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Mark Penn

Mark Penn

Posted: June 1, 2010 03:49 PM

Strategy Corner: Time for Obama to Lift the BP Fog With a New Strategy

What's Your Reaction:

President Obama's political career and clout have never been in a more perilous state than this week as he faces mounting crises, plummeting poll numbers, and solutions that remain just out of reach.

The list of problems has become almost endless -- the BP spill is becoming Obama's hostage crisis, and will likely hit 100 days without a solution; unemployment remains stuck at nearly 10 percent; either from desperation or isolation, Israel has created a new Mideast challenge; Iran has enough nuclear fuel for two nuclear bombs; north Korea is threatening south Korea; the deficit is exploding and the healthcare bill remains unpopular. And these are just the top level
problems; as a result, administration press briefings sound somewhat like the old theme song from "Car 54, Where Are You?" -- a show from my childhood. And Voters across the country are wondering if they underestimated the value of experience and crisis management as important attributes for their president.

Despite this litany of growing problems, the president spent just 3 hours in New Orleans before heading off to a weekend vacation, attempting to move the traditional Arlington Cemetery Memorial Day ceremonies to Chicago, where they were rained out, filling up the Drudge report. Equally surprising was the White House decision to wait three months to answer questions on the Sestek job offer, and then do so on the Friday before Memorial Day weekend.

So what's a president to do facing these problems and midterms around the corner?

First, almost all of these problems are about substance, not style, branding or even communications. They can't be addressed with press conferences and panels. The public is looking for direct and immediate action, thought out and taken by the an administration that acted boldly when it took office to prevent a possible depression.

Here are some quick ways I think he could act --

On the BP crisis, he needs to get away from the posturing politicians and the environmentalists and get together with scientists, generals and big-time business people who have experience solving big logistical problems. Now is the time to call in the big brains, lock them in a room, and deliver every possible resource to shut the oil flow down; think Manhattan Project meets Independence Day, with fewer aliens and more eggheads. The country that put a man on the moon and developed the atomic bomb shouldn't be stumped by an oil leak. Fairly or not, this is Obama's issue now, and daily briefings will just make it look more and more like a hostage crisis -- our nation a hostage of the promises of BP. Smartly solve it in 30 days and he becomes the hero of this story that is holding America both helpless and transfixed. Making the solution the Administration's responsibility is risky, but no more dangerous than ongoing inaction -- just ask Jimmy Carter. Pledge to stop it in 45 days and do it in 30.


On the economy he needs to outline an American economic strategy based on investments in innovation in all of the technical and biological sciences, expanded trade, and a renewed commitment to beefing up America's math and science educations. There is no sense that there is any strategy now beyond bashing the same Wall Street institutions that were propped up. I've written before about the need for the president to be the innovation president, and I think the failure to paint a long-term picture of economic success for America in changing times leaves Americans fundamentally anxious and uncertain about their futures, even if unemployment starts to recede.

On Israel, he needs to recalibrate his approach. As soon as Israel felt isolated and alone, I believe they felt they had no choice but to enforce the blockade or risk being seen as weak. If the president lets Israel get torn apart without a balanced review of the facts, the situation could become even more unstable and dangerous on all sides.

Lastly, on North Korea and Iran, the president is going to have to get as tough with them as he has with Al Qaeda. If they both go nuclear it will be seen as a major failure of American foreign policy and a major weakness in our national security.

In terms of image, this is has to be the summer of all work and no fun. For the next 30 to 45 days, the president has to be seen working virtually around the clock at making dents in these problems. Everyone saw how hard he worked during the campaign - now he has to deploy that same display of raw energy for nonpolitical purposes. The White House has got to be a golf-free zone. Don't even think of hanging out in the vineyard this year until the oil is shut off.

The answers to these problems won't be found in the political play books. The political parties' approval ratings are again nearing historic lows as people question whether our system can put
partisanship aside to make real progress. It is going to take a new array of common sense solutions done well and implemented quickly on all these fronts. His time is now.


