THE BLOG

Taylor's Column on Internet Polling

04/05/2007 04:38 pm ET | Updated May 25, 2011
  • Mark Blumenthal Mark Blumenthal is the Head of Election Polling at SurveyMonkey.

In my post on Monday, I mentioned an article by Humphrey
Taylor of Harris Interactive that appeared in the recent subscriber-only print edition
of the Polling Report. We asked nicely, and the powers-that-be at the Polling
Report have provided free
access to Taylor's piece
.

Taylor's
piece is obviously not the last word on Internet polling, but his argument is well
worth the click. The debate over "non-probability" sampling and Internet methodology
is certainly one worth having.

Finally, in that Monday item, I neglected to include one bit
of full disclosure that should accompany any commentary here on Internet
polling: The
primary sponsor of Pollster.com is the research firm Polimetrix
, Inc. which conducts online panel surveys.