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Michele Willens

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Face It: Our Demo Doesn't Matter

Posted: 05/16/2012 9:08 am

So, in one day I heard that Harry's Law -- a show I enjoyed for its wit and intelligence as much as the fact that its lead character was a 63-year-old woman -- was being canceled, and I gave Girls on HBO one more chance. I say "ugh" to both.

Understand, Harry's Law did not have bad ratings, and was certainly higher on those lists than many other shows on NBC's schedule. But it didn't have the right kind of ratings; network executives said the show attracted a "very old" audience that advertisers do not like, according to the L.A. Times. I know I am beating a dead horse here. It is hardly a new television truism that the desired demo is the pre-40 set which, supposedly, is more likely to be influenced by products and open to change.

To which I say, find me one Baby Boomer who isn't richer than his or her kids (okay, Mrs. Zuckerberg excepted) that doesn't still crave change and hope and isn't receptive to any product that makes one look or feel younger. Alas, it is obviously a losing argument, despite the fact that we are 70 million strong, hanging around a long time and probably the last generation to actually watch TV shows on TV.

Kathy Bates, as Harry, was surrounded by younger, more beautiful and certainly slimmer co-stars on the NBC legal series. But she was its heart and a complex woman at that. Did I like it just because, as a television exec once said to me, I "skew old"? (To which I, of course, replied, "skew you.") I never once sat there cheering Bates simply for being older and well, normal, but for being thoroughly entertaining and fighting the good fights. Maybe CBS will put her on the hugely successful 60 Minuteswhere she would immediately be its youngest contributor.

Now, I am well aware that Girls is not a show for my demographic. But my daughter is a contemporary 24-year-old Brooklyn resident and she too has no idea who those people are. None of that should matter as long as the material is clever and original and has relatable -- if not likable -- characters. Let me say here that I loved creator Lena Dunham's movie Tiny Furniture and was hoping for the same full-bodied sensibility on the small screen. I am convinced critics over-raved just to prove they were hip enough to see past the awfulness to the -- well, awfulness.

I find it ironic that Kathy Bates is punished for being fat and old, while Dunham is excused, even heralded, for being fat and young. Age aside, I too cheer screen women who ooze authenticity. But do I need to see them naked and degraded every week? The show is being compared to Sex And The City but -- while that one often felt as if it were written by gay men who thought they knew how women talked -- it was at least funny and sharp and had clearly defined characters.

The females on Girls may be unappealing, but at least they are far superior to the males. Actor Adam Driver should be given an Emmy for pure bravery and for possibly giving us the least-endearing character in the history of television. The actresses too, if nothing else, should be applauded for their courage in embodying low self-esteem and portraying a variety of ugly sexual positions.The show has been dubbed Nepotism because the stars have famous parents, but in fairness, it is difficult to tell if there is talent or charisma behind the humiliation.

I am trying so hard here not to fall into prudish inclinations or our parents' "they don't make 'em like they used to" laments. But I ask you, is it funny, impactful and even realistic to use the F word in every sentence? Were Seinfeld or Friends not far smarter series without ever using one? Or even Curb Your Enthusiasm, which, like Girls, is on the edgy HBO but manages to save the profanity for when it means something? Cable is a godsend, but it shouldn't be an excuse for lazy writing and sexual one-upmanship. (I'll challenge your Entourage with my Californication. Okay and I'll raise you one Magic City).

Hey, no one is being forced to watch anything and I appreciate the choices, the freedom and I am happy to have the extra 30 minutes free on Sunday nights. But I wish I had the 60 that Harry's Law used to give me on the same night. But as the networks and advertisers remind us, what I think doesn't really matter.

 
FOLLOW FIFTY
So, in one day I heard that Harry's Law -- a show I enjoyed for its wit and intelligence as much as the fact that its lead character was a 63-year-old woman -- was being canceled, and I gave Girls on ...
So, in one day I heard that Harry's Law -- a show I enjoyed for its wit and intelligence as much as the fact that its lead character was a 63-year-old woman -- was being canceled, and I gave Girls on ...
 
