THE BLOG
12/10/2012 05:28 pm ET | Updated Feb 09, 2013

Video: Watch Guy Kawasaki Go APE on Publishing

What happens when you are fortunate enough to have a book published, but when you get a 500 unit ebook order, your publisher cannot fulfill the order? Seems plausible that it could happen to a no-name author or a self-published author, but not Guy Kawasaki...

But that's exactly what happend and that experience led him to a head-scratching moment where he found himself quoting his late, great friend Steve Jobs... "There has to be a better way." That way is what he and co-author Shawn Welch call "artisanal publishing," and they've condensed that knowledge into a new book, APE: Author, Publisher, Entrepreneur - How to Publish Your Book.

"It used to mean something when you had a book published by one of the big six publishers in New York, but not anymore," Kawasaki said. "Self-publishing does not mean 'vanity publishing' anymore, and technology has made the process more democratizing."

Kawasaki and Welch began studying every aspect of self-publishing and what a perspective author needs to successfully execute in order to write, publish, and entrepreneurially market a book. He suggests that the author has to become what he refers to as an APE: author, publisher, and entrepreneur and that the author must not attempt each role serially, but concurrently in order to have a successful launch.

In this informative interview, you'll also hear why Kawasaki, who wrote The Macintosh Way, decided to forgo using Apple's iBooks Author and opted for Kindle Direct Publishing via Amazon.com.