By now you've likely heard the good news that Ben & Jerry's is taking the words "All Natural" off of labels of 48 varieties of ice creams that have non-natural ingredients.
It was back in 2002 that we first noticed the factory-made ingredients in Ben & Jerry's purportedly All Natural ice cream. In a complaint to the Food and Drug Administration, we pointed out that hydrogenated oils, corn syrup, and alkalized cocoa powder are clearly not natural. Neither the FDA nor Ben & Jerry's gave the matter much more consideration. The FDA blandly replied that policing "natural" claims wasn't among its other, unspecified enforcement priorities. And Ben & Jerry's kept on passing off ingredients like anhydrous dextrose and maltodextrin as gifts from nature.
It's worth noting that those ingredients, even if not natural, are safe in the amounts they are used. (That's even true for partially hydrogenated oil, only a tiny bit of which is in Chunky Monkey.) On the other hand, plenty of "all natural" things are not safe for consumption. Salmonella is perfectly natural though you wouldn't want it in ice cream. The real health problem with Ben & Jerry's ice cream is the (natural) cream, which is high in saturated fat and promotes heart disease. Eat too much ice cream and other foods that are high in saturated fat year after year and you could have a heart attack--quite naturally.
The real fuss over "all natural" isn't about nutrition, or food safety, it's about money. It's one of the catch phrases that food marketers love because it allows products thusly labeled to sell better or fetch a slightly higher price. And that's why this was a particular problem for Ben & Jerry's. It's a company that loves wearing its hippie halo. Consumers likely have higher expectations of the claims on Ben & Jerry's labels than they would for, say, Breyer's labels. (Even though both are owned by the giant Unilever corporation.)
So last July, when I was strolling down a supermarket aisle and saw "All Natural" Ben & Jerry's ice creams, brimming with artificial ingredients, I decided to see if we could prevail on the company to change its practice. Perhaps because it was wary of bad publicity, or wary of new interest in enforcing the law at FDA and the Federal Trade Commission, the company agreed to drop the natural claims from all of Ben & Jerry's products--even ones that truly are natural.
I'm glad that Unilever made the right call, but labeling disputes like this one shouldn't have to be fought on a company-by-company basis, like a game of Whac-a-Mole. The FDA should devise a reasonable definition for which ingredients can and which can't be called "natural" and make all companies play by those rules. It won't make your Phish Food or Cherry Garcia any worse or better for you, but it would make the supermarket a more honest place.
Follow Michael F. Jacobson on Twitter: www.twitter.com/CSPI
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DR. BRONNER'S MAGIC ALL-ONE HEMP ROSE PURE-CASTILE (BAR) SOAP MADE WITH ORGANIC OILS
http://www.cosmeticsdatabase.com/product/176368/Dr._Bronner%27s_Magic_All-One_Hemp_ROSE_PURE-CASTILE_%28Bar%29_SOAP_MADE_WITH_ORGANIC_OILS/
By the way http://www.stoplabelinglies.com is a great site to
It's about time the government step in and control all the green-washing that's been happening for the past twenty years. It's shameful. Meanwhile, companies like The Body Shop and Ben & Jerry's have been laughing all the way to their respective banks. Moreover, if Ben & Jerry's does not use hormone, (GMO) and anti-biotic free milk, then they're nothing but shameless exploiters. It's one thing to add all the extras and call it natural, it's another for their milk not to be as clean as possible.
It is just like when people refer to ingredients as "chemicals." Oh, you mean that milk is not made from chemicals? I always forget that milk is composed of faerie dust and rainbows...
http://www.disinfo.com/2010/08/is-your-favorite-ice-cream-made-with-monsantos-artificial-hormones/
See: The Truth About Saturated Fats
http://www.health-report.co.uk/saturated_fats_health_benefits.htm
Our squabble with Ben & Jerry's was over deceptive labeling. Their high-fat products (along with other companies' similar ice creams) remain a problem because of the saturated fat.
Oh, yeah, it turns out that hydrogenated oils were not some healthier alternative. But that damage is done, right? I mean it is not like people actually consumed them because of the rantings of ignoramuses in the '80s. No one consumed any of those "innocent" oils because some fans of pseudoscience and misinformation said that they were magically better...
I do agree that when you sell ice cream for over $4 a pint, you should be using real vanilla bean, real chocolate, and real sugar.
Thank you for all of the great work you are doing Michael.
Because people like Mikey here believe that moral choices should be legislated by the government and that rights do not matter when it comes to those moral issues?
How is that amazing unless it is followed by "-ly arrogant"?
People are not healthy in their eating habits. That is their decision. It is no one else's place to make sure that people do not take on risk.
If it was just about misinformation and deception then maybe they would be amazing. But it is not about that. It is about a desire to be moral authority. If that is the goal, then Mikey would be better off starting a church.