 
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02:07 PM on 05/25/2012
As a 20 something male I find Girls repulsive. If this show is supposed to be a reflection of the 20 something female (confused, lacking self-esteem, void of direction, ignorant and altogether a weak human being) then I must say I'm glad to be single. Thankfully I haven't come across (or maybe I instinctively chose not to associate with) such "women."
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02:05 PM on 05/19/2012
Kathy Bates is a great actor. "Harry's Law" has a great ensemble cast. The stories focused on truth, common sense & the law. I hope someone in TV land with brain brings this show back.
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OtayPanky
You're welcome
03:43 PM on 05/18/2012
Kids these days are no damn good!!!
01:53 AM on 05/18/2012
USA Network needs to pick up harrys law as a lead in to their program Suits.
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hjo4
Don't make your problems mine
12:32 AM on 05/18/2012
The second season is what killed Harry's Law, it changed from the excellent diverse show it was when it first aired to the homogenized cookie cutter law show on the air currently on every station. I don't believe has any show done such a complete flip in tee vee's history.I cheer that Harry Law was cancelled,that was the best thing to happen for Kathy Bates.
02:39 PM on 05/17/2012
I say:

Let them cater the younger demo. As the younger demo leaves the comfort of their living room couches to isolate themselves in the comfort of their bedrooms, with their iPhones, iPads, Playstations, Gameboxes, Xcubes, DVRs and laptop computers connected to various internet streaming sources, advertisers will see catastrophic drops in their sales revenue and will, hence, spend less dollars on future television advertising, forcing the networks to reevaluate their programming strategies.

I'll just bide my time, watching movies and television via streaming devices, until that day of reckoning arrives . . . and it will be too late.
01:30 PM on 05/17/2012
I really liked Harry's Law and looked forward to it every week. Good story lines and good actors made it far better than the junk TV Execs choose.
12:52 PM on 05/17/2012
Who do the newworks thing buy all the electronic crap for the kids? Kids don't have the money they have to ask the parents for those things. Do they think we just go out and buy them without knowing what we're buying? Sure target the younger people on the stupid reality shows they like to watch and give those with the deep pockets some quality shows to watch - not crap. Harry's Law was a show I looked forward to every week, good writing and good acting makes for a good show!
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dmoongo
Tempus Edax Rerum
12:47 PM on 05/17/2012
As a card-carrying member of the "Old Farts" club, I would watch the junk they give us to watch IF:
1. They would cast actors who enunciate properly, and have an intelligible speaking voice.
2. They would lower the volume of background music, explosions and car crashes to a level that allows one to hear the characters speaking.

My hearing isn't what it used to be, but I get tired of having to use closed captioning in order to know what is being said.
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kimmiesm
The Truth Will Prevail.....
01:29 PM on 05/17/2012
I've noticed that in a lot of the movies I get on dvd, I keep having to turn the volume up higher and higher and they still sound like they're mumbling, like the music and the other events around them are drowning them out. But I was thinking maybe it's just my hearing that's getting worse as I age.
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12:44 PM on 05/17/2012
Harry's Law and Awake are two of the few shows I watched weekly and looked forward to watching. Now both of these great shows have been cancelled. So now I will just watch NCIS and CSI and the rest of the time reading or watching cable and movies if I can find a good one....screw the 'Networks'.
And yes, I'll remember the advertisers on those two shows...
12:40 PM on 05/17/2012
harrys law is so liberal it was unwatchable. Thank God it is being cancelled.
02:28 PM on 05/17/2012
golfsnake201 How republican of you
02:57 PM on 05/17/2012
Thank you.
12:18 PM on 05/17/2012
I no longer have TV reception. I would rather read a good book. Also there are very few movies being made that are worth watching. The thing is, us "older" folks have the money to spend. When I was young and raising a family, I could not afford a lot of "things".
12:16 PM on 05/17/2012
I have to sasy that I have way more disposable income now (I'm over 50), than I ever had in my 20's, 30's or even 40's. I don't understand why advertisers don't realize that those of us in this demographic probably have our homes paid for, no college tuitions (as our children are now grown), and are just looking for something new and exciting on which we can spend some of our dollars. I know I certainly buy more clothes, go on more vacations, spend more on makeup, perfume, etc. now, than I ever did, when I was young. Advertisers, wake up!
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ohiopositive
I flunked micro-bio
12:06 PM on 05/17/2012
The demographic most stations ignore is the demographic of people with brains in their heads. Too much "reality" TV, not enough new ideas.
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rockymtnleather
The right is consistently wrong.
12:56 PM on 05/17/2012
Hear hear!!! If television programs aren't dumbed down for the masses, they usually get cancelled. Heaven forbid anyone have to use the grey matter in their head while watching a television program. Thus, there are programs like the kardashians polluting the airwaves.
11:52 AM on 05/17/2012
You can have good television and movies without profanity. In fact, better.