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Self-Published Author Amanda Hocking Sells Over 1 Million e-books

Posted: 11/30/11 06:14 PM ET

Amanda Hocking, self-published, prolific author of young adult paranormal novels, recently became the 14th writer to join the "Kindle Million Club," having sold over 1 million copies of her e-books in the Amazon.com Kindle Store.

Hocking is seen as a trailblazer and inspiration for struggling writers unable to acquire book deals with traditional publishing companies.

After Hawking sold hundreds of thousands of copies of her self-published e-books, the same New York publishing companies that had originally rejected her joined in a "heated auction" to purchase her next series, which eventually sold to St. Martin's last March for over $2 million.

Hocking explained her decision to sell her work to a traditional publisher on her blog (which itself has received 1,724,535 page views).

I want to be a writer," she said. "I do not want to spend 40 hours a week handling e-mails, formatting covers, finding editors, etc. Right now, being me is a full-time corporation.

Hocking doesn't see herself as enemy #1 of traditional publishing houses, which have brought her the work of most of her favorite writers, such as Kurt Vonnegut, J.D. Salinger, and Jane Austen. She doesn't believe her stunning success sounds the death knell of the publishing industry, either.

On her blog she writes,

Ebooks will continue to gain ground, but I would say that we have at least 5-10 years before ebooks make up the majority. And all ebooks aren't self-published. Even if ebooks end up being 80% of the market, at least half of those sales will probably come from traditionally published ebooks. So publishers will still control the majority of the market.

While this may be true, Hocking's stunning Do-It-Yourself success -- which involved years of writing and countless hours marketing her work -- makes it clearer than ever that the introduction of e-readers is changing the publishing industry radically and forever.

Hocking writes,

Here's another thing I don't understand: The way people keep throwing my name around and saying publishers are 'terrified' of me and that I really showed them.

Perhaps what "terrifies" publishers about Hocking is what she represents: a future in publishing in which writers have more agency over their work; and agents and editors no longer stand as gatekeepers between books and their audiences.

Mary Pauline Lowry's novel The Earthquake Machine will be released in February, 2012.

 
 
 

Follow Mary Pauline Lowry on Twitter: www.twitter.com/MaryPLowry

 
 
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09:23 PM on 12/11/2011
I wonder how come she couldn't just raise the price on the next ebook (to $5.99) and hire a full-time assistant to handle all that.
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Ayngel Overson
Boshemian Party
12:47 PM on 12/04/2011
More and more the media is user controlled, I'm not cure traditional publishing will be wiped out totally and I don't think I want it to be either - but it will be interesting to see what further adaptations it will have to make. Congrats Amanda!
02:01 PM on 12/02/2011
How I loved reading this story of Amanda Hocking's success. It shows it can be done. I too have taken more knock backs than I can remember from Agent's for my book, The Sleeping President - No one was prepared to 'take a chance' if you will, so I did the next best thing and published it myself, and so far, so good and yes, unquestionably, most of my sales are coming electronic from either amazon.com for Kindle, iPad and the rest OR on eBooks from my own unashamed promo site www.thesleepingpresident.com What else can one do? I also did a YouTube plug based on truth - How does a nobody (author) become somebody (able to sell books) when everybody (agents and the like) are more inclined to stay only with the main name authors. That was the theme of the question - search under, nobody, somebody, anybody sleeping president on YouTube. Anyway - loved the success story of Amanda Hocking - she alone gives us all hope. By the way, The Sleeping President is a 485 page epic spanning 100 years of an immigrant family who lives the American Dream, only to have it shattered...in this age of terrorism - Could It Happen?
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Cassandra L Chapa
12:28 PM on 12/02/2011
Good for her. I plan on following a similar path.
12:04 PM on 12/02/2011
This is a new and innovative way to have a successful career in writing and I think she is on the right track to publishing her dream! Good luck in the future.
11:16 AM on 12/02/2011
Why should publishers fear Hocking. Everyone else who's self-publishing or publishing through small presses has about as much likelihood duplicating Hocking's sucess as a mid-list author at a big house has in duplicating Rowling's success. The fact that a few people succeed big time certainly isn't evidence that writers are soon going to be rolling in money by staying away from BIG PUBLISHING. We need to look at the whole picture, and that includes the 999,999 authors out there for every Hocking who have remained obscure while self-publishing.

Malcolm
01:45 PM on 12/02/2011
the story writer said it was the concept of the writer having more control of their product, not the monetary issue.
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realwoman8
Curioser and curioser
02:33 PM on 12/02/2011
True, but speaking as someone in the publishing industry, "more control" often translates to really bad writing. Even (or especially) self-published writers need the guidance of a good freelance editor.
10:08 AM on 12/02/2011
Great story. I told my linkedin group about it today. This news must spread like wild fire.
Dr. Michael Provitera, Author of Mastering Self-Motivation
Willing to Consider
Compromise is not a dirty word.
09:47 AM on 12/02/2011
"Perhaps what "terrifies" publishers about Hocking is what she represents: a future in publishing in which writers have more agency over their work; and agents and editors no longer stand as gatekeepers between books and their audiences."

What's terrifying is that there's also no one standing between poorly written books and the audience they shouldn't be foisted upon. Editors and agents DO serve a purpose--convincing those who can't write well to try to improve their writing and make it the best it can be. Some people are natural born writers; most only think they are.

