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Napoleon Perdis

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Going Gaga for Lady Gaga: Makeup Lessons of a Pop Diva

Posted: 12/17/2009 5:19 pm

Love her or loathe her, Lady Gaga is impossible to ignore. And not just for the outré outfits that have made her one of the most talked-about individuals of the year. It's her beauty choices that are causing eyebrows to raise, with makeup mavens riveted by her every look. The blogging universe is in a lather over Gaga's lipstick choices, her nail colors and how she might appear sans makeup. No wonder MAC has enlisted her, along with Cindy Lauper, as the face of Viva Glam for spring 2010, or that so many acolytes are duplicating her edgy looks on YouTube. Not since David Bowie in the 70s, Boy George in the 80s or Kylie Minogue and Madonna in the 90s has a pop entity flaunted their war paint with such exuberance, eccentricity and theatrical verve. At 23, Gaga is the poster girl for letting your freak flag fly--at full mast.

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Gaga meets Queen Elizabeth II on December 7th


The singer's penchant for extreme glamour--enormous lace masks, graphic face art like thunderbolts and sculptural headpieces--has positioned her as a nonpareil style arbiter. It's easy to imagine that her influence may well trickle down to cosmetic counters: One of my best-selling eye colors of late is Techno Glitter, an eye-catching, Gaga-like silver loose dust. While the tabloids are having a field day with Lady Gaga imitators, accusing everyone from Rihanna to Taylor Swift of stealing her unconventional approach to dressing, the rest of us could learn a thing or two from the mercurial performer. If you ask me, there are lessons to be cribbed from her chameleonic approach to maquillage, and tips you can use even if you're not gracing the red carpet at the VMAS. Most notable is the unmitigated zeal with which the star embraces the color palette. It's an idea many women could use to jolt themselves out of their neutral comfort zones.

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Brighten Up: There's a reason the world "beige" has become synonymous with "bland." Sure, in some situations, neutral colors are necessary, but sometimes they're just plain blah. Learn from Lady Gaga and approach vivid hues with less anxiety and more abandon. The singer embraces everything from fluorescent pink on the eyes to deep purple on the lips. Personally, I've always been an exponent of bold shades if only because they boost the spirit. Wear subtle hints or washes of color, and build up to more vibrant expressions when you're more confident. Embrace color and you'll feel, and look, a whole lot brighter.

Break the Rules: If there's one thing Lady Gaga has a talent for it's flouting convention. All too often in beauty, we get inundated by "rules," like the antiquated idea of only pairing strong eyes with subtle lips. Why not emphasize both the lids and the lips? In the video for "Bad Romance," in one of the many looks on display, Lady G rocks an intense plum lip and dark, smoky eyes layered with shadow, liner and lashings of mascara. I counsel three coats with my super-inky Long Black Mascara--she probably layers on a few more. Either way this bewitching look could easily be adapted for a night out.

Pay Lip Service: Most women have one favorite lipstick, be it a versatile sheer red or a neutral dark pink they've worn for decades. While it's helpful to have a go-to shade, beware of getting caught in a lipstick rut. There are so many different textures, hues and even shapes we can use on the lips. Naturally, the lady in question rocks them all: From gothic black to vampy red, from a Kewpie doll-style Cupid's bow to a creamy white pout that's reminiscent of an intergalactic heroine from 1950s sci-fi movies.

Enlist the Experts: In interviews the pop star often cites her so-called "Haus of Gaga," a flock of stylists, designers, hair and makeup artists and other collaborators. While you may not have the budget (or the patience!) for such an elaborate retinue, take Gaga's lead and learn that it's wise to call in the specialists for a big event. Consult with a professional makeup artist, or even an expert at a beauty counter, to ensure your look wows. At Ulta, the beauty retailer, I counsel the associates to be armed with tips on head-turning flourishes any woman can execute; a dramatic liquid liner perhaps or an age-defying aerosol foundation.

Lash Out: Lady Gaga isn't shy when it comes to working falsies--lashes, that is--from intense black versions so thick they could be crow feathers to avant-garde Japanese iterations fashioned from exotic fabric. While many women go faux for their wedding day, most are too intimidated to use them on a regular basis. Trust me--they're not as scary as they seem. False strip lashes are relatively simple to apply, and while individual ones are a little more intricate, they are worth the extra effort. Take the time to learn how to apply and use them and you'll always receive flattery for your fluttery efforts. Hold the Latisse.

A Little Role Play: One of Lady Gaga's strengths is her ability to keep changing up her look. Whenever I do presentations for young women, I always encourage them to road-test different guises by creating digital "look books" to share with friends. But you don't need to be a blossoming teen queen to do so. Create new "roles" for yourself and experiment on a rainy Sunday afternoon--that way, when it's Friday night and you crave a fresh look for an event, it's a no brainer. In the words of Lady Gaga, ooh la la.

 

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08:08 AM on 12/22/2009
Haven't these outfits appeared already in the '60s Batman TV show?
02:36 PM on 12/20/2009
Frankly, I think it's kinda refreshing, in the age of identical big-fake-lips, big-fake-boobs, big-fake-butt, long-hair-extensions, identical makeup jobs, etc. My theory on the uniformity of how women are supposed to look right now is that we're in sort of a 2000s version of the '50s--Men Must Look Like Men and Women Must Look Like Women in only the most stereotypical ways--no room to experiment.
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10:46 PM on 12/19/2009
Express your individuality by buying products to help you ape celebrities! Let "your freak flag fly," but don't stop to consider that a flag is a uniform symbol of conformity. You too can be unique! Just copy someone else.

