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Meredith Fineman

Meredith Fineman

Posted: March 10, 2011 09:38 AM

USC's Kappa Sigma: Women Are Just 'Targets'


An email written by a brother of the Kappa Sigma fraternity at USC has been making national headlines with his instructions on how to be a "Cocksman," telling his fraternity to "take notes" about how to have sex with girls. He decrees:

"Note: I will refer to females as "targets". They aren't actual people like us men. Consequently, giving them a certain name or distinction is pointless." (You can read the email here. )

The language is sexist, racist, gross, foul, offensive, and degrading.

What scares me most is not the sex-for-ranking stuff, but rather how violent the language is. The document is a literal "battle plan," encouraging treating women in a violent and derogatory manner. By referring to women as "targets," it's almost as if they're animals -- being hunted and treated in a predatory nature.

The fraternity is apologizing like crazy, but let's be real: This sort of stuff happens all the time. I'm aware of fraternity listservs in college that regularly circulated pictures of past weekend's hookups for guys to rate, or lists of the hottest freshman girls. A friend once forwarded me such a post, and it was horrifying, but also deeply fascinating. These fraternity listservs are seen as the ultimate secret, and completely anti-female. Is this what happens among all frat guys? There's an element of morbid curiosity too -- it's a peek into a male psyche, although I'd hope not a common one.

I remember an instance of someone telling me that FFJD was on a fraternity listserv, I sat there wondering (and dreading) some of the things that would probably be written. For some reason, among frat brothers, sharing and swapping stories, sexual encounters, advice, and divulging very personal information about women in the community is not only commonplace, but encouraged.

Apparently in college we love to organize everything, even our sex lives. But this is something that probably shouldn't be on anyone's to-do list. Or any list really. As I wrote about before, we are obsessed with rating things -- the email lays out a very detailed number scale on which to rate women. I've accidentally witnessed my own rating (by two boys when I lived in South America who didn't realize I was American) and sure, girls have done it to guys.

Since when, between the Duke F*ck List, and this stuff, did sex in college mean a sport? Tactics? Strategy? By making sex into a game, it removes all romance, intimacy, and love.

This sex for sport/win is not something, sadly, just associated with college -- read Maureen Dowd's piece on the D.C.-Area high school that had the senior boys ranking freshman girls, with a point system.

Fraternity and sorority culture is a great bonding tool -- it fosters campus life, engages groups of students in new and different ways. I've written before about my love of my sorority. I also recognize the danger of a group mentality. It's examples like this that bring out the worst in the Greek system.

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12:40 AM on 04/07/2011
This just seems a little over the top. I think the email was NOT written by a man.
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JClark2o6
11:18 PM on 03/31/2011
This frat is filled with Future GoPers.
11:52 PM on 03/15/2011
It's actually pretty funny how clear it is from reading it that this guy isn't as much of a Casanova as he believes himself to be. It reads like it was written by a middle schooler.
10:40 AM on 03/17/2011
Absolutely noticed that. Also if you notice it reeks more of hatred/anger towards women than belies ANY knowledge of women or what to do to get to have sex with them. Seriously, "When utilizing the loop power of 4 Lokos, be careful. A target on one 4 Loko is putting the odds in your favor of getting some pie." ???

But these are college guys...I am convinced this is a prank by someone who idolizes Tucker Max.
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ExJxS
No longer responding to professional liars.
03:33 PM on 03/15/2011
Sorry to have to break this to everyone, but this is the default state of an adolescent male’s mind. There’s some very weird double-think going on there that, honestly, never really goes away. It consists of conflicting and overlapping ideas about women and people. Actually, not just women – why exclude the gays and bis.
The breakdown goes something like this: Objects of sexual desire (OSD) are things, not real people. People can be OSDs. Individually, OSDs are usually people. In groups even OSDs that have attained personhood, are things.
This is not abnormal and shouldn’t illicit feelings of horror. What happens is, boys grow up. They develop empathy and if they become aware of how they classify people, they attempt to objectively look past their classifications. If they don’t, we refer to them as having arrested development.
I assume something similar happens with women.
10:54 AM on 03/17/2011
Where were you educated and who by? Everyone knows, not just those who've read on freudian theory or even taken a Psych 101 class, but EVERYONE- knows that this type of narcissistic objectification or as you call ir 'OSD' (??? whatever the hell that is?) stops occurring in early childhood. Anything past that is a result of severely dysfunctional parenting, abuse, neglect etc., and a symptom of a pathology. Sure, men 'objectify' women as sexual objects- to an extent, through fantasy, *sometimes*. But, the organized and willing social creation of a 'game' such as this and the thought processes that created it, are hideous and sick.

"What happens is, boys grow up."

WHICH DIDN't HAPPEN HERE. Ugh. *shudders* You are aware, these are NOT boys but college students aren't you?

I am utterly horrified by this comment and how anyone can conflate adolescent selfishness with this conscious level of objectification and desire for revenge.
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ExJxS
No longer responding to professional liars.
12:38 PM on 03/17/2011
This may take a few posts but I’m going to try to explain myself. Clearly, you had a strong reaction to what I wrote and I think that’s because you may have misunderstood a few things.
First – OSD was simply and abbreviation for Object of Sexual Desire. I didn’t want to just limit the discussion to men who objectify women. Based on that definition, I would hope you would rethink your assertion that people stop objectifying other people at early childhood.
Second – the part of the brain responsible for higher cognitive function (particularly extrapolation of long-term consequences) doesn’t fully develop until around the age of 25. So in that regard, college age males might still be thought of as boys.