Yes, publishers publish some bad books, mostly motivated by profit. But most self-published books are purchased by family and friends and...no one else. Why? Because they stink to high heaven. Concepts such as point-of-view, grammar, basic storytelling tenets are largely absent in a great many of them.

How do I know? I've judged self-published book contests. Many of the entrants are easily eliminated because of the obvious lack of editing. It's appalling to those of us who do write for a living and take the time to solicit honest feedback and use that feedback to rewrite and polish our work to make it the best it can be.
01:48 PM on 12/02/2011
you worry for nothing a well written book is always a readers first interest and will sell, a poorly written book will not sell unless it is a very high interest subject and people will definately talk if it is unreadable and let others know to stear away from it.
Willing to Consider
Compromise is not a dirty word.
03:04 PM on 12/02/2011
Oh, but I do worry for something. A well-written book is a reader's first interest. I completely agree. But how can you tell, from the thousands and thousands of self-published books available, which are the handful worth spending time with? They don't get reviewed, they don't get publicized, and the little blurbs give no hint to the quality (or lack thereof) inside. Word-of-mouth is great for a few book choices, but for heavy readers, there's no way of knowing.
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Dallas Dunlap
10:16 PM on 12/01/2011
I admire Amanda Hocking for finding the ereader technology and seeing its potential.
A million books on Kindle. I've just got to sell about 999,500 to catch up to her,
07:31 PM on 12/01/2011
Thank goodness Amanda Hocking is helping blaze a trail for all the talented writers who are inexplicably passed over by agents and editors. I CAN'T WAIT for the release of Mary Pauline Lowry's novel The Earthquake Machine in February 2012. Is it possible to get advanced copies? I'm dying to read it. I love her short stories on amazon.com and want more, more, more!
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Mary Pauline Lowry
10:19 PM on 12/01/2011
Marg-lo, there are no advanced copies of my novel THE EARTHQUAKE MACHINE available, but if you send $15 via PayPal to marylowryl@earthlink.com, I'll send you a copy by the release date, Feb. 28, 2012.

And on the release date the novel will be available as an ebook for .99 cents.
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bump00000
The Seventh Chakra, amazon
08:53 AM on 12/02/2011
Question? I have seen several other authors giving links to sites that sell their books here on HP; is that against HP's policy? And if it isn't doesn't it open the door for who knows what to be linked and sold here?

I'm not trying to be rude. Serious question and respect your answer.
09:12 AM on 12/02/2011
How do you make money when the books are only .99 cents? Just curious..or even when the books are $3.95?
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BlackJAC
It's better to be a black king than a white knight
07:20 PM on 12/01/2011
The only thing that's "terrifying" is the Randroid-esque mistaken notion that the self-published are being persecuted by the aforementioned gatekeepers when it's far more likely that the gatekeepers, who've been at this a lot longer than the self-published, determined that the self-published's stuff simply wasn't up to spec.  Hocking's body of work is in the same vein as Twilight, which first came out when she was about 21; the publishers were probably already so inundated with Twilight knockoffs that she would've fallen by the wayside as a matter of course.  All you've proven is that there were enough Twi-hards out there going through withdrawal and needing a fix to put her in the running.

Further, self-publishing doesn't make someone a writer, because they paid someone else money to put it out there rather than convince someone to pay them money for the privilege of putting it out there.  The guy who wrote the books that 21 and The Social Network were based on racked up at least 150 rejections before finally selling something, and his first books were X-Files tie-in novels.
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Mary Pauline Lowry
09:24 PM on 12/01/2011
Yes, it's likely that many of Hocking's fans first read the Twilight series and were eager for more paranormal fiction.

Writers like e.e. cummings, Walt Whitman, Marcel Proust and Leo Tolstoy all self-published. Does that mean they weren't really writers?

John Kennedy Toole died unpublished, his work widely rejected. Does that mean he wasn't really a writer, either (even though he post-humously won the Pulitzer Prize for Confederacy of Dunces)? Or did he only "become a writer" after his death because an editor finally recognized the brilliance of his unconventional novel and its anti-hero?
02:02 PM on 12/02/2011
thank you, you put it better then I could., blacjac certainly seems to have an unecessary venom in his post. A writer that was turned down prehaps or just an angry person.
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BlackJAC
It's better to be a black king than a white knight
07:34 PM on 12/02/2011
Did all the people you mention cite the paycheck as their primary motivation, which seems to be the first thing every single self-published person brings up when touting the virtues of their chosen path?

In Steve Hely's How I Became A Famous Novelist there's a bit on how an author's financial success tends to be inversely variable to their works' true literary value.  Or didn't you wonder why Jackie Collins was never required reading in school?
07:01 AM on 12/02/2011
You may call it semantics, but I consider the published writers as AUTHORS and the rest of us obsessed with the stories in our heads writers. But the manner of being published doesn't really matter. Sometimes self-publishing is the only way to get past the Gorgons at the gate who often arbitrarily dismiss a submission because they don't like the title or it's the 11th vampire novel they've come across that day and they just can't stand to read another one. The stories of authors who go through tons of rejections before getting that contract says that they WERE worth publishing to someone. Sales are not an indication of quality as, since you disdain the Twilight novels, they will tell you. They were all best sellers and look at the marketing world they've created. (I happen to like them, myself.) And if the editors were inundated with 'Twilight knockoffs', it's because that's what publishers were buying. Look at all the vampire novels out there now--ten years ago there were only a few authors writing that. They were successful so more came out, some good, some not so good. The world of publishing is a very curious place.
05:46 PM on 12/01/2011
amanda is my shero!