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Michael Taft

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The Psychology Behind Occupy Wall Street

Posted: 10/27/11 01:58 PM ET

It seems right now as if everyone has an opinion on the Occupy Wall Street (OWS) movement, which has gone nationwide in America and spread to many cities worldwide. OWS has incited praise, rage, donations, police crackdowns, hilarity and kickstarted a new round of American political conversation. There have been many attempts in the media to understand the motivations behind the movement, and most of them, like this New York Times article, center on the perceived "anger" of the demonstrators. But what is the driving force behind OWS?

Changing Demographics & Circumstances

As you have undoubtedly heard, America is undergoing a massive demographic redistribution of wealth. The middle class seems to be shrinking for the first time in many decades. American industry and the prosperity that came with it had built a large and robust middle class by the end of World War II, a condition testifying to the reality of the American Dream. This, combined with the social entitlements of the Roosevelt era such as Social Security, ensured that the majority of Americans lived comfortable lives. By the 1960s, then, the expectations of average Americans had drastically expanded. Most people expected their children go to college, own homes and have a much better quality of life than they themselves had had. As credit became increasingly more available to the public in the 1970s, 80s, and 90s, many Americans thought that it could help push them to upper-middle-class status even more quickly. Everyone seemed to get wealthier, at least until the bottom fell out of the credit bubble, and we all realized that we had been playing at prosperity.

Endowment Effect

And this is where the psychology gets interesting. In 1980, American economist Richard Thaler theorized that people value something more when they own it than when they do not. We think our stuff is worth more simply because it is ours. In Thaler's classic experiment, researchers randomly divided participants into buyers and sellers. Sellers were given a coffee mug, and buyers were asked how much they would be willing to pay for the mug. The highest price offered was $2.87. The sellers, however, asked $7.12 for the mug. The mere ownership of the mug had magically doubled its perceived value to the owner. Thaler proposed that this difference was due to loss aversion: the fact that humans strongly prefer to avoid losing something they already have to acquiring something new. Just watch any episode of "Hoarders."

The endowment effect means is that it is much easier to not give somebody something in the first place than to take it away from them later. People find it relatively easy to accept the status quo, but after their lives have gotten much better, its upsetting to have those gains scaled back or taken away.

Exit Dreams, Pursued by a Bear

We are now in the third year of the largest economic downturn since the Great Depression. In September of this year, unemployment was at 9.1 percent, down a bit from its high of 10.1 percent in October of 2009. Last week the "misery index" -- a combination of unemployment and inflation scores -- hit its highest level in 28 years. People who want work cannot find it, many are living with their parents and unemployment benefits are getting slashed. This is not what we have been lead to expect for the past 50 years. The Millennials (just to take the most recent example) were raised with a tremendous sense of entitlement, equal parts MTV Cribs and participation trophies, and expected that upon graduation the world would present to them their very own oyster. Getting rich without much effort, a la Zuckerberg, was the aspiration: an embodiment of Millennial optimism.

And then there came the global economic meltdown, the country on course for bankruptcy and a loss of jobs. People lost the homes they had bought during the boom, people lost the jobs (such as construction) that had increased their standard of living, and the Millennials lost the golden future they had been promised. College grads living in their parents' basements, groaning under the weight of unpayable school loans have become the norm.

Regardless of your personal views on the OWS movement -- which you may see as populated by anything from "heroes" to "demonic loons" -- or the validity of its political basis, it is easy to understand the source of the emotion underlying the movement. These are people who are not enjoying the lives they were told they were going to have. It doesn't matter that those dreams were an illusion based on easy credit, the real estate bubble and student loans, only that they seemed real. The deep hardwired parts of our brains don't know the difference; we just hate to lose something we feel we have already gained.

 
 
 
It seems right now as if everyone has an opinion on the Occupy Wall Street (OWS) movement, which has gone nationwide in America and spread to many cities worldwide. OWS has incited praise, rage, ...
It seems right now as if everyone has an opinion on the Occupy Wall Street (OWS) movement, which has gone nationwide in America and spread to many cities worldwide. OWS has incited praise, rage, ...
 