None of that is meant as an endorsement of the activities of the students who were the subject of this article. I was merely trying to say that it was the toxic result of group-fed antisocial behavior that on a smaller, individual level, is pretty normal. As a society we have a habit of identifying behavior which is antisocial and then rather than accept that it something normal that we need to overcome, we pretend it’s unnatural and only exists in deviants.
Now I’m going to go read the article you posted below. It looks like a good read.
10:55 AM on 03/17/2011
"Objectification or dehumanization has long been recognized as a precursor to violence and even genocide (Staub, 1989) in an intergroup context."

http://pwq.sagepub.com/content/34/4/538.full
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BassguyGG
Former Moderate driven Left by eight years of Bush
10:20 AM on 03/15/2011
This is not the least bit surprising. This is who they are.
01:46 PM on 03/14/2011
It is wrong to label women (or anyone) as targets, but I don't think it's fair to group these students in with those who physically and emotionally hurt women for real. These students were goofing off and making crude jokes amongst themselves, which is a common behavior for people of all age groups and both genders.

Making a comment about a woman's body to one of your buddies is not anywhere near the same thing as physically harming that woman or making her feel unsafe. More of a distinction needs to be made between the two behaviors, because they're not anywhere near the same thing.
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VA Jill
I'm not perfect and neither are you
10:55 AM on 03/14/2011
And still another indication that fraternities are a refuge for the immature.
11:02 AM on 03/13/2011
People suck.
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lisakaz2
Da ministero dell'interno di Snark.
06:21 PM on 03/11/2011
I'm not really surprised by any of the stuff revealed. I have long held that, historically, the personhood or individuality of women was non-existent or suspect. Indeed, this email and the GOPee project against women have much in common here. They think women are tools, incubators even, certainly sub-human. That gives them the right to deny women choices or autonomy. You could say both are products of their self-doubt. They need to aggrandize themselves at women's expense, or feel superior to convince themselves they're worthwhile. Either way, it shows how weak they truly are. I feel sorry for women involved with these boy-men.
11:01 AM on 03/17/2011
I think the default understanding is that there are no women involved with these boy-men. Hence the misogyny.

"I have long held that, historical­ly, the personhood or individual­ity of women was non-existe­nt or suspect."

Bull. Some men are threatened by it, and others want to deny it in lieue of their own ease and narcissistic pleasure.
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lisakaz2
Da ministero dell'interno di Snark.
05:26 PM on 03/17/2011
Bull? Well, enough has been shown that denies these things to women. Take the Greek oikos system where women were the charges of their fathers until married and then were the charges of their husbands. They were not citizens except to convey citizenship on sons. Take the honor killings -- the logic behind them. Mussolini brought back the Roman patria to justify those. A male head of household had absolute rights of life and death and no charges would be brought if he took the life of a woman in his household. Why do you think women couldn't vote until the 20th century?
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darquelourd
You Get What You Play For
04:28 PM on 03/11/2011
Well, I guess it is up to you guys to reform yourselves since you are private entities (frats and soroities). To me your system seems an extension of the economic and social exploitation endemic to the country club lifestyle. In other words, not having been a Greek or wealthy I don't really have much sympathy for a system I already suspected to be morally and intellectuall bankrupt.
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GlassMask
Comedian/Curmudgeon
03:17 PM on 03/11/2011
For the rich and privileged, college is a place to go to be told you're smart, drink, party, and pretend you care if the football team wins. Actual students there to learn enjoy it less but get more education. Then the former become captains of industry and politics, and the latter get to shake their heads and wonder why...
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slowuncle
Ella Megalast Burls Forever
03:07 PM on 03/11/2011
tomorrow's-Republican-leadership-in-training
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Andrea Doria
GOP - Destroying the Middle Class since 1980
02:15 PM on 03/11/2011
The United States seems to have a "frat-house/knuckle dragging" view of sexuality to begin with. Men are only as worthy as how much is in their wallet and woman are only as worthy as how attractive they are. It doesn't get much shallower.
11:03 AM on 03/17/2011
Probably only a reflection of how shallow we are as a country to begin with.
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Michael Morrison
Proud Dad, Engineer, Aspring Geophysicist
01:52 PM on 03/11/2011
This isn't just a guy thing. Remember Karen Owen's F*ck list (mentioned in the article).

From an early age, youth are taught to view other people as little more than a means to get what they want: sex, fame, money, prestige, political power.

Perhaps it wouldn't be a bad idea to teach the Golden Rule in grade school.
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Rory Canfield
Rwy'n ysbaddu fy cath, nawr mae'n ryddfrydol
12:43 PM on 03/14/2011
Remember the Playboys commentary about the list of republican women he would like to "Hate F***". He certainly didn't come out as being a GOP'r, but maybe he belonged to a frat at some point.
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Michael Morrison
Proud Dad, Engineer, Aspring Geophysicist
01:41 PM on 03/11/2011
I attended USC in the early 1980's, and I never understood the rationale for the "Greek System."

Every week or so, there was some sort of scandal: Hazing run amok, organized cheating, and outright bullying of students who weren't associated with the Greeks.

My daughter graduated from USC a few years ago, and has informed me that the "Greeks" are still out of control at USC.