In 2010, a woman who wants to make a striking individual statement of personal style should ignore the fabulous Lady Gaga (we only need one) and take inspiration from, oh... Mary Shelly, Pavlova, or Oscar Wilde.
06:31 AM on 12/20/2009
Or Patti Smith.
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BebeLush
The Tao of Pooh
10:33 AM on 12/22/2009
Or Christiana Aguilera.
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kyeshinka
04:58 PM on 12/18/2009
While I find the lyrics of "Pokerface" a tad risque (maybe they're not to someone younger than 32), you have to admit it's a pretty catchy song, and I find her flashiness as genuine and heartfelt and not just a desperate attempt to get media attention. She is far more talented than any other female artist I've seen in quite a while.
02:53 PM on 12/18/2009
I'm a little fed up with people writing Lady Gaga off as untalented. Clearly they know nothing about her. She's intelligent, creative, funny, writes her own music, has a great voice and puts on a fabulous show. The world needs more of her kind of decadence and a little less of what the reality show whores shill.
03:57 PM on 12/18/2009
L: I agree with you. I just love, love, love Lady Gaga. She's so impressive and only 23. What will she be like at 40, 50? Super talent.
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skatscan
03:14 AM on 12/20/2009
I only wish she would show some of the talent she allegedly has, I have yet to see it.
08:48 AM on 12/20/2009
S: Well, keep wishing and try harder..Keep an open mind and I think her talent will be there for you. Please let me know your outcome.
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02:05 PM on 12/18/2009
Lady Gaga is one talented gal. She's a creative entertainer and the girl can sing .
11:50 AM on 12/18/2009
Ahhh, Napoleon Perdis, you are the Lady Gaga of makeup (in the best way possible).
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Niasia
Tryin to make it in the Nation's Capital
11:33 AM on 12/18/2009
Lady G is very talented. I love her. I bet half of the people speaking of her non talents don't know anything about her.
11:16 AM on 12/18/2009
So she sings OK, but not spectacularly, and she dresses weird. Mediocre musical talent, excellent fashion talent. So 1980s! What relevance does she have for the 21st century, with global warming, economic collapse, etc.? Decadence is not the answer! Lady Caca is a bore. Give me something new.
11:41 AM on 12/18/2009
Psst. Your ignorance is showing.

Before you label somebody a mediocre-talent, you should look at more than just what is being pumped through the radio. This woman writes her own songs and can do an amazing a capella number with just herself and her piano.
GraceNotes
We live for books.
02:45 PM on 12/18/2009
A capella means a voice completely unaccompanied by instrument. The piano is an instrument. That being said, any singer who can sing without an Autotune (sp?) is a talented singer.
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skatscan
03:15 AM on 12/20/2009
Writing her own songs when they're 80's knockoffs is not an example of talent.
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uniquelyme
01:40 PM on 12/18/2009
I disagree that "Decadence is not the answer."

First, everything will not always be so low and depressing. The only thing you can count on in life is change. Things will not stay the same forever, life ebbs and flows. Little by little things are beginning to look up.

Also, when people are down they need to be entertained! I think that people in general when they're sad or depressed want to watch or listen to something that will make them forget their troubles for a little while. Not everyone wants to live their life with one foot in the grave. If you want to do that, that's fine; her theatric and flamboyant style will not appeal to everyone. Go pull out your old records from the 60's & 70's, or even the 90's grunge era. We'll have fun over here.

And if you think her talent is mediocre then you're simply too busy looking at her costumes and not listening with your ears. She has a spectacular voice that rivals Christina Aguilera IMO, and she's an incredible musician on the piano.
09:32 AM on 12/18/2009
This post needs more pictures !
09:29 AM on 12/18/2009
"USED TO BE YOU ACTUALLY NEEDED TALENT IN VOICE OR INSTRUMENTS OR ACTING. NOW, ALL YOU NEED IS TO LOOK AND SOUND OUTRAGEOUS AND YOU ARE A STAR."
11:32 AM on 12/18/2009
Are you kidding? This woman has more talent than your entire family's history. She actually WRITES songs and sounds just as amazing when it's just her sitting at a piano (look up the myriad evidence on YouTube) as she does in an effects-laden, mastered song.

And FYI - don't use quotes around something that you're trying to emphasize. Your crazy ALL-CAPS will suffice at getting your message across.
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uniquelyme
01:48 PM on 12/18/2009
Agreed. Lemondade is too busy looking at her costumes to listen with his ears. She's very theatric; that's just her style, and I think she's pretty much been like that most of her life. She's said in interviews that even in high school and college she was considered rather weird. She's incredible on the piano though, and I don't think she even gets enough credit for her singing. IMO she's got the best voice I've heard since Christina Aguilera.
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skatscan
03:16 AM on 12/20/2009
Her voice is bland and like Taylor Swift we're supposed to be impressed that she writes her own mediocre cliche ridden songs.
11:32 PM on 12/17/2009
Very interesting and then some!
09:31 PM on 12/17/2009
Few today would know that It started with Peter Gabriel. Check out his early costumes.

Gaga is freakin awesome!
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skatscan
03:17 AM on 12/20/2009
That's like saying it started with Led Zeppelin and then say Kingdom Come was awesome.
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tlgeiger62
A woman of substance.
09:08 PM on 12/17/2009
I would LOVE an instructional video on how to apply simple false eyelashes. I have never successfully applied eyelashes and would like to learn how.
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03:19 PM on 12/19/2009
Go to http://www.wikihow.com and type
apply false eyelashes

in the search box. You'll find info there.
07:58 PM on 12/17/2009
This is one smart women.
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skatscan
03:18 AM on 12/20/2009
That I can agree with.