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Mark Penn

Mark Penn

Posted: April 20, 2010 05:07 PM

Strategy Corner: Time for a New Kind of Bold from President Obama

What's Your Reaction:

The prediction that passage of health care followed by an impressive agenda of global nuclear and Wall Street regulatory reform would lift up the administration by showing aggressive leadership seems to be one of those strategies that looks good on paper but so far has not worked in practice.

President Obama's ratings remain below 50 percent in the Gallup tracking and in most other polls. The prophesied bump from health care never materialized, and the polls show most Americans still oppose the health care plan, believing it will increase, not decrease, the cost of their care.

The administration's calculus that unpopular legislative success can translate into big November wins simply doesn't add up. Unless the administration finds a new path and a new strategy, they're facing potential electoral retribution on a scale unseen since 1994, when sweeping GOP victories seriously constricted President Clinton's legislative options.

To hold on to his majority, the President needs to make course corrections -- It's time for a new kind of bold from President Obama:

1. Make the economy and improving America's economic future his exclusive focus. In the short-term, America needs jobs; in the long term, it will take stronger educational, trade, infrastructure and immigration policies to keep us competitive on a global scale. The President needs to demonstrate to America that he has a strategy for our economy, and he needs to show how he can build on the bright spots we are seeing in the technology sector to maintain American leadership in innovation. He should have echoed President John F. Kennedy on the space program, not a retreat from it -- there is no greater or more iconic example of the frontiers of homegrown innovation than space. Just as leaders of the past set bold, daring goals for our space program, Obama today could take advantage of our technological muscle to set the same kind of targets in the race for alternative energy sources, or new cures for old diseases. He could set big goals for this new era. If there is one thing that seems clear to all nations it is that today, the future is in technology. And it is also clear that the best way to deal with the deficit is a plan for sustained economic growth in the next decade, which a strategy of tapping technological strength and the innovation it brings can help spur in a major way.

2. He should set up a bipartisan group to monitor the execution of the health care plan and propose fixes for problems that emerge. He should make this a part of the process now so that he has a way to make changes fast before any cost increases take root. He has to show flexibility in the face of public concern.

3. Financial reform should come after the midterms, not before. Having just spent hundreds of billions to get Wall Street back on its feet, now is not the time to have a messy fight that muddles the message of economic recovery. The political justification for tackling this today is that going after Wall Street is a highly popular move that could give the President and his party a much-needed boost. In reality, though, the only thing that will deliver a meaningful lift is a clear sense of an economic recovery and the new jobs that come with it. A messy fight right now only sends the opposite signal. It creates uncertainty in the markets which creates uncertainty in the economy. Reform has to be worked out -- but now is not the best time to do it.

4. Focus his tough rhetoric on Iran, not Israel. Look at the stakes here -- Israel is building houses. Iran is building nuclear bombs. Preventing Iran from pulling off the Mideast game-changer of nuclear weapons must be foreign policy objective number one. A nuclear Iran sets back regional peace and replaces it with regional escalation. This is where we need to see even more shuttle diplomacy -- finding creative ways to build a regional and global coalition that can be effective before it's too late -- and here too a chance to borrow from Kennedy, who drew bright lines in the sand when it came to nuclear threats.

5. Propose bold reforms to make democracy more responsive to the people. Meeting with CEOs instead of lobbyists is not reform. Allowing national referenda would be. Looking at electing presidents by the popular vote would be too. So would eliminating caucuses and holding national primaries. Greater Internet access to White House visitors is a step forward, but pales in comparison to the possibility of streamed access to all congressional committee hearings, all court proceedings, all presidential events, all non- national security meetings offered by a new sunshine law that opens up government in the Internet age.

6. This is a new age of social tolerance and the president should be unwavering and unafraid to overhaul the laws on discrimination based on age, race, sex, sexual orientation, and just about any other demographic. This area offers an excellent opportunity to show the kind of just, progressive leadership for which he was elected. The issue of discrimination against women in particular was raised in the 2008 campaign and the president would do well to address the issue in a major way.

The president was elected to change things and I believe he can be big and yet avoid the traps of governing too far to the left. Health care followed by financial reform can be portrayed by the Republicans as too much government at a time that people are increasingly in an anti-government mood. He can still reverse the brewing electoral storm, but the best way to do it is to be the 21st Century reformer America elected and wants.

 
 
 
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HUFFPOST SUPER USER
azcamp
11:37 AM on 05/06/2010
Sounds like Mark Penn is advertising for a job. Given what he did for Hillary's primary campaign, Democrats should steer clear of this strategist and listen to David Axelrod and those other clever whiz kids who gave Barack Obama the winning edge.
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HUFFPOST SUPER USER
rpasley
10:55 AM on 05/06/2010
My Number One maxim? Listen very closely to what Mark Penn says and then do EXACTLY the opposite!
07:29 PM on 04/27/2010
You are so wrong ... substantial financial reform should come immediately, if not sooner.
This is both a "bold" and a "conservative" strategy, and one that has a fighting chance to shift the foundations of our economy off of "financial services" as the most lucrative place for Wall Street to invest our money.

A few decades ago we used to have a robust economy that grew at a rate that was actually "real," and one in which the benefits of that growth were shared across a broad middle class. It rested on a foundation of manufacturing things that people that people actually wanted to buy - as opposed to things we had to be sold - and useful services.