 
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03:32 PM on 11/04/2011
Silly article. OWS is the embodiment of an ideology that protests a widening gap between rich and poor. This article makes it sound like the current economic climate and distribution of wealth in the US is a forgone conclusion. It's not. Executive salaries are not like gravity. The taxation structure is not a law of physics. These are elements of our culture are choices. They can be changed.
12:40 PM on 12/15/2011
You're absolutely correct. They can be changed. However, the current climate is what it is, and the past cannot be changed.
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Social Construct
Go left, young man.
03:32 AM on 10/30/2011
At best, a juvenile essay on pop psychology and human behavior on an individualistic level. The author should expand by delving into the 'why' questions of how "easy credit" came into existence. I don't recall of ever hearing a great cry from the middle class calling out for easy credit.
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KGP
04:54 PM on 10/31/2011
Yeah after reading the article I wondered where the psychology was.
12:14 AM on 10/28/2011
"Everyone seemed to get wealthier, at least until the bottom fell out of the credit bubble, and we all realized that we had been playing at prosperity."

That's not what happened.

"These are people who are not enjoying the lives they were told they were going to have."

So... it's not about an awakening, then? The invisible hand of the market was, and is, simply miss-understood?

Or is that enough were dumbed down, sufficiently... so as to not see the writing on the wall; the "Tea Party" had no idea how many times people such as themselves have been trotted out, nurtured without care, used for ends not their own and then subsequently disposed of, for instance.
08:34 PM on 10/27/2011
occupy K street

every article on this health page needs to mention one more thing : meditation ;meditation for consciousness, meditation for motivation to live healthier habits; transcendental meditation (TM) for perfect health , problem-free prevention orientated living

and opportunity

about OWS we need to make it easier for peopel to move around th eworld rather than for stuff to move around th eworld stuff which means imbalance

i would bring 1 000 000poor [ not wealthy] people from India to canada we have enough space but need intensive us eof it by people rather than big business waste also 1 000 000 poor chinese 1 000 000 poor africans and 100 000 poor germans 100 000 poor english 100 000 poor french....to Canada

USA needs to do the opposite send 1 000 000 young people overseas maybe the BRIC countries
04:42 PM on 10/27/2011
Too much willingness to blame the victims of fraud in this psychology.

But otherwise a good post.
Of the things taken away, retirement security and funds and health care deserve mentioning.
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logansteele1
You can't have it both ways.
07:33 PM on 10/27/2011
There really wasn't fraud. For the most part, what was done was done legally. By all parties. But we do see what we want to see. We see the house we live in, the car we drive, the degree we are getting, but not the cost. And we aren't seeing the value. We just want to get "there", where ever that "there" may be.

OWS and it's generations that expected better have the skills to work themselves out of this, but they need to work. And perhaps not be reimbursed what they believed they would be. But if they roll up their sleeves and put some sweat equity into their lives, they may not only learn a long and hard lesson about expectations, but one about not believing everything you hear.
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4eva
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01:14 PM on 10/27/2011
Perhaps there was an expectation bubble.
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RubyMontana
When did money become a four-letter-word?
01:27 PM on 10/27/2011
Perhaps there was. And that was an illusion, too, LOL!
12:32 PM on 12/15/2011
Exactly.
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Sister Bluebird
01:09 PM on 10/27/2011
Not enjoying the lives we told we were going to have?

How about, not enjoying our lives because we are owned by our employers and constantly screwed by our government!

You make it sound like some kind of passive thing that we were waiting for.

