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Marty Kaplan

Marty Kaplan

Posted: January 21, 2010 09:37 AM

Why Are Republicans Better Storytellers?

What's Your Reaction:

Democrats make lousy narrators.

If you're a movement conservative -- the only kind of Republican in the media, which means the only kind of Republican who exists -- then everything that happens can be explained by the same simple story:

Once upon a time, there was a free market. Businesses were left alone to create jobs and wealth; traditional values endured; America ruled the world. But when Democrats had their chance, they killed business with big government; they destroyed the American way of life with immorality and coddling; they blamed America and romanticized our enemies.

No truths are too inconvenient to fit that frame. The Reagan and George W. Bush deficits had nothing to do with big government, nor does Medicare; hanky-panky from Enron to AIG proves nothing, nor does 9/11 on Bush's watch, nor the lack of WMDs in Iraq; discrimination went away by itself; and there was no cause for the trade union movement to exist; the Pentagon needs every weapon system it asks for, no matter how obsolete or bloated; we love our veterans, no matter how much they're shafted by the system when they come home from war.

But Democrats are tongue-tied. Whatever the issue -- health care, energy, the economy, trade -- it's complicated. Everything is always about everything else. Policies have seven sub-points. Issues have six sides. Progress is about compromise. Democracy is messy. Let me explain to you one more time why the banks are too big to fail.

Democrats may have the facts on their side, and things may well be too complex to explain with slogans, but that doesn't mean that locating events on a simple story line is beneath the dignity of educated people. Columnists like Frank Rich and Paul Krugman and Tom Friedman mange to fit the news of the world into a comprehensible, coherent, ongoing accounts of how we got to where we are. Why can't Democratic politicians?

You can't just blame the right-wing echo chamber. Yes, they're amplifiers of the Republican mythology; "journalism" is the wrong word to describe what Fox does with facts, and "entertainment" is too benign a term for Rush's demagoguery. But even if Glenn Beck and company didn't exist, the Democrats' account of how the world works would still be frustratingly unsatisfying.

Money explains a lot of this. The campaign finance system in this country is a cesspool, and it's led Democrats to become supplicants to predators on Wall Street and K Street. It's hard to tell the truth about paymasters you depend on for your media budget.

But I think there's a deeper reason that Democrats aren't good storytellers. It's their fundamental suspicion of story. The smarter you think you are, the more you're supposed to believe that stories are merely "narratives." They're necessary fabrications, secular parables. Fictions are the opiate of the masses. Irony, knowingness, the postmodern wink: that's honesty. Reagan's advantage as a storyteller was his sincerity; there was no gap between what he said and how he saw the world. But Democrats can't tell stories without giving the impression that they realize they're just scripts.

Our species is hardwired to pay attention to stories. We may no longer live in caves, but if Democrats want to hold their audience, maybe they need to remember that the professor at the blackboard is no match for the storyteller who holds us rapt around the fire.


 

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HUFFPOST SUPER USER
Lesscancer
Bill Couzens is the Founder of Less Cancer
12:23 PM on 01/29/2010
There are some Republicans and some Democrats that are just better story tellers because they tell short stories.

The great story tellers can convey messages of value with content on an elevator ride that last one floor not 36 floors.

Complicated messages with several levels of reason and emotion--create confusion not clarity.

This is a time in our country where we need great clarity.

Bill Couzens, Founder Less Cancer
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Alison Rose Levy
Connect the Dots www.healthjournalist.com
10:43 AM on 01/29/2010
Marty:

Thanks for raising a great question.

The basic problem is that the Democratic story line asks people to oppose powerful forces which they feel overwhelmed by. If the President is too overwhelmed to get health care reform, why should ordinary citizens feel empowered to change anything? The only TV show that tells the Robin Hood story is Leverage. Otherwise it's good guys-bad guys cops and robbers, Republican stories.

So instead people seek to be entertained, titillated or spiritually uplifted.

Today I have a story up on HuffPo-- it's only about major energy companies dumping carcinogens into New York's water. Yuck -- how unpleasant! Gee, I'd rather read about peoples' sex dreams, wouldn't you?

