04/05/2010 03:46 pm ET | Updated May 25, 2011

Re: Automated or Not?

I received the following email from InsiderAdvantage CEO Matt Towery in response to today's column:

Mark, I take criticism now constructively and we will do more to make clear we use IVR. Out of a sense of equal fairness would you share with your readers that PPP, I assume using a phone room, had virtually the same numbers in Crist-Rubio one day before we released ours? Transparency should flow both ways, don't you agree? All my best Matt

Consider that point shared, along with links to the releases by PPP and InsiderAdvantage that have been posted all along on our Florida Governor Republican primary chart.

And for the record, PPP also uses an automated methodology, not a "phone room," though Towery's observation raises a fair point about PPP: Their blog posts and releases rarely disclose that their surveys use an automated methodology, although their embrace of that technology is no mystery. If nothing else, their web site's mission page makes it crystal clear.