Should Google Worry?

Google is under media attack.

Rupert Murdoch is the most outspoken anti-Googlist, but his fulminations are now followed by a new book, Googled: The End of the World As We Know It, by the New Yorker's media writer, Ken Auletta--the closest thing the media world has to a court biographer--which collects the further fulminations of, seemingly, all other top media executives.

David Carr, the New York Times's media writer, who has made himself the paper's ex-officio PR representative, today blames the fall of the media industry on Google's ability to undercut the traditional media's price for ads.

Does it matter to Google--nearly as invulnerable, on the basis of its market share, as a company can get--this sour grapes and calumny on the part of its competitors?

Curiously, it might.

Not in the long run, of course. In the long run, this is the story of pitiless industrial transformation in which Google itself will face the competition of even more pitiless search engines and digital information processors and purveyors. But in the short run, Google is probably beginning to feel it's got a public relations problem on its hands.

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