Is there a way to make this story line appealing? Would welcome feedback either here or at my blog when you read it. I mean it, give me feedback. I will thank you!

http://www.huffingtonpost.com/alison-rose-levy/dont-frack-with-new-york_b_437184.html

Alison
www.healthjournalist.com
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notb observer
Technically it's a micro auto-bio...
02:41 AM on 01/22/2010
Countless times I have heard the MSM report that median income has stagnated over the past few decades, and that over that same period, the largest transfer of wealth in modern history has taken place. This theft has been made possible by massive and sustained deregulation, and now the top 10% of the country pretty much have all the money.
The facts are there for all to see, bu someone in the Democratic hierarchy needs to lay them out along a timeline and start pointing fingers. Reagan may have been a great storyteller, but the facts will show that his systematic assault on laws that kept the economy relatively sane for decades are responsible for the overwhelming majority of problems our country faces.
Of course the Democrats are also complicit in the crime, so perhaps that explains their timidity in laying blame.
For the moment, the "politically divided country" model that has been manufactured suits both parties well in that it provides them ample excuses to do nothing an let the corporations continue their steady annihilation of the American middle class.
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HUFFPOST SUPER USER
Overtone
See bio on the Aesop Institute website
03:30 PM on 01/21/2010
CARS MAY SOON RUN ON SMALL AMOUNTS OF WATER - A TRUE STORY!

Truly revolutionary, cost-competitive, energy breakthroughs are on their way.

Rowan University published experiments demonstrating excess heat that can only be explained by a new source of energy: fractional Hydrogen.

GEN3 Partners advise Fortune 100 firms and has successfully reproduced the experiments.

A barrel of ordinary water will become the energy equivalent of 200 barrels of oil!

BlackLight Power states that 50-75 kilowatt prototype power plants will be demonstrated this year. Six utilities, including PacifiCorp and Conectiv have agreed to purchase more than 8,000 megawatts of electricity.

Our own, very different, fractional Hydrogen technology is aimed at cost-competitive automotive applications.

One gallon of water might fuel a hybrid car for 1,000 miles!

See: Love Affair with Autos Allows a Seductive Alternative - on the website -

http://www.aesopinstitute.org

That article includes even more difficult to believe magnetic generators. These will replace many types of batteries, including those needed for electric vehicles. No recharge required.

Both technologies will allow cars and trucks to become power plants when parked:
No wires necessary.

Vehicles will be able to pay for themselves!

Once convincingly validated by independent laboratories, these almost impossible to believe technologies will change all of our conventional assumptions about energy and cars..

With a 24/7 development program that could happen faster than might be imagined!

A true story with a great ending - an abundant economy and a safer planet.
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MrBadger
04:09 PM on 01/21/2010
A crock for the uninformed.
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HUFFPOST SUPER USER
Overtone
See bio on the Aesop Institute website
07:22 PM on 01/21/2010
Everything is theoretically impossible, until it is done. One could write a history of science in reverse by assembling the solemn pronouncements of highest authority about what could not be done and could never happen.
Robert Heinlein

Arthur Clarke's First Law: When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.

But by far the greatest obstacle to the progress of science and to the undertaking of new tasks and provinces therein is found in this–that men despair and think things impossible. Sir Francis Bacon

Flight by machines heavier than air is unpractical and insignificant, if not utterly impossible. Simon Newcomb

Some say that science dictates, or at least its old rules said, that it is impossible for bumblebees to fly. This may be a myth, but wouldn't you like to think that every time you look at the bees, you are seeing that there is no such thing as the impossible?
Joe Rukin

A man with a new idea is a crank until he succeeds.
Mark Twain
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01:50 PM on 01/21/2010
It may have something to do with the fact that most core Democrats aren't willing to lie....
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02:00 PM on 01/21/2010
They lie just like everone else in the game. Aren't you watching D.C.?
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01:32 PM on 01/21/2010
Republicans are good songwriters, too, e.g., Stonewall Jackson's No. 1 hit "Waterloo."
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MrBadger
01:30 PM on 01/21/2010
The Progressives SHOULD have an equally clear and compelling story to tell.

