CRUSH is a fast and fun weekly round-up of social media news - Join us on Facebook to keep up with all the latest.
What was this week's theme among your favorite social networking sites? Change. Twitter, YouTube, and Facebook are all rolling out a handful of new features. Including Twitter's addition of "most popular tweets" to its search capability, a new interactive layout for YouTube, and the introduction of language alterations and community pages from Facebook.
Facebook was especially busy, as it also acquired "Divvyshot", a program that will allow users to tag photos by event. You can expect to see this application in the upcoming months. Music artist John Forte has already gotten a head start on how this might work, pausing mid-set during his latest tour stop in Boston to snap a photo for his morning Twitter feed.
More politicians are beginning to find audiences via social media. Minnesota Governor Tim Pawlenty is reaching out to his constituents on Facebook. He follows New Hampshire Governor John Lynch, who did a live stream chat courtesy of the Live Free of Die Alliance a few months ago.
But beware, the power of social media is a double-edged sword. Just ask the RNC, as the release of controversial financial records and activities have been blasted to the public by an army of bloggers, as well as a video mashup of RNC Chairman Michael Steele's speeches to Fat Joe's music video "Make It Rain".
On a lighter note, April Fool's Day did not go by unnoticed. Here's a list of Mashable's favorite pranks from this year.
And of course, we couldn't resist pulling a prank of our own, which brings us to our CRUSH of the Week. Haven't heard of a Rick Roll? Let us introduce you...