What a crock!
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RubyMontana
When did money become a four-letter-word?
01:26 PM on 10/27/2011
We all are and always have been owned by our work and used by government. That's what grown ups do. And they do it well.
The life that you see on MTV and the future (you are special!) that mom and dad promised do not exist. The only future you have is the one you make yourself. That usually requires some work and you usually start from the bottom up.
Now there are those who buy a winning lottery ticket, have a rich uncle hidden away somewhere or "marry up" but for most of us, that is far from reality.
Stop whining about what you want life to be and start living it. You maybe pleasantly surprised by what you can do. Without mommy and daddy.
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janet41652
No rose colored glasses for me
07:00 PM on 12/04/2011
Your post is the most intelligent one I've read.
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10:18 PM on 12/04/2011
Good post RubyMontana.
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logansteele1
You can't have it both ways.
07:34 PM on 10/27/2011
You aren't being screwed over. You are growing up.
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Derni
12:45 PM on 10/27/2011
The banks get the money..they don't pass it down the pipeline..in order to be elected to public office you have to have $$$ or get the support of those with $$$$. The courts have made many decisions that favor industry-business-corporations-Wall St over the 98%, The 98% knows their vote is useless since lobbyists and the large PLUTOCRACY actually run the Government. It is a myth that the 98% have a real voice in the running of this country. The laws that were passed to save us from banks and Wall St abuses are mediocre at best.. Congress has a 9% approval rating..9%!!! and people ask what's wrong?? what can I do?? Get off your dupa and march
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Peter007
02:07 PM on 10/27/2011
If Congress has a 6% approval rating, why do people continue to re-elect their own congressman ?
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jrk747
I am therefore I think!
02:29 PM on 10/27/2011
It is because as soon as they get elected they stop listening to the voters and become members of the PCC (Politicians/Corporations Club). Election is just like a hurdle they have to go thru. We are fools because we listen to their lies. For change to occur we would have to clean up the whole Congress and House; sweep it all up and bury as deep as possible. New heads starting fresh. The corporations would still be waiting for them with their brief cases full of money but....You know what? I do not know the remedy for greed. I guess the only way to cure is to eliminate capitalism and money altogether!
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logansteele1
You can't have it both ways.
07:36 PM on 10/27/2011
Get off your dupa and run for office, support a candidate. Marching will help you stay thin and perhaps keep your bones strong but it will not change things.
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dsws
No owning ideas. Limit only commercial use.
12:37 PM on 10/27/2011
"Sellers were given a coffee mug, and buyers were asked how much they would be willing to pay for the mug. "

I don't know what the mug is worth. Suppose I take an unbiased guess, and act on it as though I knew. If I guess low as a seller, I'll sell the mug for less than it's worth. If I guess high as a buyer, I'll buy the mug for more than it's worth. If I guess high as a seller or low as a buyer, I lose nothing and can just try again later. Either way, the rational response is to offer to buy or sell only at a price I'm confident is advantageous: maybe get a windfall but probably wind up waiting for better information.

If I were manufacturing the mugs, I might offer the first few at an introductory-special price I expected would find a buyer, and take a loss to find what price the market will bear.

"People find it relatively easy to accept the status quo, but after their lives have gotten much better, its upsetting to have those gains scaled back or taken away."

Information again. If the best anyone like me has ever done is $X, that provides some evidence that $X is pretty close to optimal use of my abilities. If people like me have been making much more, and now our incomes are suddenly cut back to $X, it suggests that someone's skimming off the rest.
Wendy420
Live Free
01:57 PM on 10/27/2011
What any good is worth is the price agreed upon by both buyer and seller. Mutual benefit....value for value.
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dsws
No owning ideas. Limit only commercial use.
04:46 PM on 10/27/2011
No, prices are real. They're amounts of goods that can in principle be described in terms of the possibilities of production and the preferences of consumers -- not some arbitrary, meaningless amount of money.

What a good is worth at a particular time in a particular market is the equilibrium price: the price at which quantity supplied equals quantity demanded. What a good is worth as an input to production is its marginal product: how much additional stuff can be made with it. What a good is worth as a consumer good is its marginal rate of substitution: how much other stuff is just enough to make the next consumer indifferent between the other stuff and one more unit of the consumer good. What a good costs in a given use is its opportunity cost: the value of its next-best use.

Individual buyers or sellers can make mistakes, selling things for less than they're worth or buying things for more than they're worth.
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logansteele1
You can't have it both ways.
07:38 PM on 10/27/2011
Or that it simply no longer exists for anyone to receive.
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dsws
No owning ideas. Limit only commercial use.
12:53 PM on 10/28/2011
That's a possibility too. The decline in wages doesn't imply, only suggests, that someone's skimming the difference.
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dsws
No owning ideas. Limit only commercial use.
12:32 PM on 10/27/2011
"and we all realized that we had been playing at prosperity"

Those houses were dollhouses? Those college educations never happened, and people were actually toiling in sweatshops while the schools' records listed them as students?

An individual can live beyond their means, by borrowing from others. A whole economy cannot: everything that's consumed has already been produced, not borrowed. The total amount of debt is always zero, in that every debt is both a liability for the person who owes it and an equal-and-opposite asset for the person it's owed to.

When the financial system suddenly crashes, and millions of people suddenly lose their jobs, it doesn't mean that the stuff they were producing and consuming before was somehow imaginary.
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4eva
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01:12 PM on 10/27/2011
"When the financial system suddenly crashes, and millions of people suddenly lose their jobs, it doesn't mean that the stuff they were producing and consuming before was somehow imaginary."