"Big corporations have been steadily accumulating political and economic power and are undermining our individual liberties and turning the working American people back into slaves."

It is simple, understandable, and it will play in middle America. I think that part of the fury in Massachusetts was over the fact that people thought they had voted to change that trend and have instead seen it continue almost unabated.

We HAVE the story people, we just have to tell it ourselves rather than expecting any of the entrenched and throughly bought political parties to do it.
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01:53 PM on 01/21/2010
You've done a great job of condensing and framing the story we should be telling. Kudos.

However, the Mass election is just continuing that noxious trend.
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MrBadger
04:10 PM on 01/21/2010
Yes, unfortunately.
06:36 AM on 01/22/2010
"Big corporations have been steadily accumulating political and economic power and are undermining our individual liberties and turning the working American people back into slaves."

Yes, and unfortunately, too many Democrats have shown themselves to be as loyal to their corporate overlords as their Republican counterparts. And with SCOTUS overturning the long-standing ban of corporate participation in the political process, this will only get progressively worse in the years to come.
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Dr Scott
All I ask is that you make sense
01:21 PM on 01/21/2010
This all about personalities-psychological profiles. The most common personality type in the population is the "Guardian." The are typically "conservative" and prone to explanations that reinforce their preconceived notions about the world. They WANT to be lead, told what to do and how to act. They are generally fearful of change or deviation from routine. They value security over freedom. Freedom, to them, means that everybody acts just like they do. They live in a fantasy world where their beliefs are "true" and "good" and anybody who disagrees with them is a liar and evil. Their world is black and white, but they don't care about the truth. They fear death but believe in a hereafter that is better than the life the have now. They preach love and peace but practice war and hate. They are basically happy idiots, but they dominate the world in every culture and they have to be placated, sedated, and herded. This is what the Democrats, who are typically one of the other four basic personality types, fail to understand. You can't deal with these people as though they have the reasoning power that everyone else has.
THAT is why the simple stories work the best. Do you think that the average tea bagger can name more than one founding father, much less tell you what he'd written back then? Do you think the average conservative can tell you the difference between democracy and facism? Or whether the founding fathers thought that capitalism was
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01:57 PM on 01/21/2010
Everything you've stated as being part of the typical conservative, is in fact more typical of being human! Anybody that thinks Democrats aren't "prone to explanations that reinforce their preconceived notions about the world" is just not paying attention.

You did not give us the "typical progressive' thumbnail, but if you did, I think it would very obvious who sees the world as black and white.
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NABNYC
01:19 PM on 01/21/2010
The great majority of the people, over 80%, would benefit, have happier and healthier lives, safer and better-educated children, better food and communities, less crime, if there was a political party in this country which supported progressive programs. For example, all compensation in excess of $250,000 is not a "reasonable" business expense and should not be written off by corporations. Tax all compensation in excess of $250,000 at 90% . End the wars. Enforce the anti-trust laws and break up the monopolies. Limit charitable tax deductions to $2500 per family. and prohibit these so-called private foundations or charities where rich people hide billions of dollars so they can avoid paying taxes.

The Democrats don't support progressive programs. Instead, they try to talk as if they are populists while acting like right-wingers. They embrace corruption, soliciting bribes from every Inc. in the world. They negotiate with lobbyists to let the corporations write the laws, then vote to pass them. They make sure to line up big-paying jobs for their spouses while in office and for themselves when they leave elected positions.

The contradictions between what the Democrats are and what they say they are is too great for them to explain away.

They got majority control and did nothing. There is nothing more to discuss.
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01:41 PM on 01/21/2010
1.) Please list the specific progressive programs that need to be supported and how they are to be implemented. Details please not "hope" and "change"

2.) My compensation is over 250K. What gives you the right to say that it should be taxed and redistributed?

