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Martin Ford

Martin Ford

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Could Fast Food Robots Steal McJobs?

Posted: 06/ 5/11 05:21 PM ET

Millions of people hold low-wage, often part-time jobs in the fast food industry. Historically, low wages, few benefits and a high turnover rate have helped to make fast food openings relatively abundant. These jobs, together with other low-skill positions in retail, provide a kind of safety net for workers with few other options.

In the current economic environment, these jobs are, of course, much harder to get. McDonald's recent high-profile initiative to hire 50,000 new workers resulted in over a million applications -- numbers that give McDonald's a lower acceptance rate than Harvard.

What about the future? Most forecasts assume that the fast food industry will continue to be a significant job creator. The Bureau of Labor Statistics ranks food preparation as one of the top four fastest-growing occupations, and that trend is expected to continue at least through 2018.

Is it possible that these projections miss the impact of technology? Could these jobs begin to disappear? For some insight into what could potentially happen, consider this article from the New York Times about the Kura sushi chain in Japan:

Efficiency is paramount at Kura: absent are the traditional sushi chefs and their painstaking attention to detail. In their place are sushi-making robots and an emphasis on efficiency.


Absent, too, are flocks of waiters. They have been largely replaced by conveyors belts that carry sushi to diners and remote managers who monitor Kura's 262 restaurants from three control centers across Japan. ("We see gaps of over a meter between your sushi plates -- please fix," a manager said recently by telephone to a Kura restaurant 10 miles away.)

Absent, too, are the exorbitant prices of conventional sushi restaurants. At a Kura, a sushi plate goes for 100 yen, or about $1.22.

Such measures are helping Kura stay afloat even though the country's once-profligate diners have tightened their belts in response to two decades of little economic growth and stagnant wages.


McDonald's has already announced plans to install touch-screen ordering systems in over 7000 European locations. To me, it is not difficult to imagine many of the ideas being utilized at Kura eventually being deployed throughout the fast food and beverage industries. If automated preparation and off-site store management work for sushi, then why not for burgers or lattes?

One important thing to take away from the sushi story is the way in which a stagnant economy can be a driving force behind increased automation. Almost any type of restaurant food is a discretionary purchase: if the price is too high, people can and will refuse to buy. That presents a real problem if -- as is the case now -- businesses are seeing significant increases in the price of the food commodities they must purchase. For a business that is squeezed between rising input prices and tepid demand, investment in labor-saving technology can represent one of the few viable paths to continued profitability.

Increased automation in fast food and beverage providers is likely to someday offer increased convenience, speed, and ordering accuracy. Robotic food preparation could also be viewed as more hygienic as fewer workers come into contact with food. And of course, price will ultimately be the determining factor. As one Kura sushi customer quoted by The Times notes: "It's such a bargain at 100 yen," ... "A real sushi restaurant?" he said. "I hardly go anymore."

If jobs in the fast food industry start to disappear, or even if the rate of job growth slows significantly, the implications for the workers that depend on these jobs of last resort will be dire. There may be few other alternatives for workers at that skill level, especially since other low-wage retail jobs may be similarly threatened.

Martin Ford is the author of The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future (available from Amazon or as a PDF download) and has a blog at econfuture.wordpress.com.

 
 
 
Millions of people hold low-wage, often part-time jobs in the fast food industry. Historically, low wages, few benefits and a high turnover rate have helped to make fast food openings relatively abund...
Millions of people hold low-wage, often part-time jobs in the fast food industry. Historically, low wages, few benefits and a high turnover rate have helped to make fast food openings relatively abund...
 
 
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08:13 PM on 07/05/2011
The ratio between automatic sandwich makers to people will not be all that unbalanced. A human will need to be present to troubleshoot. And when it does shut down, the human steps in to take over. The unspoken problem with automation is that you have X number of people fiddling with it that think they saw the maintenance guy do it that way. All you need to do is go read the manual in the office to fix it correctly. They AREN'T written in geek, contrary to crew opinion. Quite the opposite. They are in easy to follow steps, dumbed down to the easiest possible level of understanding. Personally, I'm looking forward to seeing how an automatic swandwich maker would work.
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Elbrando
The dream shall never die - Ted Kennedy
10:33 AM on 06/08/2011
It would be healthier to eat the robots than the food.
01:38 AM on 06/08/2011
It is not just fast food. How long do you think it will be before driving is automated (think trucks and cabs). What about airplanes?

