Just Innovate -- What Do Steve Jobs, Arianna Huffington, John Kao Have in Common?

• Steve Jobs innovates
• John Kao teaches innovation
• Arianna Huffington is Paul Revere telling us we'd better start innovating

Here is the Google definition of Innovation:

innovation /'ɪnəv'eɪʃən/
Synonyms:
• noun: novelty, newness
innovations plural
An innovation is a new thing or a new method of doing something. N-COUNT
The vegetarian burger was an innovation which was rapidly exported to Britain. ...the transformation wrought by the technological innovations of the industrial age.
Innovation is the introduction of new ideas, methods, or things. N-UNCOUNT

We must promote originality and encourage innovation.

When I think of the word INNOVATION I think of something else. I think of IN plus OVATION. To me it means that idea, method or thing which spontaneous causes the end user to inwardly feel a sense of wonder, awe or just WOW and to internally applaud it (i.e. ovation). It's longer lasting than excitement or immediate gratification. The iPod and Avatar have it and the iPad may have it.

Read more at: Usable Insight blog

One of the best ways to discover what WOWS your end user is to "Just Listen" to them (check out the humblingly enthusiastic reader reviews of my book to get a taste of those reactions).

 
 
 

Follow Mark Goulston, M.D. on Twitter: www.twitter.com/markgoulston

Comments

[Harrier]

02:57 AM on 04/06/2010

All, my father is also an MD too. He too writes what I call "little prescriptions of life" like this to me believing he is on his way to being a writer. I have never sought to stop him from trying and his writing has never improved, but I keep hoping. I ask you to please encourage him to write more. Perhaps this one will improve. Strangely , he also looks like my father. It would be interesting if he were a clinical psychiatrist.

[beachsandshuffle]

05:19 PM on 04/05/2010

I got it, they're all three listed in the article header.