___ No, it means the relative VALUE of the stuff they were producing and consuming was imaginary. Value does not remain constant (never has, never will). That includes the value of commodities and labor.

We had a VALUE bubble. The value bubble burst because bubbles are not infinitely sustainalbe. They always burst at some point.

We had an economic system that at its core was unsustainable.
And so, it wasn't sustained.
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dsws
No owning ideas. Limit only commercial use.
04:49 PM on 10/27/2011
Even if the value of my parents' house was imaginary, even if it wasn't worth anything real for me to grow up in a comfortable well-designed house, that still doesn't do anything to explain why they could afford a house more easily than I could.
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logansteele1
You can't have it both ways.
07:39 PM on 10/27/2011
Thank you. At least someone understands.
12:31 PM on 10/27/2011
Think about the way many 21-22 year olds just out of college are seeing the world. First, many have staggering amounts of student loan debt and probably credit card debt. Most jobs out there are paying about $30K a year. Moreover, most of these jobs have no promotional opportunity. So five years from now, its still going to be $30K a year.

So there is no moving out on your own, buying a home and starting a family. Forget about saving for retirement, saving for your children, or one day being able to take nice vacations.

Too many young people are looking into a black abyss.

At the same time, they constantly read about Wall Street barrons making salaries and bonuses in the tens of millions. And what do these people do to deserve so much compensation, they come up with stuff like credit default swaps, collateralized debt obligations, teaser rate mortgages, etc.

And we wonder why they are pissed.
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Sister Bluebird
01:14 PM on 10/27/2011
Its not just 21-22 yr olds. Imagine being a vet and going back to school with a fixed amount and not being able to afford anything. Barely afford your books, no gasoline for driving.

Imagine being a nontraditional student and having to decide that you cannot go back, because you are unwilling to put a second mortgage on your house while you raise your children.

The panacea of college is a lie. This country does everything it can to track us out of that chance to go to school and then price it out of our grasp when we grow up and go to work for a living. And then tell us that you can never have success without that diploma.

That doesn't even address the predatory lending in our housing sector, or the credit card sector.

This whole thing is about wealth extraction of the blue collar and middle class. Well party's over--we are sick of it.

If you are willing to work an honest job, and pay your taxes and uphold the law, then you should be able to make a decent life for yourself. with or without a college degree. And seeing that someone is poor is no excuse to rob them of what little they have and then humiliate them for being robbed.
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TggerJen
Protect at snowleopard.org
01:45 PM on 10/27/2011
Well-stated indeed! Faved by a fan!!!
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RubyMontana
When did money become a four-letter-word?
01:21 PM on 10/27/2011
No one owes you a future. That was the point of the article. Your future was an illusion fostered by mom and dad. Debt doesn't appear under your pillow like money from the tooth fairy. You borrow and then don't pay. Did you not add up the cost of the loan with interest? Did it not seem out of reach at some point? There are people in their 30s right now that I know who are doing all you say you can't. They are saving, they are having children, they go on vacation and they have a home.
You don't want that.You want the home of the CEO. The salary of the actress or sports figure. You want a cute child in Armani and a designer stroller. No Disney for you. A summer home in the Hamptons, maybe?
You are living by another person's yardstick just as you lived by the one mom and dad told you would, with absolutely nothing to back it up. Now you are alone with the debt you agreed to take on and the world won't play along.
You WILL grow up. It will just take you more time.
Wendy420
Live Free
02:03 PM on 10/27/2011
Or if you are like some of us, you anticipated finishing your degree, but got cut-off with 18 credit hours to go and are now stuck making $23k if you're lucky.

