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Micah Sifry

Micah Sifry

Posted: January 17, 2007 01:30 PM

14 Million Online Politics Activists, Says Pew


The Pew Internet & American Life Project is releasing another of its ongoing reports tracking Americans' use of the internet today (and someone leaked me an advance copy), and this report contains some really important news:

* More than 60 million people (31% of all Americans online) say they were online during the 2006 campaign to get information about candidates and/or exchange views via email. They call this growing group "campaign internet users." This group trends young (duh); wealthy; well-educated; and somewhat more white than of color (33% of white Americans vs 23% of blacks and Hispanics).

* People with broadband connections at home (now 45% of the overall adult population, compared to 3% in 2000) are far more likely to use the net for political news. In particular, people under 36 are twice as likely to cite the net as their main source of political news, compared to newspapers.

* By far the most interesting discovery from their survey: 23% of campaign internet users has either posted their own political commentary to the web via a blog, site or newsgroup (8%); forwarded or posted someone else's commentary (13%); created political audio or video (1%); forwarded someone else's audio or video (8%). "That translates into about 14 million people who were using the 'read-write Web' to contribute to political discussion and activity," the study's authors Lee Rainie and John Horrigan write.

More details here.