As for your 2nd paragraph, I agree, the Dems are loosers. So are the R's.
02:08 PM on 01/21/2010
Your income is dependent on someone else labor too. Unless you make, and sell the wealth you create all yourself. Even then your able to do that because of the labor of others. So you owe them (or society) your share.

Oh and rights are given by society, and there is no inherent "right" of property. Society can take it by vote, or pitchfork if you like. You choose.
02:02 PM on 01/21/2010
The democratic party is pretty much just “republican lightâ€. Just look at how the banking industry was handled last year. Dems that argued that what pathetic little restrictions they thought should be put on the banks, did so in an apologetic way when they said so in public. Sure they huffed their chest at times, but always qualified it with “we are still capitalist†or “we love business†before hand. Or my favorite “the banks do a great job, we want to work wit them to ensure this doesn’t happen againâ€, Well if the banks are doing such a great job, then why would they need government interference. The dems undermine their own arguments! But that’s the point I guess when the goal is to do nothing and keep the current status quo in order that the dems so love.

Oh and watch out, if you think the dems are too conservative, then the dems will blame you for their loss.
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PensiveGadfly
Blue thinker in a red state
05:24 PM on 01/21/2010
Not only do I like what you say, I like that fact that you sound an awful lot like your avatar, Huey.
MThomasNC
Retired, Sassy, Senior Citizen
12:47 PM on 01/21/2010
I agree w the 'storytelling'. Beginning In the 1970's the repubs hired ad agencies, Frank Lutz' s ilk, the Lee Atwaters of cut throat politics and created numerous think tanks to rewrite history. They spent billions of dollars to perfect their storytelling creating false narratives about conservatism and free market economy while bashing and blaming liberalism for all the problems.

Same time period, the dems were in the 'wilderness' trying to regroup from the murder of JFK, MLK, RFK, our national leaders of the 1960s cut down in their prime.

