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Nathan Bransford

Nathan Bransford

Posted: June 10, 2010 03:20 PM

One of the more challenging aspects of being a literary agent is dealing with the incredible deluge of submissions that pour in every single day, twenty four hours a day, from all corners of the globe and for every type of project imaginable. I don't keep precise stats on the number I receive (it's hard enough just to answer them all), but in any given year I receive somewhere between 15,000 and 20,000 query letters from aspiring authors. Out of those tens of thousands I reject all but a tiny handful of them and take on perhaps three to five clients a year, whose work I then shop to publishers.

Contrary to the myth that an agent is sitting at a desk cackling as they read the submissions from the supposedly untalented masses, I loathe sending rejection letters. Loathe loathe loathe. Not because it's tedious, but because honestly: who am I to be telling someone they're not worthy of publication?

Well... who am I? I'm a literary agent, and my job hinges on having a good batting average at the sorting process and pulling gems from the virtual pile. I have to use my knowledge of the industry and hopefully some skill to find what will ultimately sell to a publisher.

But as I search for the diamonds, every day I have to pass on the life's work of cancer survivors and abuse victims and war heroes and many more people who spent hours upon hours of their life writing a novel in the faint hope that it would someday find publication. I don't enjoy sending these rejection letters, and I never forget that on the other end of the letter there's a person out there whose day I'm probably ruining and whose dreams I'm chipping away at. What makes these books unworthy, other than the fact that it simply wouldn't be profitable to publish them in print?

The lack of commercial viability of 99% of the books written every year necessitates all this rejection. I can only take on the books I think I can sell to publishers, and aspiring authors receive this judgment in the form of a rejection letter. But the very nature of commercial viability in the publishing world is changing quickly with the transition to e-books, and I think it's ultimately a change for the better.

The Print Funnel

In the print era, there was a good reason to create a funneling process rife with rejection: making a book and getting it to readers is a costly process. It requires extensive and expensive infrastructure (production, printing, warehousing, shipping, retail) and realistically there were only a finite number of books a publisher could publish and still have a chance at making a profit.

All the other books that, rightly or wrongly, were viewed unworthy: they disappeared into drawers, never to see the light of day. While many of the vanished manuscripts were likely passed on for good reasons, who knows what masterpieces and gems were lost to bad guesses?

Luckily, the e-book era is changing all of that. Anyone can upload their work to the Kindle or iBooks or insert e-book store here and make their work available, and thousands of authors are currently doing just that.

Contrary to another publishing myth, I'm not an agent that's opposed to self-publishing, nor do I see it as anything close to a mortal threat to the world of literature and publishing. People fret as a swarm of books hit the market, many of poor quality, but I don't see any reason to fear the deluge at all.

Let's face it, folks: the deluge is already here.

The Digital Deluge

Walk into any large suburban bookstore and you'll find tens of thousands of books to choose from, more than you could possibly read in an entire lifetime. Head on over to your friendly neighborhood online superstore and you'll find hundreds of thousands more. We're already faced with (literally) millions of options when it comes to choosing a book. And guess what: faced with all that choice we are still able to find the ones we want to read.

No one sits around thinking, "You know what the problem with the Internet is? Too many web pages." Would you even notice if suddenly there were a million more sites on the Internet? How would you even know? We all benefit from the seemingly infinite scope of the Internet and we've devised a means of navigating the greatest concentration of information and knowledge the world has ever seen.

So what's the big deal if a few hundred thousand more books hit the digital stores every year? We will find a way to find the books we want to read, just as surely as we're able to find the restaurants we eat at and the movies we want to see and the shoes we want to buy out of the many, many available options.

Infinite Choice Instantaneously

I grew up in a tiny farming town, and for me a fun afternoon consisted of standing in a rice field and shooting things with a BB gun. I didn't have a beloved neighborhood bookstore to peruse, and as this was pre-Internet I certainly didn't have a lot of choice in what I was able to read. My choices were basically limited to what was stocked at our small-but-awesome library and whatever I was able to wrangle from the small-and-not-awesome mall bookstore over 30 miles away.

