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Advertising Agency

I've Started a Fashion Ad Agency

Kimberly E. Stone | Posted 05.16.2016 | Style
Kimberly E. Stone

After years of working with brands from a pr, editorial, social media and strategy standpoint, I've decided to venture into advertising with my relati...

Back to the Future in 2015: Five Predictions for Advertising Agencies

Tom Doctoroff | Posted 03.07.2015 | Business
Tom Doctoroff

The perception that marketing professionals can be divided into so-called traditionalists and cool digital kids has taken root. To remain relevant, we lunge at the latest data mining technique or augmented reality app without thinking of strategic imperatives.

CES Shingerview: Sean Lyons, Havas Worldwide

David Shing | Posted 03.25.2014 | Technology
David Shing

At CES 2014, I had the privledge of talking to Sean Lyons, Global Chief Digital Officer of Havas Worldwide. Sean, who in a previous life managed the global Nike account, has incomparable experience when it comes to brands using technology to connect with consumers.

I Faked My Passport to Get a Job, But It's Not What You Think

Miruna Macri | Posted 01.26.2014 | Arts
Miruna Macri

2013-11-27-333interest.jpg Anyone who has lost a passport knows how much of a nightmare it is to get a replacement. So what would you do if you found someone's passport? You do your best to track down that person to give it back, right? At least that's what I hoped for when I came up with my Passfolio idea.

Excuse Me, I Must Take This

Mike Lescarbeau | Posted 01.23.2014 | Business
Mike Lescarbeau

I tell these callers what I've known for years, that it's another Mike they're trying to reach, the one who lives on the other side of the river and shares my exact phone number, save for the area code.

18 Things That Make Ad Agencies Cringe

Brandon Suyeoka | Posted 11.23.2013 | Business
Brandon Suyeoka

In the world of advertising, there are two sides -- you are either the agency or you are the client. I've spent my fair share of time on both sides of the fence and have been in the industry long enough to know the relationship dynamic between both sides.

SIC Video Interview With Clark Kokich, Chairman of Razorfish

David Shing | Posted 01.05.2013 | Technology
David Shing

It's not surprising that the man behind one of the first digital shops recently published the world's first full-length interactive business book exclusively to the iPad.

Ron Dicker

'Jingle Writing In Its Purest Form Is Certainly Less Common These Days' | Ron Dicker | Posted 06.03.2012 | Business

In a hiccup of bent genius, Joey Auch and composing partner, Josh Peck, downed three beers and came up with the "Gimme That Filet O' Fish" song for a ...

A Post 50 Perspective On Mad Men: My, How Things Have Changed!

Steven C. Eisner | Posted 05.30.2012 | Fifty
Steven C. Eisner

As a Baby Boomer and former ad agency head, I will be spending this "Mad Men" season commenting on how the show's themes would have played out differently had they occurred twenty years later, in 1986, when I was running my firm.

Why I'm Proud to Be the CEO of an Advertising Agency

David Sable | Posted 12.05.2011 | Business
David Sable

Lots of bright folk running equally brilliant agencies have displayed a certain allergic reaction to calling themselves ad agencies. I think "traditional vs. digital" is another one of those circular and meaningless discussions.

Interview with Ruben Quinones of Path Interactive

Ramon Nuez | Posted 05.25.2011 | Technology
Ramon Nuez

The Roadmap is a weekly show by founders Zev Mo Green and Ramon B. Nuez Jr., where they interview NYC-based companies and business leaders. They a...