 
 
 
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HUFFPOST SUPER USER
Imhotep40
He who comes in peace
10:03 AM on 06/06/2010
Shame on you Mark Penn, you are neither professional or morally sound.

Your PR firm has BP as a client, coupled with your miserable performance with the Clinton Campaign while billing your full fee, your disingenuous rationale for this article and the "help" that it is supposed to convey . . . all solidify and reestablish your standing as a hypocrite in my book.
11:01 AM on 06/06/2010
Tell it like it is !
01:12 AM on 06/04/2010
Mark Penn......is giving President Barack Obama advice ? Mark Penn ? No really...is this a spoof ? Is it from the Onion?

or.... has Hillary started campaigning for president ? Has she seized this opportunity to crank that machine back up?
First....Carvel has a 10 day on demand meltdown....then Ed Rendell with his gosh shucks persona compares Obama's style to Clinton...then Hillary herself....during a speech at Brooking Institute last week...had some remarks about domestic policy (not SOS area) and after clearly stipulating that these were her opinions, no those of the Obama administration.
hmmm.
Today I saw Dee De Myers on TV trashing Obama....wow, haven't seen her in awhile.
....few others from Hillary's gang...and now Mark Penn.
hmmmmm
How long before we watch Hillary act all shocked and surprised ?...that I haven't a clue, I'm innocent look she does so well.
10:02 AM on 06/04/2010
Seriously, what does this guy have to offer?
Mark Penn, you are the problem. Not the solution.
04:43 PM on 06/03/2010
Please stop giving this guy space to spout his asinine nonsense. His idea of "immediate and direct action" is to lock smart people in a room and have them come up with a solution? Does this guy have any clue what he is talking about?

Not to mention the numerous falsehoods littering his piece. The biggest? President Obama's poll numbers aren't plummeting, but rather rising.
HUFFPOST SUPER USER
electricladyland
Don't censor me bro.
04:39 PM on 06/03/2010
Here are some more thoughts along the same lines:

How to solve the Israeli-Palestinian conflict: just do it already! Put the best minds on it.

How to solve the problem of world hunger: just feed everyone already! Put the best farmers on the task.

How to make American Idol better: just get better talent already! All you have to do is go out and hold auditions around the country and pick the best contestants.
05:07 PM on 06/02/2010
Soooo, Mark....

You neglected to tell us that BP is now a client of your firm, Burson Marsteller, as is AIG and a host of despots, rogue nations and disgraced corporations...

http://bursonmarstellerwatch.com/

Care to revisit you little blog now that your affiliations are more transparent?

Did you or your firm have anything to do with the current media blockade by BP and its refusal to allow journalists and others to document the death and destruction resulting from an accident caused by a company that gamed the regulations?

http://www.huffingtonpost.com/2010/05/27/top-kill-results-awaited_n_591522.html

Transocean rig worker Truitt Crawford said: "I overheard upper management talking saying that BP was taking shortcuts by displacing the well with saltwater instead of mud without sealing the well with cement plugs, this is why it blew out."

http://www.mcclatchydc.com/2010/05/29/95064/oil-spill-is-taking-a-toll-on.html?#ixzz0pMxCVZxT

Many are especially concerned that two top BP executives aboard the rig, known as "company men," didn't testify last week at a joint U.S. Coast Guard-Minerals Management Service inquiry into the cause of the accident.

Robert Kaluza invoked his Fifth Amendment right to avoid self-incrimination; the other company man aboard the rig, Don Vidrine, was on an original witness list but also declined to testify because of an undisclosed illness.

