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Mark Rosenman

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Commercializing the Public Good

Posted: 06/08/11 01:10 PM ET

A couple of decades ago, with the nonprofit sector approaching 5 percent of GDP, you didn't need a crystal ball to see that the market would eventually find ways to peel off some of the larger and more profitable parts of charitable activity. First it was nonprofit health care, with everything from medical insurance programs to hospitals and clinics being converted to for-profit status. Next came higher education -- colleges, universities and vocational schools were acquired or started up by for-profit corporations.

While these were by far the most obvious and lucrative targets for profit-seeking investors, one had to wonder how long other program areas, such as human services and anti-poverty efforts, would be spared the avarice of capital. We need wonder no longer.

Led by the United Kingdom's Conservative government and mimicked by some in the Obama administration and various state governments, there is movement toward "social investment bonds." These are intended to replace government funding for social problems with newly created opportunities for private capital to gain significant returns. This is but the latest in a string of efforts to substitute market models -- and values -- for altruism, philanthropy and government responsibility for the common good. Let's quickly look at recent history.

The first of these was cause-related marketing -- arrangements in which for-profit enterprises boosted their brand image and sales by tying some small portion of their profits to a charity or social need. Arrangements like Product RED, while generating some good, always seem to benefit the commercial enterprise more than the nonprofits they were intended to help. Indeed, studies have shown that such arrangements actually reduce individual consumers' donations to the causes they ostensibly support, as well as altruism in general. As tax-evading Product RED spokesperson Bono once famously said, You don't have to give money anymore, you can just shop. Similarly, when corporations try to build their customer base using social networking and crowd-sourcing for their contributions programs, it is principally the businesses and tech-savvy charities that win.

Cause-related arrangements were followed by "social entrepreneurs" determined to use the wisdom and experience of the market to rationalize the charitable sector and bring it to higher levels of efficiency and impact. Often backed by "social venture capital," they sought a new way to "do the deal" to leverage private resources for public good while still achieving significant returns on investment, thus disrupting the flow of capital into existing philanthropic foundations.

These efforts have generated some positive outcomes, but too often they have washed up on the shoals of their own arrogance as entrepreneurs discovered that the economic and social spheres are characterized by profound differences which need to be honored. When ignored, they lead to such things as reported abuses in "micro-lending" -- perhaps the best known such scheme, too frequently overburdening the needy with scandalous practices and, in some cases, usurious interest rates from social enterprise charities and unconscionable ones from commercial entities.

Next came Low-Profit Limited Liability Corporations (L3Cs) and B (as in benefit) Corporations hoping to obtain special protections and preferential tax treatment for capital investors in commercial enterprises that serve a double or triple bottom line (personal profit along with a social and/or environmental good). While corporations have long benefited from tax deductions for their philanthropy, recent years have seen altruism replaced by the profit motive, with donation programs serving corporate marketing departments rather than the larger society. But that's still not enough for some capital investors -- today they want additional financial benefits and prerogatives for behaving in socially responsible ways. Unfortunately, as history has shown, when the elements of the double or triple bottom-line come into conflict with profit, shareholders' interests win.

Now the new scheme du jour: social impact bonds. The notion here is that instead of using their general revenues to fund much-needed human service programs, governments will issue investment-quality bonds in private capital markets. They are to use a "pay for performance" model, employing metrics to monetize the outcomes of nonprofits' programs that may demonstrate a quantifiable economic value. Charities that prove that they provided a net positive financial benefit to government will then be retroactively paid some of the savings yielded from the services that they had performed; bond investors will receive interest payments on the principal.

Bonds are being touted for fields such as early-childhood education, job training, and anti-recidivism efforts for criminal offenders. These are some of the more obvious areas where spending on early intervention and prevention can yield significant downstream savings.

But haven't we always known that? Our grandparents taught us that "an ounce of prevention is worth a pound of cure." And yet government hasn't provided sufficient funding for such programs. Why? Maybe it's because politicians are afraid to be seen as "throwing good money after bad people," that there isn't the political will to make wise expenditures. Or maybe it's because we are a shortsighted society that bases its reward systems on next quarter's profit-and-loss statement and is unduly skeptical of nonprofits' ability to produce results over the long haul.

