If you weren't watching the 2012 MTV Video Music Awards last Thursday, you were probably either watching President Obama's speech during the last night of the Democratic National Convention or you were shopping, getting free stuff, and taking photos with designers and celebs at your local Fashion's Night Out (I missed the one in New York City this year for the first time, but I'll be back!).
This year's VMAs wasn't the most spectacular and jaw-dropping show in MTV's history, but it was still good... it was still really good.
But despite it being really good, Billboard recently reported that this year's VMAs had its ratings plummet 50 percent in comparison to last year's show...interesting.
This year's VMAs made me nostalgic of past VMAs and it made me reminisce of how it was for me growing up watching the VMAs... the usual long VMAs which aired on Sunday nights. My VMA night usually consisted of me watching a two or three hour preshow, then the actual show which was like three or four hours long, and then the after show... and then me subsequently rushing to bed because I had the school the next day! This year's VMAs was like two hours long and it was on a Thursday night!
Let's further compare the 2012 VMAs to the 2011 VMAs. This year's VMAs had watching President Obama, shopping all night, getting free stuff, and taking photos with Marc Jacobs and Sarah Jessica-Parker as competition last Thursday...and it didn't have last year's fair share of entertaining and memorable moments.
As I wrote in an article last year for Lovelyish.com, last year's show had Lady Gaga dressed up as her male alter-ego Jo Calderone (and really owning that character like the entire time), the legendary Miss Britney Spears being presented with the Michael Jackson Video Vanguard award, the tribute to the late and great Amy Winehouse, and Queen Beyonce announcing her pregnancy with the now newborn heir to her and King Jay-Z's powerful throne, Blue Ivy Carter.
The aforementioned royal couple Jay-Z and Beyonce, Britney Spears, and Lady Gaga didn't attend this year's VMAs. Neither did Adele, Justin Bieber, and Kanye West and his current girlfriend Kim Kardashian, even though Yeezy and Kim K appeared in a promo for this year's show with host Kevin Hart. No Biebz. No Kimye.
But alas, the 2012 VMAs were still really good, so here are five really good moments from the show:
1) One Direction Wins, Performs, and Is Basically Fantastic
As a proud Directioner, I had to mention this moment first of course! The most popular boy band in the world right now, One Direction (who were well-dressed as usual), won three VMAs: Best Pop Video for "What Makes You Beautiful," Best New Artist, and Most Shareworthy Video for "WMYB." Harry, Louis, Zayn, Niall, and Liam also made their debut VMA performance with their new single "One Thing." I'm so proud. Watch and enjoy their performance below: