iPhone app iPad app Android phone app Android tablet app More

Mark Nickolas

Mark Nickolas

Posted: August 12, 2008 11:30 AM

The Media's Problem Of "False Balance" Showing Itself In Electoral Map Analyses


In politics, there are three main types of analysis that are offered.

One type is from the technician who draws pretty straight-forward conclusions based solely on data. Another is from the analyst who usually offers opinion based on what they see and synthesize it based on their own experiences. The third type is from the so-called objective media.

So, I sorted the currently available electoral map projections by these three groups, putting actual pollsters and the traditional media in their own group, with the others in a third group. In all cases, each of these groups offer a Toss-Up category containing between 86 and 137 electoral votes (FiveThirtyEight.com doesn't include toss-ups and was not included).

Here's what you find:

The Pollsters Independent Groups The Media
Pollster.com
(Obama +127)
Karl Rove
(Obama +77)
MSNBC
(Obama +28)
Zogby
(Obama +127)
Real Clear Politics
(Obama +75)
Mark Ambinder
(Obama +28)
  Electoral-Vote.com
(Obama +68)
CNN
(Obama +32)
  Cook Political Report
(Obama +66)
Washington Post
(McCain +6)
Avg. = Obama +127 Avg. = Obama +72 Avg. = Obama +21

          
(Note: Charts updated to include Cook Political Report and The Washington Post per update at bottom.)

What's remarkable is just how out-of-touch the media is with their electoral map assessments. They are, by far, the only group offering an effective dead heat, while the independent groups show a modest Obama lead, and while the pollsters offer a considerable Obama lead.

So, what to make of this?

The first thing that strikes me is the vested interest that the media has in creating the appearance of a close race since they all depend on interest to drive coverage and hence ad revenue. But I actually think -- having spent a considerable amount of time wondering about this disconnect -- that this is a secondary reason.

Instead, I believe we're seeing the same personality trait we also see in politicians -- which is to only offer opinions within a comfort zone that create hyper-cautious analysis out of fear that they'll be wrong and viewed as out-of-touch or not being knowledgeable in their field. It's the fear of being wrong. Hence, it is a lot easier to rationalize a blow-out victory when you predict a close race than it is to be wrong if an expected blow-out doesn't happen.

But this problem has far deeper, and more problematic roots, and is instead an outgrowth of one of the most serious flaws in American journalism -- the exaggeration of "false balance" that we see in so many stories.

In fact, in June, I noted remarks that The Huffington Post's Arianna Huffington made concerning this very problem of a media-created false balance and its illusion of neutrality:

One of the worst things the old media do, the author and founder of HuffingtonPost.com said, is present two sides of a story as if the two sides had equal value, creating a false neutrality that often does not exist. They fall back, she said, on "the illusion of neutrality instead of ferreting out the truth."

...But, she said, the old media has "given up the truth for pursuit of a fake neutrality." As an example, she pointed to the debate over global warming and said journalists stood in the middle presenting the public with two sides.

Not only is Arianna spot-on with her media criticism in a general sense, but I suspect we're seeing it manifested in the electoral map projections they're offering today. How else can you explain that Karl Rove sees an Obama lead which is two and one-half times larger than any of these media outlets? Or how about the fact the real pollsters give Obama a lead more than four times the media margins?

What is particularly noteworthy is where the media bias lies here. It's a clear willingness to give John McCain (R) the benefit of the doubt, but not Barack Obama (D):

Group Obama McCain
MSNBC 217 189
 Ambinder 217 189
 CNN 221 189
Washington Post 168 174
 Rove 260 183
Cook Political Report 240 174
 Real Clear Politics
238 163
 Zogby 273 146
 Pollster 284
157

            
Notice that the media organizations largely give McCain the greatest number of electoral votes, while they all vastly shortchange Obama, when compared to the other groups -- a number of which are right-leaning entities (Rove and Real Clear Politics) who would likely be inclined to give McCain the benefit of the doubt with close calls in various states.

To me, this is just another piece of evidence of all that is wrong with traditional (or "old" as Arianna calls them) media. Sadly, it's these very organizations that much of the public will get its information and believe, falsely, that this presidential race is pretty much a dead heat.

And let's not forget that these same media are also pushing the meme of questioning why Obama is not leading McCain by more than five points, when in fact -- as I wrote about last week -- a five-point popular vote margin always translates into an electoral college landslide.

(Sources: MSNBC (First Read), CNN, Marc Ambinder (The Atlantic), Karl Rove, Real Clear Politics, Electoral-Vote.com, Pollster.com, Zogby.)

Mark Nickolas is the Managing Editor of Political Base, and this story was from his original post, "The Media's Problem Of "False Balance" Showing Itself In Electoral Map Analyses"

Update (1:10 pm ET): A reader noted that there are two more analyses that I missed that plays into this narrative, and which I have added to the charts above. First, The Washington Post, ridiculously, offers an analysis which has McCain leading by 6 EVs (174 to 168). Secondly, The Cook Political Report has it Obama +66 (240 to 174).

Follow Mark Nickolas on Twitter: www.twitter.com/mnickolas

In politics, there are three main types of analysis that are offered.One type is from the technician who draws pretty straight-forward conclusions based solely on data. Another is from the analyst who...
In politics, there are three main types of analysis that are offered.One type is from the technician who draws pretty straight-forward conclusions based solely on data. Another is from the analyst who...
 
 
  • Comments
  • 198
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
Page: 1 2 3 4 5  Next ›  Last »  (7 total)
03:35 PM on 08/20/2008
New results out today from electoral-vote.com has it: Obama +3

Obama 264, McCain 261, Ties 13

Indiana just flipped for McCain. (Virginia is still tied.)
09:24 PM on 08/17/2008
Hello, Mark--I just want to make you aware that I have been writing and speaking about "false balance" in the media since I wrote The War on Choice, published in 2004. See the chapter "Watch Your Mouthpiece" and my website www.GloriaFeldt.com On Media page, for two examples.
04:08 PM on 08/15/2008
Latest update from electoral-vote.com has it: Obama +25

Obama 275, McCain 250, Ties 13
02:02 PM on 08/13/2008
"That damn liberal media!" Har.
photo
HUFFPOST SUPER USER
Bobrobert
Go God... Jesus rocks... the Spirit is very cool..
12:59 PM on 08/13/2008
roflmao

Landslide = Obama 08

:-)
11:22 AM on 08/13/2008
"Balance" should mean (a) reporting what happened, why it happened, what it means and why we should care as objectively as possible and then (b) offer any counter views so that all sides have their say.

What "Balance" should NOT mean is (a) hunting for right wing stories (regardless of relevance) to balance out other stories favoring the left (or vice versa). Or relying on Left vs. Right food fights and ignoring a responsible and often nuanced center.

One interview gimmick that is a sure "switch the channels on the remote" trigger for me is when a Wolf Blitzer "or Andrea Mitchell opens up an interview with " said . What do you have to say about that?" (i.e. "Mr. Tit? Meet Mrs. Tat!"). Restating one side's attack-points in the hope of getting a rise from the other side is hardly the reporting of meaningful news.
10:52 AM on 08/13/2008
This post proves the old salt that you can twist statistics to prove whatever point you want. For example, why was Zogby selected as opposed to Rasmussen Reports? I'll tell you why -- Zogby's number (+127 BO) fits the theory, but Rasmussen's (+43 BO) does not. Similarly, why choose the Washington Post and not USA Today? Again, it's a matter of cherry picking. USA Today's number (+113 BO) destroys the desired result, so it is ignored while the Post's number (+6 JM) is selected because it supports the premise.
04:02 AM on 08/18/2008
fishsandwiches... - I would love to see Mark Nickolas respond to your comment here. I really respect his views and his articles, but I think you have a good point here and it would be great to see a response from him on these poll numbers/contrasts. Thank you for your observation.
10:15 AM on 08/13/2008
Bloggers here are obsessed about MSM ownership. Take the Edward's scandal. This post was abuzz that national Enquirer is a Murdoch company and therefore doctoring stories to embarass democrats. Turned out not and then came excuses in this post that the story is irrelevant.
09:30 AM on 08/13/2008
I think it's good in this case you see this fake balance is keeping us Dems motivated to go out and vote, volunteer, and or donate.
As I see it if the media came out and said that Obama is going to spank McCain this fall. We would then we would see fewer in voter turn outs.