Still another plausible reason is that individually-focused intervention doesn't make a whole lot of sense as the principal approach to broad-based social problems. Many of the problems we face represent the failures of institutions, not individuals. It's not people who need to be fixed; it's our society. So, does it make sense to create new capital investment opportunities that generate profits on the backs of the needy individuals that our society continues to produce? And what do we think is likely to happen if these bonds start producing significant investment returns?

Certainly individuals may need critical services and charitable programs providing them ought to be funded by government and by philanthropy. That makes it more absurd that our elected leaders steadfastly refuse to generate the revenues government needs to do what needs to be done and instead favor an increasingly inequitable distribution of wealth ("Everything is on the table except tax increases," says Speaker Boehner); politicians cut the funding of cost-saving programs, preferring to come up with new avenues for capital to make private profit in meeting public needs.

While there is much to be commended and welcomed in the thinking behind social impact bonds (such as taking a long-range view of outcomes and employing reasonable and coherent metrics to improve program evaluation and accountability), there is no reason that these ideas cannot be more broadly applied under government and nonprofit auspices. We do need to improve and expand funding for these efforts, but we don't need commercialization to drive them.

Of course, social impact bonds raise a host of other questions. Where does a nonprofit get the funding to provide the services from which they are to later show a monetized gain to government? How far out in time does the performance metric need to go before quantifiable economic value can be shown and the charity repaid its expenditures? What happens when a nonprofit is providing superb and highly effective services to individuals, but other institutions and variables deteriorate and affect its outcomes? What happens to the funding streams of other nonprofit programs which produce social gains rather than significant economic yields?

But perhaps most importantly: Where is the public will, where are the necessary public resources, to address the complex societal problems, the very real institutional failures that then require the compensatory individual remediation now to be financed by bonds? What happens when we have political leaders who insist on cutting tax revenues in favor of the wealthy and who believe more in the private market than in the public good?

We need a society in which our government and our people embrace responsibility for the common good and in which altruism and philanthropy are more a motivation in supporting charitable activity than in the profit-seeking greed of capital markets.

Mark Rosenman, a long time nonprofit sector activist and scholar, directs Caring to Change, an effort in Washington that seeks to promote foundation grantmaking for the common good. Versions of this piece also appear in The Chronicle of Philanthropy and PhilanTopic.

 
 
 
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HUFFPOST SUPER USER
logicanada
Blogger, radio co-host, writer, editor, voice-over
06:09 PM on 06/09/2011
If there's money to be stolen, the right wing will show no mercy, no matter the venue.
05:38 PM on 06/09/2011
Just like in the for-profit sector, some organizations better allocate their resources than others. In the same way I would research a company before doing business with it, I want to know how my charitable contributions are spent before I make a donation. Charity Navigator and GreatNonprofits are good resources for research this sort of research.
03:29 PM on 06/09/2011
Mr. Rosenman obviously cares deeply about how best to tackle our most intractable social challenges. I applaud his passion.

However, he seems to misunderstand the basic facts about Social Impact Bonds (SIBs) and their ultimate goal: improving social outcomes. SIBs offer non-profits access to new sources of capital to expand their intervention programs. If the interventions are successful, SIBs pay for themselves by lessening the need for more expensive and less effective government remediation efforts in the future. SIBs raise private investment to fund nonprofit programs up front while investors assume all the financial risk. In return, investors share in the financial savings if and only if the programs succeed.

SIBs are a new way to forge partnerships across sectors to address long-standing social challenges. SIBs are designed to empower nonprofits by getting them access to sustainable, long-term capital and more control over the best way to serve their populations, while giving governments an opportunity to leverage their resources to meet societal needs in a time of budget shortages.

Jonathan Greenblatt goes into more detail here: http://www.huffingtonpost.com/jonathan-greenblatt/shot-heard-round-the-worl_b_858961.html

There are many investments that offer much greater return for much less risk than SIBs. But the organizations and individuals who would fund these non-profit initiatives are not just focused on the bottom-line – they are focused on creating lasting positive social change, and willing to take the financial risk to make that change happen.
09:36 PM on 06/09/2011
Thanks for providing the additional detail on the workings of the dominant (although, I believe, not exclusive) model of SIBs.