Anything that is routine can and will be automated. A lot of legal research has already been automated, wiping out many highly paid jobs. You can already see on-line teaching coming and increasing the effective student/teacher ratio = hence eliminating jobs.
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11:34 PM on 06/07/2011
And they could get robots to eat the garbage they put out.
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logicanada
Blogger, radio co-host, writer, editor, voice-over
06:17 PM on 06/07/2011
I hope McDonald's goes to robots. One virus could stop them from selling their poison all across the globe.
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Pandoras Folly
This Micro-bio is of legendary quality
01:03 PM on 06/07/2011
Its not a matter of if its a matter of when your job will be replaced. At the current pace of robotic development robots will replace 25% of all jobs inside the next 20-30 years, that is a conservative estimate. Factory workers will continue to be squezed and last month a I saw a new robot that is basically a human torso on a rail and it is able to do anything a human worker is capable of more precisely, it will even compensate for errors in productions. For example the section it is attaching is two inches farther down the line than normal and the bolt it has is flawed, it chucks the flawed bolt selects a new one and compensates for the two inches without having to be told. Then reports both anomalies.

Robot run hotels, fast food, robots already design software and hardware. my favorite example was an antenna designed using genetic algorythms on reprogrammable processors. They took out the uncessary wires and floting pieces then they came to this isolated loop in the middle of the antenna with a single transistor or capacitor on it. if the removed the loop the antenna stopped working, and if they removed the transistor it stopped working and they didn't know why. The algorythem had created something they didn't understand.
But its ok what will probably happen won't be a robot uprising but a symbiosis and merging of biological and mechanical. We won't be replaced, we will be upgraded.
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10:35 AM on 06/07/2011
Well, we had "automats" for many years throughout the early 20th century. They worked fine.
09:59 AM on 06/07/2011
And who, pray tell, will be buying all this robot served food if no one has the jobs or discretionary income to afford going out to eat? Productivity of American workers is already at an all time high so productivity is obviously not the issue. Bottom line - abortion rights, deficit reduction
10:06 AM on 06/07/2011
And who, pray tell, will be buying all this robot served food

That is what the Luddites said when farmers began replacing field workers with machinery.
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Robert SF
08:53 PM on 06/07/2011
Except even then it was obvious that industry was the Next Big Thing. Today, the Next Big Thing is years late, and there's nothing on the horizon.

It should be said too, that much about "the Luddites" is myth, as historians aren't certain that Ned Ludd actually existed or was a folk character. Scoffing at the idea that automation can disrupt employment permanently because it never has before is like scoffing at global warming.
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cabinetmaniac
"Without a struggle, there can be no progress. "
07:41 AM on 06/07/2011
The next logical progression:

Fake people preparing and serving the fake "food."

:-]
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InspiredByTruth
04:02 AM on 06/07/2011
Great, now their ammonia-gassed burgers will come oil glaze.
01:12 AM on 06/07/2011
Leave it to the Japanese to figure out how to convert a sushi joint into a vending machine...Personally, I'm having a hard time accepting the self-checkout machines at the super market or CVS. Not only are the machines replacing somebody's job - I have to do all the work and I don't get a discount for providing check-out service on myself!