It worked - as opposed to the latest round of experiments - the dot com bubble, the housing bubble, and the "how many ways can we slice and dice this into financial instruments bubble" - that demonstrably didn't work. What part of a nuclear destruction of the global economy do you not understand?

Enough. Let's embrace a truly conservative mindset for a change. Like my Daddy used to say, "If it sounds too good to be true, it probably is." Personally, I vote for a few years spent in a national investment/experiment in "reality."
HUFFPOST SUPER USER
Michael Sandy
12:48 AM on 04/26/2010
We don't need "bold" and "iconic" moves. We need sensible and responsible moves. The space program should NOT be a glitzy anchor to a spending policy, but simply one more prudent field to spend research dollars on.
08:45 PM on 04/25/2010
Penn's continued public presence proves that political consulting is a profession where skill counts for nothing.
08:44 PM on 04/25/2010
"Focus his tough rhetoric on Iran, not Israel."

Just kidding right?

The referendum is a great idea though. As is the ever popular break up the banks and nationalize the Fed idea.
08:14 PM on 04/25/2010
Well darned if that's not the exact same the republican'ts are saying...


Oh.
HUFFPOST PUNDIT
realpolitic
When in Rome.......
06:13 PM on 04/25/2010
Yes Mark, because you helped the Hillary campaign so much.
HUFFPOST COMMUNITY MODERATOR
1088
04:49 PM on 04/25/2010
What are you going to do to help the Dems win in November? That's the question I have for you sir!
08:18 PM on 04/25/2010
Penn help the Dems win? If you want to know how Penn thinks, take a look at the post immediately after this. Penn would love to see Obama fail, if only to snatch some shadow of vindication from the train wreck that is his career.
HUFFPOST SUPER USER
ZeMongoose
01:48 PM on 05/06/2010
That isn't a serious question I hope. Asking Mark Penn for advice to help Democrats win is like asking Heidi Montag for advice on maintaining class and dignity.
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03:54 PM on 04/25/2010
The administration is correct. There will be huge victories in November. Unfortunately, the Dims wil not be celebrating. Quite an accomplishment to obtain such a massive political loss to the party of Sarah, Mittens, Newt & Huckleberry. Who would have ever considered that Obama could possibly be such a colossal failure.

I voted for him & feel great satisfaction that he is single handedly (well, almost, the other Dims are helping) destroying the Dim party.

He fooled us once & now his party is going to pay as much flesh as the American people have by his inept abject failure to lead.
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03:05 PM on 04/25/2010
And to think this guy was once considered to be a political genius, back before he imploded during the Clinton campaign. A more pedestrian set of suggestions for the President is hard to imagine.
Mr Obama should continue doing what he's doing, racking up a set of substantial accomplishments like the rescue of the economy, health care legislation, the nuclear treaty and now financial system reform, and matters will sort themselves out regarding his base & sensible independents.
The fact that his successes are driving the Repugs to distraction and they are feverishly searching for ploys that will only eventually destroy their party seems to totally have escaped Mr Penn.
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04:49 PM on 04/25/2010
Your analysis is that it is clearly incorrect.

Adopting Mittens Health Insurance Purchase Mandate, which almost mirrors Nixon's plan of 35 years ago is NOT a victory. Financial reform which fails to even consider the issue of Too Big To Fail is also not reform you might Hope for.

The Thugs are wetting themselves that Obama s acting so much like W. That is not what I voted for & IS the reason the Thugs will recapture The House only 1 year after they were being referred to in the past tense & as a regional party. In another 2 years the Thugs shall recapture Congress & The White House & be free to continue their unstoppable march backward.

I wish I had supported Hillary. I did not care for her & was not confident she could do the job, but few, if any could perform worse than Obama.
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HUFFPOST SUPER USER
kucheka
05:12 PM on 04/25/2010
You think you could navigate these political waters to get all that you want?
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05:22 PM on 04/25/2010
You wish, you wish...
When you are old enough to face reality, you understand that you accomplish what is possible, laying a foundation for improvement.
Observe Hillary's understanding and appreciation of what Obama has managed to accomplish so far, and what is possible for the future.
02:57 PM on 04/25/2010
Thanks, Mark. Now go away. Your advice is patently redicuous.
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04:29 PM on 04/25/2010
Only everyone of his points. Otherwise, he came across as a fool.
01:28 PM on 04/25/2010
In a word -- baloney!
01:08 PM on 04/25/2010
Thank God Hillary lost. This guy would be helping her run the country now.
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09:40 AM on 04/25/2010
How come so called centrists always want Obama or any Dem for that matter to govern from the right? He should govern the way the majority who elected him believe in. Obama's polls went down because he went right not because he went to far to the left. Americans are sick of Republicans who start wars, enlarge our government, focus tax cuts on the wealthy, refuse to care for veterans, refuse to stop spending, are in the pocket of corporations, who vote against workers, who use wedge issues instead of actually governing. The list is endless, culminating in Arizona nazism. Good strategery you got going there.
HUFFPOST SUPER USER
bacaja
10:02 AM on 04/25/2010
It would be so alarming if voters actually put the Vampires back in power
in 2010.
12:03 PM on 04/25/2010
This author has NO creds..Ignore him!