As easily noted, my principal concern goes to the source of funding for the human and other services needed by our society. My argument is that primary responsibi­lity for advancing the public good should be held by government and the philanthro­pic sector, by civil society, and not the market. To turn to private commercial investors rather than to depend on public agency is to
institutio­nalize reward systems that will generate profit in addressing critical human needs rather than to develop more popular/pr­ogressive models to frame and finance necessary services.

To suggest, as do some, that we must turn to capital markets to fuel needed services is to accept as an immutable driver the current state of public finance -- which political leadership in fact created and maintains with strong endorsement from the market and those holding capital. We need to deny the current situation its power to define the rules of the game and the universe in
which we must cleverly respond. We need to question critically the underlying assumptions and actions that brought us here. We need to work on changing those institutional dynamics and structural forces instead of preferring development of innovative ways to finance services for the individuals who suffer as the consequence of societal malfunctions and inequity.
04:40 AM on 06/10/2011
In the UK the SIB is at an early stage, and the pilot has been funded by government and grant making bodies. Whether commercial investors can be attracted remains to be seen- the way investors value risk means that the current model does not offer high enough returns for it to be attractive.

The underlying principle is that future savings to society can be high- however currently so are the costs of building, administering and measuring an SIB.

It's important not to be completely fawning over SIBs (lest it's built up to be a panacea like microfinance), or any other way to tackle poverty but innovations to tackle these problems are vital.

I disagree with your main point Marc, that only governmental or philanthropic institutions should tackle social problems. Relying on these groups is not working- governments are bureaucratic, slow and politically driven, and the problems are too big to rely on philanthropy alone.

There are deep systemic problems with the dominant force of capitalism in the world. It will take another Marx, Adam Smith or Plato to see beyond this (not me anyhow). In the meantime it is much more effective to collaborate across sectors than to leave it all to philanthropic and governmental forces.
09:15 AM on 06/10/2011
I do indeed understand the SIB polit in the UK, and believe that early reviews have shown it to be potentially problematic. Space didn't allow me to fully detail a description or critique of that model, but I refer those interested to http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=10251:will-social-impact-bonds-improve-nonprofit-performance&catid=153:features&Itemid=336 where Joe Kriesberg gives it adequate discussion; I also commend attention to the comments on his piece, including Kathi Jaworski's. Interested readers may also want to see http://www.justice.gov.uk/downloads/publications/research-and-analysis/moj-research/social-impact-bond-hmp-peterborough.pdf.

I certainly agree that there are "deep systemic problems with the dominant force of capitalism in the world," but don't think we need to await the arrival of an extraordinary theoretician or philosopher to initiate corrections to the social and economic malfunctions it produces. While the market has not shown itself to be self-correcting, there indeed is a role for altruism and action on the part of those with capital. I contend, however, that it needs to be actualized through the public agency of the regulatory authority and the tax-fueled programs of government, as well as philanthropy, rather than private profit-making investment.
04:28 AM on 06/09/2011
Charities don't get paid by results as you claim. The current pilot in the UK is targeted at lowering the reoffending rate at a prison. If the rate is not lowered the investors don't get their money back (let alone a return), the government pays nothing and the charities/social service providers get paid by a contract.

You're correct that the SIB does aim to encourage the flow of commercial investment into social causes, but by definition they are structured so the investor can't make money without improving the social conditions it sets out to tackle (be it recidivism, drug taking, cruelty to children).

You make the point that investors should not be allowed to make money on the backs of the needy. Why not flip this on its head? Surely commercial investors should be rewarded not lambasted for investing to improve the conditions of the worst off?

The aim of the SIB is to encourage commercial investors to invest. There is a limit to philanthropic resources, as your article implies (competition for this money seems to irk you). If just 5% of institutional investors money were diverted to SIBs in the US that would mean tens of billions flowing into the social sector, that otherwise wouldn't have been there. Wouldn't this be a good thing?

