Excitedly, yesterday evening, I rushed home and turned on the tube at five minutes past seven. A tad late for the start, I quickly settled in for the 2012 Golden Globes. Feeling extremely confident, I patiently watched to see if the great fresh wave of New York Designers, who are proudly made here, would dominate the red carpet. Names that have been loud in the press, for the past few months, including, Bibhu Mohapatra, Christian Cota and Prabal Gurung. As I turned my attention back and forth between the tele and twitter, I listened intently to hear their names.
1.5 hours later, I was underwhelmed to see that most celebrities went for brand names and popular choices versus exciting and new, emerging talent. Now more than ever, it is imperative for the stars to start thinking outside of the box... As I always say, style comes first, but with our economy and environment in the state it is, people need to start thinking about social responsibility paralleled with fashion.
Celebrities are continuing to drive sales as forceful as ever. Who better to get behind this idea than Hollywood? As disappointed as I am, I was happy to see Michelle Williams in Jason Wu and Claire Danes in J.Mendel... Both designers are made here in NY. J.Mendel proudly mentions his New York Atelier on his website, Jason Wu does not. I know Jason in fact does some of his production in New York, because we were both part of the Made in Midtown study conducted by Design Trust and the CFDA.
Perhaps there were a few other NY designers that were worn and happened to be produced here, but because of the fact that many designers are not promoting this, we just don't know. So I leave you with this... Designers and celebrities stand proud if you believe in the importance of domestic manufacturing! Designers start promoting if you are domestically made and celebrities start backing these designers.
Follow Michelle Vale on Twitter: www.twitter.com/MichelleValeInc