I now owe $80k in student loans. Maybe after my kids finish college, I will be able to save some money and finish my degree.
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12:13 PM on 10/27/2011
I would agree with this, and also say that it could be applied to the political aspect that is stirred in with the economic aspect of the protest. We consider effective representation of American interests to be our national birthright, and when we see our representatives only effectively (and I mean what actually gets done or addressed) representing the interests of those donors with huge purses - so often corporate entities - we see that as a fundamental right that we have and seem to be losing.
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aintitgrand
12:04 PM on 10/27/2011
This essay misses the most important point. People were misled and manipulated by the banks, many ultimately lost everything. Our taxes didn't go to these folks though- they went back to the banks. There are no jobs to start all over with. The bankers are unapologetic and thriving. This was a decision of our elected government.
Think maybe anger factors into this?
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RubyMontana
When did money become a four-letter-word?
01:35 PM on 10/27/2011
You cannot be manipulated or misled unless you refuse to look at what is going on.
There are contracts and regulations. Read the contracts. Know the regulations.
You have rights and you always did. But somewhere along the line, someone decided it was too much work to take the responsibility themselves. So, they believe the spin that business, politics and entertainment puts on EVERYTHING.
The bankers did nothing illegal. They followed the loose regulations of government for YEARS and still are (Hello Dodd/Frank). That you are not aware shows your own ignorance and belief in the very illusion alluded to in the article. Life is NOT a bowl of cherries for anyone. And it will not get better by blaming the "other guy" whoever that guy is at the moment.
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somewhatodd
micro-bio undetectable to the naked eye
11:54 AM on 10/27/2011
" The Millennials (just to take the most recent example) were raised with a tremendous sense of entitlement, equal parts MTV Cribs and participation trophies, and expected that upon graduation the world would present to them their very own oyster. "

with all due respect mr. taft, that view can only arise from ignorance, personal prejudice, and generalizations warranted only by the rhetorical needs of your argument.
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RubyMontana
When did money become a four-letter-word?
12:51 PM on 10/27/2011
Or not.
There's a term out there. "Helicopter mom". That's a parent who "swoops in and takes care of their little one. But the little one isn't so little. We live in an era where when an adult child gets fired, mom calls the boss to complain. The very fact that you jump to yell at the author says much to the fact that you didn't consider what was said. You simply proclaim him wrong. Mommy would be proud.
There are no guarantees. There are no "rights". You make yourself what you are, even in bad times. And that is what is missing today both in the park and out. Personal responsibility.
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somewhatodd
micro-bio undetectable to the naked eye
01:28 PM on 10/27/2011
i should hope someday you will practice what you preach and take personal responsibility for your own sweeping and self-serving generalizations, as well as your resentments toward and envy of others.

these personal issues are your responsibility. they are caused by no one else.
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Sister Bluebird
01:18 PM on 10/27/2011
I was raised with a good work ethic and belief in American Core Values.

I am very disappointed and angry, because my work ethic is not valued, only the theoretical ability I might have to lie, cheat or steal for someone else's profit, or the ability I have to take it on the chin while they rob me blind at the bank. And Core Values? Well they are clearly the opposite of what I was taught. See statement on work ethic.

Me expecting others to honor the social contract between citizens isn't a toxic sense of entitlement. Quit trying to equate that with the desire for some stupid piece of electronic gadgetry or new shoes.

Because that's a lie.
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Arion
10:20 AM on 10/27/2011
I think this is a valid analysis on a general level, though as an occupier my first motivation is simply fear of Wall Street due to its capacity to wreak havoc - as evidenced in our current recession. As currently constituted we have granted Wall Street the right to shoot craps with the homes, the savings and the jobs of all of us. This must stop
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RubyMontana
When did money become a four-letter-word?
01:00 PM on 10/27/2011
Your fear comes from ignorance. Stop "occupying" a park and start to learn economics. As we speak, the Dow Jones is up almost 300 points. Do you know why? It has nothing to do with you. A concept you might find insulting. Hint: It has to do with Europe, but that's another thread.

The youth flooded the ballots in 2008 to "out" the old man. Be careful what you ask for. Politics is politics. And politicians regulate Wall St, the demon you love to hate. Dodd/Frank is the latest of those regulations and they both are (were, Dodd went to Hollywood to rate motion pictures) Democrats who had this president's blessing. But you might not know the details of all that and how the CEO bonuses were ADDED to those regulations at midnight while you were partying, maybe?
Sit in the park if you must and stab a popular enemy. The rich. But at least know what you are stabbing, first. Then and only then will you be taken seriously. As for now, you are scene as having a collective temper tantrum eerily like the behavior described in the article above.
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unitron
My email notifications are in Spanish now...
02:39 PM on 10/27/2011
"And politician­s regulate Wall St..."

More like the other way 'round, and that's a big part of the problem.
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Sister Bluebird
01:19 PM on 10/27/2011
My disgust is with their tentacles in every aspect of our government, negating checks and balances with their presence as a shadow government and shadow security force.