The SIB is not perfect - the idea is simple but the detail is complex. It may not succeed but it is innovative and attempts to solve social problems in new ways.
09:40 AM on 06/09/2011
Thanks for the clarification about the SIB approach in the UK; other models reflected in my commentary are under discussion here. (From what I understand about preliminary reports on the SIB addressing recidivism at the Peterborough prison, discussion needs to continue there too.)

My principal concern goes to the source of funding for the human and other services needed by our societies. My argument is that primary responsibility for advancing the public good should be held by government and the philanthropic sector, by civil society, and not the market. To turn to private commercial investors rather than to depend on public agency is to institutionalize reward systems that will generate profit in addressing critical human needs rather than to develop more popular/progressive models to frame and finance necessary services.

To suggest, as do some, that we must turn to capital markets to fuel needed services is to accept as an immutable driver the current state of public finance -- which political leadership in fact created and maintained with strong endorsement from rthe market and the holders of wealth. We need to deny the current situation its power to define the game and the universe in which we must cleverly respond, and question critically the underlying assumptions and actions that brought us here -- and to work on changing those institutional dynamics and structural forces instead of just being clever in finding new ways to finance services for the individuals who suffer as the consequence of societal malfunction and inequity.
12:30 AM on 06/09/2011
Next they can cut medicare. Then they can charge for it. Ohbyeah we already pay for that. Life is nothin but taxes and money. Why help people unless you can get paid. (note sarcasm)!
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Watchdogsniffer
Progressive News, Views & Advocacy. We advocate fo
12:23 AM on 06/09/2011
Goodness is of the soul; seems a portion of our nation's soul is sick; cultural collective narcissism is about entitlement... and empathy is all but non-existent. We have promoted business and profit and competition in our higher institutions for decades -- this is the ethic we taught. It will take a generation to re-right our ship of state, but generations to embrace a new, more selfless way of being.
serena1313
Condemnation w/o investigation is hgt of ignorance
11:55 PM on 06/08/2011
Wow! This took me completely by surprise given this is the first I've heard of it. My first instinct is opposition to the notion of capitalizing on the greater good or profiting off of society's ills and/or needs then we've lost our humanity.

If I read this article correctly, (which Iam not sure I did) it seems to be arguing there's money & profit to be made on the backs of the less-advantaged. If that is the case, then what happens to human compassion and empathy? Are we becoming so disconnected from one another that helping our fellow brothers and sisters must be monetarily rewarded because simple gratification is not enough?

Wealth is not always measured in terms of dollars & cents, but in the way we treat one another. We, as individuals and as a collective, are connected on so many levels, but greed is not one of them. The minute we put a price on people's lives, society's ills and/or needs, the greater good then we've lost sight of the bigger picture: our humanity.

If we lose our humanity, then humankind ceases to be. Do we want to live in a world where everyone is out for their own self? We are already seeing the consequences from this new paradigm that has barely begun to take shape. It isn't pretty.
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HUFFPOST SUPER USER
David Rozgonyi
Writer and traveler
01:41 AM on 06/09/2011
Human compassion and empathy went out the window with for profit health care. Although the UK is starting this next step, they still have an excellent nationalized public health care system for all. Medical bankruptcies like those of the US are unheard of, as they are anywhere here in Europe.
serena1313
Condemnation w/o investigation is hgt of ignorance
03:21 AM on 06/09/2011
I know. It is a pity that we do not have a nationalized hc system. Especially during times like these, at least the American people would not have to worry about losing their homes or going bankrupt.

Yet if Republicans, god forbid, get their way we won't even have Medicare or Medicaid or Social Security. I.E. the paradigm I was referencing in my post (although it is not necessarily "new,") gained traction when Bush was in the WH.

I had heard the UK might be adopting for-profit healthcare. I cannot imagine the people allowing this to occur. But given the corporate sector has and continues to gain such incredible amounts of power worldwide it is hardly surprising. Nevertheless, the developments, inasmuch as they are disturbing, are definitely something to keep an eye on.
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11:27 PM on 06/08/2011
The answer is to restore Eisenhower-era tax rates on income. 90%+ for the highest earners.

As it is we reward greed - so the greedy succeed.

