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Michael Wolff Headshot

Who Will Save Glenn Beck?

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Should I be worried about Glenn Beck?

In my long experience, when advertisers boycott media it's media that's too out there in a too-permissive liberal-lefty sort of way. I can't actually remember in the history of modern media a boycott of something because it's too conservative.

But that's what's happening to Beck. Nice-guy-oriented consumer brands are ganging up and pulling their ads from his show. In the beginning this seemed like some savvy brand manager's publicity stunt, but it's spreading and becoming something like a determined international campaign. Waitrose, the fancy supermarket chain in the UK, just declared itself Beck-free (Beck appears on the Murdoch-controlled Sky TV in the UK).

This is happening in spite of the one thing that usually protects even dubious media--big ratings. The public (or the conservative public) likes Beck, but Mercedes-Benz, Capital One, HSBC, Wal-Mart, Procter & Gamble, GMAC Financial Services, Best Buy, CVS, and Travelocity, in addition to Waitrose, don't care. They've dropped him--and they've done it with great fanfare. Dumping Beck earns you good press (good liberal press anyway).

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