Tiger Woods Is Innocent

Tiger Woods Is Innocent
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It is good for the media business that Tiger Woods has, apparently, never read a tabloid newspaper or watched a tabloid show. Nobody may have ever been so unsavvy as Tiger.

The Tiger image--uncomplicated, unspoiled, unworldly, utterly game-focused, which is now seemingly being debunked by events and by the tabloids--may actually be a true one. He really is not part of this world. He's a naΓ―f. A deer in the headlights. A dope. A dope frantically trying to hide his own guilt.

He's the perfect tabloid catch.

The real tabloid story occurs in the time between exposure and when the subject gets his response strategy in place. That is, all the tension in the storyline derives from how long it takes the celebrity to get his PR line down. That's the reality-television aspect of all this: In the midst of great stress and panic, can you get your PR operation to work? (We're fascinated to see the hapless celebrity run around like a chicken without its head.)

It's compelling stuff.

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