Articles about climate change should find a receptive and growing audience in August 2012. Surrounded by heat waves and droughts, it is harder than ever to deny that something ominous is happening. NASA climate scientist James Hansen summarized his team's latest paper in the Washington Post. The paper concludes that human-induced climate change, and not natural variability, is the cause of the extreme heat waves and greater weather variability after 1980.
Bill McKibben's recent article in Rolling Stone describes a "New Math" that consists of more fossil fuels in the ground and on the balance sheets of the oil and coal companies than the atmosphere can safely absorb. That excess supply needs to stay in the ground and not be mined or burned for the climate to have a chance. This puts the fossil fuel companies and the Earth's ecosystems on a collision course, unless an apartheid-style divestment campaign by institutions, universities, and pension funds can cause those companies to recalibrate their business plans to live within the means of the global atmospheric carbon sink.
Any communications specialist will tell you that what is said and what is heard can be two different things. Hansen's and McKibben's papers are being received by six different categories of Americans, according to "Global Warming's Six Americas," a study by the Yale Project on Climate Change Communication and the George Mason University Center for Climate Change Communication. These categories are:
- Alarmed (about climate change; this is the "climate activist" category)
Direct experience with heat waves and drought may be moving some Cautious and Disengaged people into the Concerned category. These individuals may benefit from a few tips for dealing with their new worries about climate change:
- Build Community -- it helps. If your existing community watches Fox News, or listens to Rush Limbaugh, then your new concern about climate change will cause some cognitive dissonance. That's OK, you'll be facing cognitive dissonance quite a bit at first, like every time you switch on a light or drive your car. Joining a community that recognizes the paradoxes that climate change brings to modern Americans can help during those first troubling weeks, months, and years.
A caveat to this tip is to be careful about going overboard. You don't want to burnout, or become a person no one else wants to hang out with. For example, No Impact Man is known for making his wife go without toilet paper for a year. It is more important to get a carbon price (see #6 below), than to deprive your loved ones of simple necessities.