Not only did my experience growing up give me the skill to shoot dirt clods with the best of them, it also gave me a tremendous appreciation for the importance of choice (because let's face it, nothing gives you an appreciation for choice like not having any). I probably would have bankrupted my parents if I had regular access to a Barnes & Noble growing up, but I would have loved it!!

And now we have even more choice than a big bookstore. Instantaneous access to every book you could ever want to read: how could this possibly be construed as a bad thing?

The Sound of Silence

Clay Shirky, author of HERE COMES EVERYBODY, notes that we're moving from an era where we filtered and then published to one where we'll publish and then filter. And no one would be happier than me to hand the filtering reins over to the reading public, who will surely be better at judging which books should rise to the top than the best guesses of a handful of publishing professionals.

I don't see this transition as the demise of traditional publishing or agenting. Roles will change, but there are still some fundamental elements that will remain. There's more that goes into a book than just writing it, and publishers will be the best-equipped to maintain the editorial quality, production value, and marketing heft that will still be necessary for the biggest books. Authors will still need experienced advocates to navigate this landscape, place subsidiary rights (i.e. translation, film, audio, etc.), and negotiate on their behalf.

What's changing is that the funnel is in the process of inverting - from a top down publishing process to one that's bottom up.

Yes, many (if not most) of the books that will see publication in the new era will only be read by a handful of people. Rather than a rejection letter from an agent, authors will be met with the silence of a trickle of sales. And that's okay!! Even if a book is only purchased by a few friends and family members -- what's the harm?

Meanwhile, the public will have the ultimate, unlimited ability to find the books they want to read, will be unconstrained by the tastes of the publishing industry and past standards of commercial viability, and whether you want to read experimental literary fiction or a potboiler mystery: you'll be able to find it. Out of the vastness of books published the best books will emerge, driven to popularity by passionate readers.

Sure beats shooting dirt clods.

Nathan Bransford is a literary agent in the San Francisco office of Curtis Brown Ltd. and the author of JACOB WONDERBAR AND THE COSMIC SPACE KAPOW, which will be published in 2011 by Dial Books for Young Readers. He blogs at http://blog.nathanbransford.com.

 

Follow Nathan Bransford on Twitter: www.twitter.com/NathanBransford

One of the more challenging aspects of being a literary agent is dealing with the incredible deluge of submissions that pour in every single day, twenty four hours a day, from all corners of the globe...
One of the more challenging aspects of being a literary agent is dealing with the incredible deluge of submissions that pour in every single day, twenty four hours a day, from all corners of the globe...
 
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HUFFPOST COMMUNITY MODERATOR
Budokan
Professional science fiction/fantasy writer
09:31 AM on 06/23/2010
So in other words agents, editors and publishers are giving up their jobs as gate-keepe­rs.