As technology marches on, we must begin to determine exactly how we would should navigate a future where employees are no longer needed at all.
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spinotter11
Spinning through life and trying to understand it.
09:48 AM on 06/07/2011
And I have always detested the checkout process manned/womaned by a human being, who pretends to smile and says the obligatory nugatories and would rather not look at me. This is dehumanization at its best. With the checkout automat I go at my own pace and don't have to PRETEND to be having a conversation with another person.
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Robert SF
08:57 PM on 06/07/2011
Yes, either way, it won't matter. Automated retail checkout will soon be as common as ATMs and self-serve gas pumps. And still, we're going to have to deal with the problem of massive unemployment.
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vietveter
Wish ididnt know now what ididnt know then
12:34 AM on 06/07/2011
Skynet became self-aware at 2:14, August Fourth 20??
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DFD CPA
10:05 AM on 06/07/2011
Where's John Connor?
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07:13 PM on 06/07/2011
The Unabombers in jail.
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1kant2
11:21 PM on 06/06/2011
Robots should have replaced McWorkers years ago. This means no messed up orders, better serving times, and more consistency. The only real downside is the workers that would be laid off.
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vietveter
Wish ididnt know now what ididnt know then
12:04 AM on 06/07/2011
And that is a hugh down-side. I would not like a place where a robot prepared my food and the ex-employees could not afford to eat there because they were without a job.

That is an EXACT PARALLEL to what the rich are doing to the middle class all across our country. Remember Ronald, you corporate P O S if you lay off your workers people will not be able to afford your REALLY BAD, POOR QUALITY FOOD.

If you see a place where the robots are doing all the work your should TEAR IT DOWN
AND LEAVE THE WRECKAGE to go eat where people are still employed.
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Ryosuke91t
Now you know, and knowing is half the battle..
12:05 AM on 06/07/2011
http://en.wikipedia.org/wiki/Cyc
and maybe in conjunction with WATSON could replace most governing jobs and multiply efficiency by thousands. I think WATSON would make a great lawyer lawyer as well. Unlimited access to infinite knowledge and real-time information gathering in pico-seconds. No human could compete.
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vietveter
Wish ididnt know now what ididnt know then
12:28 AM on 06/07/2011
And no more pesky lawyers, judges, clerks and jurries.

MAN - 0 - MAN, WE ARE SAVING MONEY NOW !
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Pandoras Folly
This Micro-bio is of legendary quality
12:52 PM on 06/07/2011
actually robo lawyers are already present and working. that guy who defaulted on that $300 debt would be too much trouble to go after with real lawyers, but there is a "Quicken Books" style software that allowed one lawyer to sue nearly 10,000 people in one year. all you need is their demographics and what your suing them for and the software draws up and files the paperwork.
oilfield
small manufacturing business owner
09:37 PM on 06/06/2011
i cant wait until touch screen ordering or iphone bump ordering....food will come out correct.
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CMB1969
raging moderate
08:53 PM on 06/06/2011
I'm sure a couple hours of internet research would yield plenty of articles from the 1960s to the '80s bemoaning the loss of elevator operator, file clerk, and gas station attendent jobs and the dire unemployment that would result.
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vietveter
Wish ididnt know now what ididnt know then
12:10 AM on 06/07/2011
And those articles would have been correct, in context.
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spinotter11
Spinning through life and trying to understand it.
09:49 AM on 06/07/2011
There aren't any stone age craftsmen either, to make your flint instruments of hunt and war. How far back do you aim to take us?
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Robert SF
09:04 PM on 06/07/2011
And dire unemployment did result. Blacks never got on their feet agains after the de-industrialization of the North. Finally, by the 60s, the problem was so bad that there were riots. Sure, it was a time of civil rights struggle, but this wasn't about separate but equal. That battle was won in the 50s.This was about desperate people with no work and no legal way to earn their living. It was so bad they had to come up with welfare in 1964.
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CMB1969
raging moderate
11:16 PM on 06/07/2011
Huh? The battle over 'separate but equal' was won in the 1950s? Living as I do in a city that had segregated schools clear into the late 1960s, that sounds a bit curious. As for "de-industrialization in the North" being the source of Black poverty in the US, as someone who can remember the sharecropper shacks that still littered the landscape of the Arkansas Delta well into the 1970s, I have to assume that we Southerners shoulder sole blame for that particular social ill.
11:37 AM on 06/08/2011
Many children of welfare reciepients went on to become solid educated citizens.