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Megan Berry

Megan Berry

Posted: January 19, 2011 12:18 PM

Klout's Most Influential Colleges On Twitter


Watch out U.S. News and World Report, there's a new ranking system in town. Does your college have Klout?

Klout measures influence across the social web, looking not at metrics like follower count, but the ability to drive action. The Klout Score measures influence on a scale of 1 to 100, with higher scores indicating that the account regularly gets retweeted, @mentioned, put on lists and engaged with by the some of the most influential people on Twitter.

Twitter influence is a revealing metric for colleges.The most influential ones must be both tech-savvy enough to have a well managed Twitter account and have the most influential professors, alums, and others engaging with them.

So who tops the list? I'm proud to say my own alma mater, Stanford, is number one! Check out the top ten below.

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Follow Megan Berry on Twitter: www.twitter.com/meganberry

Watch out U.S. News and World Report, there's a new ranking system in town. Does your college have Klout? Klout measures influence across the social web, looking not at metrics like follower count, ...
Watch out U.S. News and World Report, there's a new ranking system in town. Does your college have Klout? Klout measures influence across the social web, looking not at metrics like follower count, ...
 
 
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HUFFPOST SUPER USER
dblan9
.
01:04 PM on 01/27/2011
So those who go to Stanford are the most connected and influential people? You don't say.
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HUFFPOST SUPER USER
Mondayboy
Rebel with a cause
03:20 PM on 01/26/2011
I don't respect a list that excludes CalTech, Carnegie Mellon or MIT
01:17 AM on 01/24/2011
They left out Arizona State University! ASU has more foursquare users than any other university.
It's not even close.
09:12 PM on 01/23/2011
Don't forget @emersoncollege which has a ranking of 54.
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Marzapan
Cucumberously Cool
03:46 PM on 01/23/2011
Let's not confuse Klout with clout
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HUFFPOST COMMUNITY MODERATOR
Clare53
11:12 PM on 02/05/2011
Exactly.
HUFFPOST SUPER USER
Moravecglobal
08:46 PM on 01/21/2011
University of California Berkeley ranking tumbles from 2nd best. The reality of University of California Berkeley’s (UC Berkeley) relative decline are clear. In 2004, for example, the London-based Times Higher Education ranked UC Berkeley the second leading research university in the world, just behind Harvard; in 2009 that ranking had tumbled to 39th place.)
09:26 PM on 01/22/2011
seriously? you're going to cherry pick rankings to single out a school? thats an awful way to go about it. Fact is, Berkeley is one of the best schools in the world and still is. And I'm not even going to that school (or from Cali). I'll bet you're upset because its mostly Asian. I understand.
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HUFFPOST SUPER USER
JFK-FAN
05:32 PM on 01/21/2011
The methodolog­y of this Klout is absolutely asinine. Example I changed my name of twitter from @JFKFAN to @JAMES_X_ 'same account ' just changed my user name , my Klout score went down. Simple math is he who has most numbers , has the most numbers. Klout is using numbers like they they reinvented numbers.
In other words someone who has 500 followers has more Klout than someone who has over 25,000 followers ? When I was tweeting as @Jfkfan I had 7000 followers in August, I now have triple that amount. A true clout score is for example . @JoeTrippi who has over a million followers follows only aprox. 700 people one is me. I have celebrities, political persons, music personalities, gangsters, top social media & regular people mixed in whereby when I tweet it goes into their twitter streams because they follow me back.
In fact if @Klout has so much clout why do I have more followers including @Klout ? Freaking stupidity abounds on rigging basic math . Klout is a social networking site score that omits a key component on how many social net workers are social networking following you and who you follow back. The whole issue of twitter is to communicate with others, and have fun not get into scoring points.
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Marzapan
Cucumberously Cool
03:43 PM on 01/23/2011
Couldn't agree more.
02:13 AM on 01/20/2011
I bet Liberty University is the subject of a lot of tweets too. That doesn't make it a good school.
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darquelourd
You Get What You Play For
03:27 PM on 01/19/2011
so it has nothing to do with teaching or research just tweeting? could this be why our society seems so dumb?
02:11 PM on 01/19/2011
Stanford, Berkeley, Harvard -- obviously; but not Yale, Princeton, Cornell, Penn, all of the latter displaced by Marquette and Butler?
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DessLoch
Power to the sexy!
08:00 AM on 01/20/2011
The standard here is the Twitter population.
01:49 PM on 01/19/2011
Great List!! She's the First, Syracuse just took home the Top Prize in our Social-Good Video Contest last week because of their ability to rally and garner support using Facebook and Twitter! Check out their huge numbers below. It would be great to see more colleges utilizing their Twitter influence for Social Good!

http://vivanista.com/2011/01/the-results-are-in/
01:44 PM on 01/19/2011
As a Butler grad, and active Twitter user, I am thrilled to see Butler on this list! But really - you chose a photo of half-naked girls laying in the sun? Your Alma Mater gets a beautiful aerial shot, and BU gets a fountain. With all the media coverage Butler had this past March and April, it should have been easy to find a better stock photo, that more appropriately represents the university. Maybe I'm being petty, but it's a bad image of a very well-respected and top-tanked institution.
01:34 PM on 01/19/2011
Great article, but could you give a little more background on your methodology? Specifically, what accounts did you use to rate each of the schools (and did you use just one account per school)? I ask because I know many universities that do not have just one main Twitter account or in some cases have a faculty or staff member (such as the Dean of Students) who best represents the university but might not Tweet under the schools "main" handle (which I know some schools use as a recruiting tool).