THE BLOG
04/16/2013 05:19 pm ET Updated Jun 16, 2013

5 Secrets to Writing Memorable Blog Posts

Blogging in 2013 is more competitive than ever before. Is it still worth the effort? The answer is yes! If you consistently create memorable blog posts, it's an incredibly effective way to demonstrate your expertise.

Whether you're an executive in a large corporation or an entrepreneur trying to get the word out about your business, memorable blog posts help you stand out from the competition. They're also a great way to build credibility and attract new opportunities.

To help make your next blog post as memorable as possible, here are my five tips:

1. Make a Point

When writing a blog post, make sure you stay focused. Readers don't have time to figure out what your thesis is -- so make sure it's clear in the headline. And, support your idea with great examples in the text.

2. Be Newsy

Did a major news development just get announced in your industry? Was new research just released? Was an article recently published that is gaining a ton of buzz? These are the perfect starting points for developing a newsy post.

3. Share Your Opinion

Don't be shy when it comes to sharing your opinion. Indeed, when it comes to blogging, the stronger your point of view the better.

4. Be Conversational

There's nothing more off-putting than reading a blog post that reads like a textbook. Write in a conversational tone, which means writing in the same way you would speak to a friend or colleague.

5. Offer Service

Always think about how your post can help your readers solve a problem. If you're a credible expert in your industry, there will be many readers who want to receive tips from you or simply hear your point of view on a hot issue.

Do you have other tips? Please leave them in the comments section below!