05/26/2010 06:34 pm ET | Updated May 25, 2011

Buy Love Here


Comedian Russel Brand would like to encourage us to shop less. He's hosting a swap and barter event tomorrow at the Beverly Center.

Buy Love Here is a pop up exchange shop, where for one day, money will have no currency. The idea is to raise debate about the scale of consumer culture and to promote the re-use of products in a surplus society. It is a social experiment to examine shopping habits whilst providing an opportunity for Russell to speak directly with the public and gauge opinion. The day will be filmed as part of an ongoing documentary Russell is currently filming about the pursuit of happiness.

So bring your unwanted items to trade and leave with something more useful. The shop will be pre-stocked with stuff from Russell, his celebrity buddies, and sponsor companies getting rid of out of season items.