IAB's Smartbrief picks-up on an interview over at Forbes.com with Susan Credle, the U.S. Chief Creative Officer of Leo Burnett. Ms. Credle, laments th...
It's going to take us all to demand that the mass media fulfill its role in a democracy. If we are going to govern ourselves and not be overwhelmed by the rabid wrong wing, we have to know what's really going on.
This year, I realized that we can't be perfect wives, mothers, career-women, and super-hot sex babes all at once. And then, I turned on the TV, and I remembered: of course we can! All we need is Stuff!
I write the most popular blog on the internet* *comparison made to less popular blogs.
Years ago, a retired advertising executive confided to me that the key to a good pitch lay in the skillful manipulation of fear and desire. This is certainly true for hormone replacement therapy.
The riddle is this: Who but a child less than years of age would buy a sweater, a watch or an SUV because Tiger Woods -- or any celebrity -- endorsed that product?
While touring with "America The Beautiful," Darryl Roberts says he has met more than 100,000 young women, the vast majority of whom have eating disorders or think they are ugly.
By the end of this year the advertising industry will have lost 10% of its worldwide revenue, compared to normal annual growth rates of 5 or 6%. Agenc...
This Saturday my crew is taking its nationwide discussion of what it means to be a good father, good son, good husband and good worker to Los Angeles.
A. H. Belo has just announced in an internal memo that some "section editors" (news editors) at all of the company's papers, will now report directly to the corporate team of "sales managers."
We shall see if Larry and Sergey's collective brain can keep up with the spontaneous evolution of the Internet.
I recently moved to Cochabamba, Bolivia, and will be publishing occasional pieces here on Bolivian politics as well as my personal adventures. Here's ...
Bet for the top story of 2010 being the Internet Revolution. The next two to three years are when we are going to see the Internet become what we all thought it would be.
Unless we are all willing to settle for user generated content of various and dubious quality, how will we get that great content we've grown used to?
Who doesn't want to capitalize on the iPhone app gold rush? With close to 120,000 apps created and over two billion downloads so far, this is officially a multi-billion dollar industry.
Whether the average person is exposed to 3000-4000 commercial messages a day or 5,000 or some other vague, suspiciously round number, it seems abundan...
I'm all for inclusiveness and multiculturalism, as much as I am for inexpensive cotton T-shirts and reindeer-themed boxer shorts. But this year's Gap "holiday" ad campaign just rubs me the wrong way.
I've been thinking about the arc of the series, from 1960 to 1963. Where has the series been, where is it now, and where might it be going with creator Matthew Weiner?
It seems inevitable that the potty is going public and the continued descent into indignity will be fed by our insatiable consumption of crap TV and tabloid fodder.
At age 51, I never thought I'd be "debuting". In fact, I thought I'd be on the downward slope of a successful advertising career. But, plans were meant for changing.
Susan Credle, the new chief creative officer for Leo Burnett USA, stopped by The Interview Show, hosted by Mark Bazer, at The Hideout in Chicago, to d...
