Watch fashion models squirm when they're given an impossible task. Save the Children has taken an unconventional approach to a very serious subject in their Mother's Day video, "The Most Important 'Sexy' Model Video Ever." This revealing video uses sex appeal to expose the pressing needs of mothers in war-torn countries and urges social media users to take action.
"The Most Important 'Sexy' Model Video Ever" features unsuspecting fashion models invited to a commercial shoot for a "sexy" new brand. But when the shoot takes a surprising turn, the models start to squirm. Carolyn Miles, Save The Children's president and CEO says, "We set out to create a video that will not only grab people's attention, but also get them to act. We know that talking about mothers and babies struggling to survive during war and disaster isn't sexy. But that doesn't mean we shouldn't be doing something about it."
GLAM4GOOD's favorite moment is when models are asked to do the impossible and something magical ensues. The models go from sexy to compassionate in urging others to help mothers in war-torn countries. Watch and tell us if you think this is an effective way for Save The Children to raise awareness and inspire people to do something for mothers who are facing extreme challenges every day.
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