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Aarp the Magazine

5 Reasons to Shift Auto Marketing to 50-Plus in 2014

Mark Bradbury | Posted 03.17.2014 | Fifty
Mark Bradbury

U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which contributed an amazing 84 percent of that growth.

Can Boomers Save This Holiday Season?

Mark Bradbury | Posted 01.25.2014 | Business
Mark Bradbury

Conventional wisdom dictates that people cut back on spending after age 50, but Boomers and older consumers have bucked this trend and earned their place at the marketing strategy table.

Redford Honored at AARP Movie Awards for Grownup Films

Jay Weston | Posted 05.25.2011 | Los Angeles
Jay Weston

Robert Redford looked a bit weather-beaten, but still magnificent, at the AARP The Magazine's Movies for Grownups Award Gala.