Without their testimony, there's no public accounting of their decision-making,
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HUFFPOST SUPER USER
rray
Jazz Fan in Floriduh
04:55 PM on 06/02/2010
now its christmas before its plugged. whats next? the russians have plugged similar leaks with tactical nukes. the effects of a nuke might be a better alternative to letting it leak dry. this is serious.
04:52 PM on 06/02/2010
In regard to the BP issue, right or wrong, the only action from day one in Louisiana has been by the federal government. Unlike the governors of Mississippi, Alabama, and Florida, who were proactive in preparing their coasts for the potential landfall of the oil spill, Louisiana's governor has chosen instead to play political games in an attempt to lay the all the blame at Obama's doorstep. While Louisiana law grants the governor emergency powers in times of disaster, he has chosen oddly enough not to use them. There was substantial opportunity for the governor to act, much like the governors of neighboring states, in conjunction with the federal government and BP, in the early phases of this disaster to prepare Louisiana's coast. Additionally, Louisiana has a substantial "rainy day fund" which the state government could have drawn on, while awaiting reimbursement, to fund these efforts. While I fully agree that there have been mistakes made by the federal government and BP, at least they are making an effort and taking action. Its sad that the same can not be said for Louisiana's governor, whose only action to date has been in blaming the Obama administration. This, when taken with the governor's past actions and statements about the administration paint a clear picture of political posturing at its worst.
01:20 AM on 06/04/2010
I have read your comments on this topic and they are both revealing and factual. They're well stated, very interesting.

Please....you need to keep posting comments on this topic.
We need you.



fanned
04:39 PM on 06/02/2010
What? Burson-Marsteller isn't doing PR for British Petroleum on this. Shocked. It's right up their alley.
04:09 PM on 06/02/2010
All this from a lobbyist's lobbyist. I wonder who he is representing here.
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HST
Conservatism = selfishness
03:19 PM on 06/02/2010
Penn ran Hilary's presidential campaign and now wants to give advice to the politician who beat her (and him).


Maybe he should start giving his "advice" to republicants.
02:56 PM on 06/02/2010
Pen's post is driven by his anger over the election. The talking points were probably pulled directly from campaigns for Burson's clients in big business nand re-packaged here (probably Big Oil, Bid Defense, etc.)

Why Huff Post publishes stuff by Penn is beyond me.
02:17 PM on 06/02/2010
I trust that our news folks will not fall for the Republican Party's well-financed and widespread public relations campaign to shift the notoriety and the blame for the Gulf oil catastrophe from their disastrous drill, baby, drill policies to the shoulders of Barack Obama, of all people, you know, the guy with the New Energy proposals.

Instead I would hope that they and the American people would seize the moment to get solidly behind President Obama's proposals to wean the nation from its dependence on oil.

C'mon.
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HUFFPOST SUPER USER
GunnyJ
I do my best every time.
12:14 PM on 06/02/2010
This is a yawn for me Mark.....
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john frodo
armchair expert
12:06 PM on 06/02/2010
The pipe is steel, once the cut is made why not ram a copper plug and completely stop the flow. Maybe the objective all along is not to stop the flow
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undsoweiter
but I know where to look it up
02:48 PM on 06/02/2010
pressure at wellhead in excess of 6000 psi. copper plug a no-go
Ifeomamn
When MSM report Facts, USA thrives.
08:55 AM on 06/02/2010
This is the third comment I am writing and Huffpost pends it and never post it. What is going on? I thought this site is open for comments. When Huffpost allows Mr. Obama haters to continue to post on this site, I have a right to bring that out. I strongly believe that all these CLINTON's people like Mark Penn never got over the fact that Obama won. They are Bagla, Carville, George S,. They are always on TV commenting negatively on Obama. The so called MSM picks it up as democrats complaining. Where were MR. Penn and especially Carville when Katrina hit. Mr Carville did not comment because his wife, Marlin did not allow him to and she was working for the Bush adm. You get my point. I hope huffpost post my comment.
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HUFFPOST SUPER USER
timm0
I'm not top 0.01% - so it must be because I'm lazy
10:55 AM on 06/02/2010
I've had two kicked so far.

I suspect Penn has rights to deny comments because far more "colorful" comments get through the regular HuffPo filters. I've had the same sort of problem, not so ironically, from another HRC drum major, Taylor Marsh.