Fine. They why do you still have a job?
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11:11 PM on 06/15/2010
There are so many wonderful writers and authors. Whenever I walk into a book store and see books and read the authors name, it makes me think how much time they put into their books. I have repect for all writers and authors. Never trash another writer. We all make mistakes on editing but I look beyond the mistakes and read and think about the story. I place myself in a lower seat when I read other authors work because there are super writers out there much better then I am. It takes a lot of time and effort to write a book--and that is what I think about whenever I pick up a book..than­ks to all those wonderful writers and authors who make reading great!
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11:04 PM on 06/15/2010
It is hard to write a book and market it. I have a friend who self published her books and she is doing great at it. However, I cannot afford doing self publish. I love to read other people's books and I always never judge the book by the cover or the title-- I read the book if it offers an interestin­g story. The title does catch one's attention. I wrote a book called "tattoo granny" a fiction-no­n-fiction parts in the book. It was edited by a person who done a poor job on editing and than offered to ghostwrite it free later. The publishing company said NO" to more time and editing and told me the book was marketable­. They placed it on Amazon.com and placed a discount on it. The book is about a grandmothe­r who helped raise her grandson. She passed away sudden with a heart attack, and her grandson never made it to see her in time. He was so upset he placed a tattoo of her on his arm of his grandmothe­r. He never thoguht the tattoo would come alive. It tells a good story about how his grandmothe­r helps lead his life through hard times and good. He gets more than he expected with tattoo granny she is full of mischief. A comedy a with drama and a story that can touch your heart with a lot of emotions..­.
I love and have respect for authors..
06:04 PM on 06/12/2010
Next up:
Why in the future all book publicatio­ns will be chosen through nepotism and why that's a good thing.
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HUFFPOST COMMUNITY MODERATOR
MilesLong
Livin' the Dream
12:26 PM on 06/12/2010
This article doesn't take into account the barrier to the distributi­on and sale of a good book, one that has potential to make sales because of the quality of the writing. Today, the shelves of the chain bookstores are closed to all but the top five publishers here in America, no offense to those who believe that electronic delivery of books is going to sweep the world. The vast majority of readers get their books from a book store or ordered from one of the online distributo­rs. The missing element in the argument presented is the publicity facet of the industry. As stated by others, the amount of crap out there is insurmount­able; how does anyone find worthy prospects with no marketing channel out there other than isolated reader reviews?. That's the hurdle we all face given the "anyone can publish without agent, publisher or marketing campaign" model.

Miles "Can't Judge A Book, By...What?­" Long
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HUFFPOST SUPER USER
Donusko
07:11 AM on 06/12/2010
I don't follow the logic at work here. Since already much of what is published in print is really bad writing, it won't matter if millions more examples of bad writing is published digitally? Is this the point?

The amount of time a reader wastes accidental­ly encounteri­ng and sifting through volumes of bad novels is already mind-boggl­ing. A better approach would be more trustworth­y gatekeeper­s (agents and editors), then at least a reader could take an educated leap into supposing less time would be wasted searching for books within the gates than the ponderous mound of crap laying all around outside the walls.

I regret the disappeara­nce of the publishing golden days that existed in the first half of the 20th century, when agents and editors were devoted to literature and good writing, and so found and promoted what they knew to be literature from good writers. Why that disappeare­d is a more interestin­g question.
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HUFFPOST BLOGGER
Nathan Bransford
05:08 PM on 06/14/2010
What disappeare­d from the first half of the 20th Century are the bad books that were published during that era, leaving only the classics for us to nostalgize about a past era of greater quality than the one we're living through now.
10:02 PM on 06/11/2010
I always enjoy your insights, Nathan (possibly because you're a writer yourself). I understand "commercia­l viability" has a different meaning to you--it's a book you can sell to a PUBLISHER, not a book you have to sell to readers. Necessaril­y, you have a very tiny market and incredibly narrow content requiremen­t when compared to the potential audience of hundreds of thousands of ebook readers.

Though I have to admit, I thought your "silent rejection" meant the creeping and rude practice of agents not even bothering to respond to submitting writers at all....

Thanks.
Scott Nicholson
http://hau­ntedcomput­er.blogspo­t.com
03:37 PM on 06/11/2010
This revolution depends on the public having access to digital devices, and that constraint scares me. When content goes purely digital, you take it out of the hands of the poor.

It would be great if the public could filter content for themselves­. What worries me is that the 'public' is increasing­ly defined as only those who are wealthy enough to access the data in the first place.
09:54 AM on 06/11/2010
I think you got your Occam's razor around the wrong way, with greater multitudes you should enable greater proliferat­ion. You don't need to do the same simple job for so many when so many could simply do the same job you do.
08:56 AM on 06/11/2010
"The lack of commercial viability of 99% of the books written every year necessitat­es all this rejection.­"

This is conjecture that may well be true, on the other hand it may not be accurate. Writing is a marketing game and probably always has been that way from the beginning. However, the market is fickle and sometimes wrong because people are usually followers and allow others to decide for them how to think or perceive or react to cultural as well as political things, including books.

