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Ad Tech

The Big (Digital) Leak - And the Rise of the Creative Management Platform

AJ Hartnett | Posted 02.17.2016 | Business
AJ Hartnett

If it keeps on rainin', levee's goin' to break Led Zeppelin IV 1971 The digital ad business is in a bad place. Let's call it what it is, a crisis....

Snapchat Is Building An Ad Technology Platform

Digiday | Gabriel Arana | Posted 01.05.2016 | Media

Snapchat is working on a crucial part of its growing digital ad business: an application programming interface (API) that would let partners start buy...

Publishers Will Need Independent Tech to Level Playing Field

Advertising Week | Posted 09.29.2016 | Business
Advertising Week

By Kirk McDonald, President PubMatic Google, Facebook and Twitter - Are they media companies disguised as technology companies? This question has b...

Cannes 2014 #Shingerview: Matt Seiler, IPG Mediabrands

David Shing | Posted 09.08.2014 | Technology
David Shing

I had the great fortune of chatting with Matt Seiler, a Media Jury Lions President at Cannes this year. Scouring and judging over 3,200 submissions, he talks about his favorite entries -- great ideas, cross platform, yet simple ideas with positive messaging.

Toward (Re)Defining Native Advertising

Fahad Khan | Posted 09.03.2013 | Technology
Fahad Khan

Unfortunately, for publishers and content aggregators, I do not see how native advertising, however you define it, will scale. Unless one of the major marketing platforms comes to rescue.