As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception.
Sometimes, in life, you succeed on your own merits. But other times, you need a little something extra. And when the media thinks that they've caught on to that "something extra," they've got a term for it: the secret weapon.