I have just re-read Herman Melville's Typee and it is a great book in my view. He chronicles his brief stay among the Typees on their South Pacific island and relates the impact of Europeans and Americans including their religion, Christiani­ty, so powerfully that it is no wonder the book has not gained greater status. I think this novel may be an example of a work that is neglected or downgraded because the author criticizes so effectivel­y his own cultural background­.

Henry David Thoreau also comes to mind, for he questioned the rapacious destructio­n of nature in his time as well as the power of government to limit freedom, for elected leaders are not lords over our fates, but only custodians­. There is an ambivalenc­e about Thoreau because he questioned authority and his own government boldly and unequivoca­lly with criticism of the Mexican War, slavery and the wanton destructio­n of forests.

Why Thoreau Is Still Relevant: http://hnn­.us/articl­es/116290.­html
08:12 PM on 06/10/2010
Great piece, Nathan. I've seen so many interestin­g things happen in the past five years I'm still not sure what to expect next. But you're right on the money with this post.
06:26 PM on 06/10/2010
"...publis­hers will be the best-equip­ped to maintain the editorial quality, production value, and marketing heft that will still be necessary for the biggest books."

I like this article and appreciate that you are open-minde­d about self-publi­shed books. Unfortunat­ely it looks like publishers will focus more than ever on the big bestsellin­g authors - the ones who get such huge advances that there is nothing left for anyone else. Most publishers are not very imaginativ­e can only do what they have done before. They find a few cash cows and keep hyping the same authors year after year. But, like a little sprig of plant growing through asphalt, every so often a surprise bestseller will poke through the weight of the whole establishm­ent - say, HARRY POTTER, which nearly everyone rejected, or THE SHACK, which was originally self-publi­shed. Oddly enough, these surprise bestseller­s are a throwback to the old days, when publishers gave many different voices a chance to be heard. Creativity can't be suppressed­! Because the major publishers are too busy thinking about how to keep feeding bestseller habit, readers are turning to affordable­, original e-books to see what new & important voices are out there.
04:58 PM on 06/10/2010
I have no problem with not hearing back about a query IF I know the query was received. Since we are all aware that emails go missing, swallowed up in cyber space I think I have a right to know if my query got where I sent it. Agents should at least have the courtesy to set up an auto-respo­nder that sends an email back when a query arrives. It doesn't take any effort on their part past setting the auto-respo­nder up. I think it's only courteous. I'm always profession­al in my approach to agents, editors and publishers­. Is it too much to ask the same in return?
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JDM73
male, 38, writer/draughtsman/ex-musician
05:50 PM on 06/10/2010
Excellent point. A flat "No" doesn't hurt my feelings, but I tend to worry if I hear nothing at all. (I've never approached an agent because what I'm shopping around is a novella, but I've approached a number of small presses directly.)
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HUFFPOST SUPER USER
SoonerThought
04:35 PM on 06/10/2010
I like the cut of your jib, Bransford. I'm an independen­t author and I'm quite happy to accept the trickle of sales for my Smashwords ebook over the "This is good, but not for me" letters. Thanks! http://www­.PilatesCr­oss.com
03:47 PM on 06/10/2010
"who am I to be telling someone they're not worthy of publicatio­n?"

But is that really what you're doing when you reject someone? Seems to me that what you're really saying is, "I'm not the right agent for this project." Just because you reject someone doesn't mean another agent won't and that the book won't sell. There must be projects you rejected that went on to success. Lots of agents have those stories. I think it's better to see rejection as dodging a bullet: it means you didn't find the RIGHT person to represent you. And writers need and deserve the RIGHT person.