Yes, the dems have a true story to tell but they need for somebody to write the script for them, put it in a story for them to tell. We need Hollywood to write the script.
12:40 PM on 01/21/2010
A fair question. It isn’t as if conservatism has a monopoly in the various story telling institutions of our culture (media, entertainment, academia). So why? Well, he who lives by the sword shall die by it, or so the old saying goes. And one lesson that has been pounded into the heads of people for generations is: the winners write the history, distrust the Man, assume you’re being lied to by the institutions. So, as just about every major outlet of information seems bent on one message, it’s not hard to believe folks won’t necessarily trust it. But more likely, folks actually don’t agree with either the GOP or the Dem narrative as much as we think. Most understand that deficits were high in Reagan and Bush’s day. But they also notice that the Dems held the congress (where the spending happens). Likewise, they also notice that the deficit went down in the 90s under Clinton. But they also notice that the Republicans held congress. Likewise, they hold Bush accountable for his part in missing 9/11. But they also know that 9/11 was being sewn and planned throughout the 90s, when Clinton was president. In the end, I think people actually don’t believe either side exclusively, and aren’t as partisan as each side wishes they were. But since we’ve been told to distrust the authors of the prevailing narrative, they may instinctively swing against the institutions that for so many generations they’ve been taught to distrust.
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01:27 PM on 01/21/2010
Spot on daffey! Thank you.
02:08 PM on 01/21/2010
No problem. I have my moments. : )
12:32 PM on 01/21/2010
Nonsense. We all know stories are important and the Democrats of old were just as skilled in storytelling as their Republican brethren. But you are right about how they just can't seem to do it now. There is a reason, and that reason is fear. There have never been any assassinations of conservative Republican elected officials in this country. But the history of the 60's, the last time Democratic story tellers went out there and spoke their minds, is replete with a blood bath on the left that has effected all political discourse to this day. Republicans know that they can say anything, no matter how outrageous, and they need fear no riflemen in windows, no militias, no burning effigys. Democrats are not in that position. History shows that Democrats can be killed if they say too much, if they gain too much populist power. This subconscious fear has crippled Democratic primarys and has kept qualified people out of political races. It has made the current occupant of the White House desperately pursue bipartisanship as if his life depended on it. So do not ask who tells the best stories, ask what goes bump in the night.
01:21 PM on 01/21/2010
This analysis may or may not be correct, but even if it is, why would that justify the dems weakness to spin a narrative? Or why must the dems have no stones at all? I'm sick of this low expectation for the dems. So they fell "intimidated", So? Man up and stand up for your principles. How long ago do dangers from the past scare them? Part of the "narrative' that gets spun about liberals is they are all effeminate, girly men, and a bunch of pansies, this view just gives more support for that narrative that liberals are easily "afraid" of things. And if you think that politicians you support fit that bill, then perhaps you should stop supporting those politicians, and find braver ones that will stand up.
12:51 PM on 01/22/2010
Fear doesn't justify anything. Fear is the explanation of the thing. You think these things are ancient history? How long ago is 2000 when the Supreme Court over ruled a legal election and put a handpicked candidate in office? This act was a threat to all who wanted to dispute it, a threat backed up by the guns of the justice department. How long ago was Jan 4th when a black Obama efigy was hung by a noose in Georgia? How long ago was yesterday when Obama received 30 death threats? Liberals are far from pansies since they are the only ones facing danger to begin with. The ultimate pansie would be W with his fear of flying so strong that he deserted from the champagne unit of the Texas National guard. No bigger strutting Texas panty waists have ever occupied the White House than W and his party of deferment cowards. The Dems are the only party that puts war heros in office. So yes, I support the brave Democrats who are fighting this vicious political war and I do not question their bravery from the sidelines. If you're so brave, why aren't you out there?
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MrBadger
01:32 PM on 01/21/2010
If that is true, and it might be argued that it is, then what we need is patriots that are willing to speak their mind even if King George shoots them. If we want a government of the people by the people and for the people then we need to be willing to pay for it with our blood if necessary. Otherwise we get the government we deserve.
12:31 PM on 01/22/2010
It's easy to tell some one else to go out and face bullets while you sit home in your easy chair. We have always gotten a government better than the one we deserve since the brave who risk their lives to run as Democrats have always been better than the rest of us watching from the sidelines. But bravery doesn't count if in the end the deck is stacked against you and the bullets are all going one way. Is there any question in your mind that if the Florida recount had favored Bush instead of Gore that the Supreme Court would not have taken the case? They would have let the recount happen. They stopped it because of the very real fear (later validated) that Gore had the votes to win no matter how the recount was handled. So we did not get the government we deserved. Or put another way, we did not get the government we deserved when JFK was murdered, we got the government that the murderers planned for us. You have to realize that we do not now have a government of the people, by the people, and for the people. We have a government of murderers who have taken over and it is not the government we deserve.
12:30 PM on 01/21/2010
One word makes this all possible. BIAS! "A particular tendency or inclination, esp. one that prevents unprejudiced consideration of a question; prejudice."

People are raised with bias. Religious types are bias against abortion and gays. Business students have pro bias for corporations. Southern whites have bias against blacks. Everyone has bias against free loaders, corruption and things that are unfair. Mostly people are biased against change and the unknown.

What the republicans have done is built their platform on bias. This bias allows them to ignore facts for a story, for a compelling angle to appeal to people's known biases. Overcoming bias is one of the most difficult things an individual can do. It means admitting fault, admitting your wrong- most people are too stuborn and vain to do either. It's easier to cling to preconcieved notions- even if they are wrong.

So who's more biased than the religious, the biggots, the greedy, the uneducated?? Who will these types vote for??
12:29 PM on 01/21/2010
Actually, I have always thought that the best professors are great story tellers. But, you are otherwise exactly right. Throughout history those who were the best story tellers won the hearts and minds of people. These days, with media and entertainment being what they are, it is never enough to dole out facts. Democrats must start to stir the hearts and minds of people--to stir our imagination. I am a facts person, but the majority of the population are not!
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mrfreeze
A Disciple of Nietzsche
12:19 PM on 01/21/2010
I think this is one of the most lucid, accurate and important things I've read on HP in a while! It should be passed out to each and every liberal/progressive as a manifesto to push back at Republican sophism.