I wonder if the odd of this race in Vegas are as balanced? If one were to wanting to bet on the out come?

I do agree the media has turned into a bad joke painful to watch most of the time. Making my wife laugh as a talk to the tv because they are so stupid. I was thinking of getting a plexiglas case for my tv just so I can throw thing at it.
For instants how many times have they said there was a question on the age of the female Chinless gymnasts? As if this is a question someone other then a stuffed shirt lazy reporter ever asked?

OoOoOo C-SPAN has a winner Bing West is saying that Iraq was in chaos before we got there the callers are slamming him over and over again. lol
photo
SEQUOIABISON
President of the Sequoia Bison Society a non profi
09:30 AM on 08/13/2008
This poll vaulting game is mind numbing, been there done that, sorry but I do not trust any of them, especially since all the polls said Obama would win NH and CA but lost both.

It is nice to have a peek into the possible outcome in November but the bottom line is none of these numbers matter, they cannot possibly factor in the chance that one candidate might say something really stupid and shatter the poll numbers as a result, or they might get caught in an illicit affair?

I think we have to stop looking at the score board every few minutes and start working hard to convince the electorate that Obama is the man to lead our country.

Obama/Clark
photo
HUFFPOST COMMUNITY MODERATOR
highlyamused
Welcome to psycho planet
09:11 AM on 08/13/2008
OMG. Thank you Mark Nickolas

Between this and the op-ed from MAUREEN DOWD ( Yes, She Can ) in the NYT this morning....I'm feeling vindicated in my assessment of what's going on in this election cycle.
01:41 AM on 08/13/2008
I'm curious after reading this... Why do all the polls show that citizens believe that the media is biased IN FAVOR of Senator Obama?
03:36 AM on 08/13/2008
Because people are being affected by the media narrative that says that they are saying good things about Obama. When in fact independent research by organizations such as Pew and George Mason show that the media talks a lot about Obama and the vast majority of it is negative.

This goes in fact, to the authors main point, which is that the MSM will present a fact, Obama gets more coverage. But then not provide the true context of it, which in this case is that the vast majority of it is negative.

Besides which anything else would require the MSM to admit it's doing something wrong, and most of them haven't been able to do this even about their obviously shameful parts in colluding with Dubya in the run up to the Iraq war and all his other missteps and still aren't calling him out for what he's doing, to the degree that it warrants. And then too the MSM would have to change and start actually doing it's job and that's hard.
This user has chosen to opt out of the Badges program
photo
05:47 AM on 08/13/2008
Obama had a free pass during a HUGE part of the primaries. Just desserts?
01:23 AM on 08/13/2008
One of the best blogs I've ever read. Thanks Mark
HUFFPOST SUPER USER
vipersdad
01:08 AM on 08/13/2008
I have to disagree with one point you make:
You wrote "Instead, I believe we're seeing the same personality trait we also see in politicians -- which is to only offer opinions within a comfort zone that create hyper-cautious analysis out of fear that they'll be wrong and viewed as out-of-touch or not being knowledgeable in their field. It's the fear of being wrong."

When (outside of the Dan Rather incident) has anyone in the Mainstream Media been held to account for being wrong? We have seen recent incidents where Reports/anchors/rent-a-heads were suspended or sent packing because they said something that offended people, but who besides Media Matters is really checking to see if the MSM gets it right or not?
....and even if someone like Jon Stewart casts the foibles of the MSM in humiliating light, there are never any repurcussions... No one is sent to the russian front because they were wrong. In point of fact, you see people say things that are precisely and demonstrably wrong every day on the MSM and nothing ever comes of it. It's as if they have come to accept that being wrong "goes with the turf."

By the way - Microsoft(R) Excel(tm) says that the average of all those scores shows Obama with 235.33 electoral Votes and McCain with 173.78. ..... As if they all held equal weight! hahahahaha
photo
HUFFPOST SUPER USER
YunekFlava
Prove it...with the truth.
11:57 PM on 08/12/2008
I love you Mark. You are the "freakin' man. If I could have written what you did, the way you did, I probably would have. I couldn't, and you can, and you did. Thank you

Write On!