Remove the incentive and the greedy folks will move elsewhere.
09:44 AM on 06/09/2011
Thanks, Paul. I wrote on greed here last September 24th - http://www.huffingtonpost.com/mark-rosenman/greed-money-politics-and-_b_738195.html
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unfoxworthy
We:ScottOlsens,the misfits,out to change the world
10:27 PM on 06/08/2011
We need a society that can stand up for itself when it's getting P'd on.
A CAUSE,
ACTIVISM
ACTION
John Gardner once said, "If citizen action is to be successful, it requires careful preparation, effective organization, and stamina. Lots and lots of stamina."
WHEN DO WE MARCH?
09:46 AM on 06/09/2011
I agree that much of what confronts us today requires (small p) political action. My last blog entry here spoke to that point on March 10th: http://www.huffingtonpost.com/mark-rosenman/charitable-foundations-th_b_833758.html
09:42 PM on 06/08/2011
"We need a society in which our government and our people embrace responsibility for the common good and in which altruism and philanthropy are more a motivation in supporting charitable activity than in the profit-seeking greed of capital markets." -----quote

----------------------------------

Great idea.
Now, (in all seriousness and with no sarcasm), how do we accomplish that?
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05:20 AM on 06/09/2011
Simple. Get out and volunteer and teach your children to do the same. We don't need the government for this.
09:50 AM on 06/09/2011
In my last blog entry here, I spoke to that point (on March 10th): http://www­.huffingto­npost.com/­mark-rosen­man/charit­able-found­ations-th_­b_833758.h­tml. I think what confronts us is basically a political struggle and that much of that effort itself has to be grounded in a discussion and action on values and the common good. My last project addresses some of that in a report that can be found as a free .pdf at www.caringtochange.org.
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04:49 PM on 06/08/2011
Every time something is privatized, it becomes more expensive.
09:49 PM on 06/08/2011
And the quality drops.
04:06 AM on 06/09/2011
I sincerly doubt this.... please provide source......
HUFFPOST SUPER USER
larry putman
pyrgist
02:51 PM on 06/08/2011
Empowering government will corrupt the politicians with the power to use police force on the average citizen for debt. Even corporations do not have this power.
http://www.dailymail.co.uk/news/article-2001010/SWAT-team-launch-dawn-raid-family-home-collect-womans-unpaid-student-loans.html?ito=feeds-newsxml
HUFFPOST SUPER USER
beverlyg
02:38 PM on 06/08/2011
Our forefathers did not realize that liberty without responsibility can be disastrous. Through the twentieth century our institutions for the most part acted in the best interest of the general good; however, since then we have grown into crass irresponsibility without any penalties.
Responsibility will have to be drummed into the heads of all our children if we are to prosper in the future.
serena1313
Condemnation w/o investigation is hgt of ignorance
12:01 AM on 06/09/2011
I think the better way is to teach by example. Unfortunately role-models are in short supply, a rare commodity, these days.
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dennidus1680
02:18 PM on 06/08/2011
Your argument seems to be that we need a composite government that allows free enterprise, while at the same time looks after the absolute social needs of society. While this is admirable, the devil is in the details. The government should extract enough money for the basics from the portion of society that has that money and still allow capital formation for free enterprise. We did this in the past and grew a middle class that was the envy of the world. Political changes since then brought us to where we are now. The logical solution is to go back to the legal and financial structure we had when everything worked to bring a strong middle class but no politician I've heard says bring back the banking regulations, more progressive tax structure, and protective tariffs we had then. It's all smoke and mirrors and lobbyist compiled solutions to retain the status quo. How is it that we have a country that allows our country ruled through the legalized bribery that we call lobbying? Until that practice ends, we will get more of the same: lying, bought and paid for politicians, who know on which side their bread is buttered.
05:31 PM on 06/08/2011
I agree with most of what you say, and in fact wrote about what troubles you most ("legalized bribery") as an Opinion piece in The Chronicle of Philanthropy issue of April 17, 1997.
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mkelch
Know or listen to those that know.
12:56 PM on 06/08/2011
I wholeheartedly agree with your argument. We need a national discussion on this issue. Our military and our religion are also being permeated by the for-profit pioneers. I do not believe that capitalism is suited to administer every form of human activity. We need to set our priorities and have a clean understanding as to how to accomplish them.