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Open Letter to Tootsie Roll Industries From the "Tootsie Roll Girl"

Rebecca Jane Weinstein | Posted 07.24.2015 | Business
Rebecca Jane Weinstein

You've probably forgotten about me by now, but I am certain you remember my work. I'm the "Tootsie Roll girl." That kid who sang the jingle in the 70s. The one that goes: "Whatever it is I think I see, becomes a Tootsie Roll to me." Yeah, that one.

Television Will Be the Big Winner in Growth of Mobile Ad Spend

Gavin Douglas | Posted 06.05.2015 | Media
Gavin Douglas

Mary Meeker's annual Internet Trends report dropped at last week's Re/Code Code Conference, and is it any surprise that year-over-year mobile growth continues to outpace expectations? Of course not.

150 Reasons Why We Have Not Yet Reached Peak Beard

Ron Suresha | Posted 03.16.2015 | Style
Ron Suresha

Any cursory scan of cable TV programming will demonstrate that there is no evidence that consumers and the ad agencies that love them are suffering from beard or mustache fatigue.

Bad Ads: Does Sexism Sell?

Matt Cohen | Posted 11.25.2014 | Business
Matt Cohen

You shouldn't target your audience by explicitly denigrating other audiences... especially when you've crudely drawn your segments along gender lines.

Bounty Ad Is Super Offensive to Moms

Dana Mark | Posted 05.31.2014 | Parents
Dana Mark

Ads like this one try to shame us into thinking that everything we do should be a breeze if it makes our kids happy.

WATCH: These Six Commercials Make A Huge Statement Without Ever Mentioning Race

Huffington Post | Danielle Cadet | Posted 02.21.2014 | Black Voices

We all hate commercials. They can be cheesy and annoying and they interrupt us in the middle of our favorite shows. But when they're done right, comme...

A Beautiful Ad for 'America the Beautiful'

Sayu Bhojwani | Posted 04.05.2014 | Media
Sayu Bhojwani

Here's what I loved about that ad: It wasn't just multiracial people drinking cans of Coke. It integrated the languages and sounds that help make America beautiful. Whatever you think of Coca-Cola and its products, it's hard not to celebrate the ways in which the diversity of America is truly integrated into the ad.

Coca-Cola Super Bowl Ad Reflects the Reality of a Multilingual America

Nataly Kelly | Posted 04.05.2014 | Business
Nataly Kelly

The creators of the Coca-Cola ad surely knew they would push buttons for a lot of Super Bowl viewers and that the ensuing controversy would put the company in the headlines.

Use Your Kids' TV Time for Money Lessons

Neale Godfrey | Posted 01.23.2014 | Parents
Neale Godfrey

There is no point bemoaning the fact that TV exists or that your kids are subject to an inescapable bombardment of commercials on it. We know it does. We know they are. So make use of it. Talk to your kids about what they see on TV.

Of Course Nic Cage Did This, But We Didn't Expect The Others

The Huffington Post | Sarah Barness | Posted 09.27.2013 | Celebrity

Okay, so lots of actors have tried the Japanese commercial thing out, but do you remember when Nicholas Cage, Keifer Sutherland, Arnold Schwarzenegger...

TV Ratings Slide Squeezing Ad Rates

Reuters | Posted 07.13.2013 | Media

(Repeats Sunday item to widen distribution) By Lisa Richwine and Liana B. Baker May 12 (Reuters) - U.S. broadcast networ...

Ads I Don't Want to See

Susan Silver | Posted 01.20.2013 | Fifty
Susan Silver

A lot of older actors and actresses are doing commercials. There is nothing new about that, but once you've hit Baby Boomer and beyond, the types of commercials seem to have a sameness about them...

Should Ben Brantley Review Broadway Commercials?

James Sims | Posted 01.12.2013 | Arts
James Sims

Annie's latest commercial is seemingly meant to drive audiences to the Palace Theatre in Times Square. I had to watch the spot back after it ran across the television in order to figure out what was being promoted.

5-Hour Energy and 30-Second Deceit

Nathan Risinger | Posted 12.18.2012 | Healthy Living
Nathan Risinger

Advertisers frequently trade on the implicit trust we have in medical professionals to sell products for their clients. For example, an advertisement promoting the consumption of 5-Hour Energy has recently been running on television.

The Marketing of Dubai: A Brilliant Mirage

Sarah O'Leary | Posted 10.16.2012 | Business
Sarah O'Leary

It's difficult to embrace the hype while wading in a sea of black.

Campaign Cash? Local TV News Hits Mute Button

Michael Winship | Posted 12.02.2012 | Politics
Michael Winship

Even after Election Day has passed, pressure has to continue on Congress, the IRS, the FCC and the Federal Elections Commission -- despite its current, weakened and feckless status. Dark money has to be dragged, kicking and screaming, into the light.

Ron Dicker

WATCH: The Naked Truth About Go Daddy's New Ad | Ron Dicker | Posted 07.16.2012 | Business

Reports that Go Daddy was stripping the strip-tease from its ads were barely true, as it turns out. The domain-naming and web-hosting site's new comme...

Changing Channels

Jacqueline Corbelli | Posted 08.18.2012 | Technology
Jacqueline Corbelli

It is how the greatest brands remain the greatest brands; they can not only withstand creative destruction, they thrive in it.

Dish Network Chairman Speaks Out On Controversial Move

The Wall Street Journal | SHALINI RAMACHANDRAN | Posted 08.08.2012 | Media

Dish Network Corp. DISH +0.61% Chairman Charlie Ergen said a new ad-skipping feature that has infuriated major broadcast TV networks is a "competitive...

Ron Dicker

Liquor Advertising Floods Television After Decades-Long Dry Spell | Ron Dicker | Posted 05.24.2012 | Business

Already a fast-track brand, Skinnygirl Cocktails turned to an old ad platform for a pick-me-up. The company, founded by reality show star Bethenny ...

Mad Men Through The Boomer Lens: When it Comes to Affairs, Boy, How Times Have Changed!

Steven C. Eisner | Posted 07.08.2012 | Fifty
Steven C. Eisner

Is Weiner readying Peter's so easily turned head for the chopping block?

Starbucks Takes Another Stab At TV Ads

Posted 03.13.2012 | Home

When it comes to marketing, Starbucks has usually relied on word-of-mouth and social media to raise awareness about its products. And in many markets,...

Boycott Lowe's? Controversial Decision On TV Ads Brings Backlash

AP | By CHRISTOPHER WEBER | Posted 02.11.2012 | Detroit

LOS ANGELES -- Lowe's Home Improvement has found itself facing a backlash after the retail giant pulled ads from a reality show about American Muslims...

Insider: Playboy Was In Bed With Producers of The Playboy Club

N. E. Marsden | Posted 12.17.2011 | Media
N. E. Marsden

NBC axed the show after episode 3. Feminists, parents and anti-porn groups that boycotted the program are elated -- but arguably Playboy will come out on top for three reasons.

The Naked Nielsens

Marty Kaplan | Posted 06.14.2011 | Media
Marty Kaplan

How would you react if you found out that the basis of your business model was bogus? That's the nightmare that the television industry is finally waking up to, and I bet that online media won't be far behind.