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Advertising Week

Q&A With The Martin Agency's John Adams

The Huffington Post | Posted 12.04.2011 | Media

The Martin Agency Chairman & CEO John Martin sat with AOL's David Bell for a discussion touching on both his professional and his personal life. ...

Advertising: Data Driven, Geo-location, Contextual Ads

Mike Smith | Posted 12.04.2011 | Technology
Mike Smith

There were two shows this week in the city and one message. Targeting. And geolocation technology on mobile devices is a big part of it.

SJP, Michelin Man & More: Ad Week Day 2 Photos

The Huffington Post | Posted 12.04.2011 | Media

The second day of Advertising Week brought out stars and icons of the industry. The morning kicked off with the Advertising Week Leadership Breakfa...

Ads Targeting Parents That Would Never Appear Today

The Huffington Post | Jessica Samakow | Posted 12.04.2011 | Parents

Sometimes there is just too much scary news for parents -– there’s arsenic in apple juice, SpongeBob will rot your child’s brain and play areas ...

The Story of Digital

Mike Donahue | Posted 12.04.2011 | Technology
Mike Donahue

I see the future of digital being driven increasingly by storytelling. Not that that is anything new. The challenge is to find a way to monetize these stories in a way that both the readers and the storytellers are comfortable with.

Matt Sledge

Brooklyn Agencies Aren't Trying To Rival Madison Avenue | Matt Sledge | Posted 12.04.2011 | New York

NEW YORK -- As young creative types hop on their bikes and head off to work, they're increasingly arriving in the Brooklyn neighborhoods of Dumbo and ...

Cristina Costantini

Experts: Latino Voters Don’t Care About Immigration As Much As Politicians Think | Cristina Costantini | Posted 12.04.2011 | Latino Voices

“I don’t care about immigration – I just don’t,” said Chiqui Cartagena, VP of Corporate Marketing for Univision. The audience giggled. Thre...

A Principle Isn't a Principle Until it Costs You Something

Mark A. O'Brien | Posted 12.04.2011 | Business
Mark A. O'Brien

Who owns Agency ideas presented in a pitch... the prospective Client, or the Agency? As an industry, we aren't doing ourselves any favors by not recognizing and abiding by a single industry position on the matter.

How Much is Enough, Really?

Cassie Hughes | Posted 12.04.2011 | Business
Cassie Hughes

A marketer's inconvenient truth is that consumers now demand that brands are authentically present in all facets of their lives; short cuts and bare minimum marketing simply don't create a memorable brand experience.

Breaking Through in the Age of Peak Media

Brian Monahan | Posted 12.04.2011 | Media
Brian Monahan

Peak Oil refers to when oil production reaches the point of diminishing returns. Borrowing the concept, will there be a point when media consumption reaches a point of diminishing returns?

Marketing To Moms? It's Time To Get Real

The Huffington Post | Posted 12.04.2011 | Parents

Moms control over $2.3 trillion in spending power, and Katherine Wintsch is an expert in marketing to them. AOL's David Shing chatted with Winstch --...

PHOTOS: Advertising Week Gala At Radio City Music Hall

The Huffington Post | Posted 12.04.2011 | Media

AOL Advertising sponsored Monday night's VIP event, the Advertising Week Opening Gala at Radio City Music Hall. Whether you were there in person or m...

Athlete Car Commercials: The Bad, The Ugly, And The Even Worse

Posted 12.04.2011 | Sports

There are times when a commercial starring an athlete can be as visually engaging and well produced as a short film. There are other times when a comm...

Edward Burns, Jon Patricof Talk Future Of Film

The Moviefone Blog | Christopher Rosen (Subscribe to Christopher Rosen's Posts) | Posted 12.04.2011 | Media

"Our mission is to provide independent films to audiences, now, around the country," said Tribeca Film chief operating officer Jon Patricof during the...

10 Questions With... BBDO New York's John Osborn

The Huffington Post | Posted 12.04.2011 | Media

John Osborn is the President & CEO of BBDO New York. The Huffington Post caught up with him to discuss Advertising Week, his thoughts on the city he ...

8 Outrageous Ads That Grab Your Attention

Madeleine Crum | Posted 11.29.2011 | Books

Billboards and display advertising have become so much a feature of our daily lives, it's easy to ignore them amid the general clutter. Which is wh...

The End of the Beginning or the Beginning of the End?

David Cohen | Posted 12.03.2011 | Business
David Cohen

As we buckle in for yet another Advertising Week in NYC, it is worthwhile to reflect on some of the significant shifts we have seen over the past year in digital marketing and think about what it means for the future.

Whining and Dining in NYC

Seth Greenberg | Posted 12.03.2011 | New York
Seth Greenberg

NYC is home of the best restaurants in the world and Advertising Week is another excuse to meet with partners and talk shop over seven course French cuisine, but for some reason I decided to go on a diet.

WATCH: TV Commercials Embrace Hispanic Bicultural Influences

Posted 12.02.2011 | Latino Voices

As so ably communicated in Univision's 'The New American Reality' video, the rapid growth of the U.S. Hispanic population in the last 10 years - to 50...

'When I Grow Up I Want To File All Day': 11 Most Memorable Tech Ads

The Huffington Post | Ramona Emerson | Posted 11.30.2011 | Technology

It would not be out of the realm of possibility for a person to see 5,000 advertisements in one day. Most of these we won't even remember, which leads...

WATCH: Questionable 'Green' Ads

Posted 12.03.2011 | Green

Maintaining effective public relations and a positive image with the public are important parts of doing business. But for some companies, this task c...

10 Questions With... BBDO's Andrew Robertson

The Huffington Post | Posted 12.03.2011 | Media

Andrew Robertson is President & CEO, BBDO Worldwide. He's also the co-chair of this year's Advertising Week. The Huffington Post caught up with Robe...

WATCH: 23 Eye-Catching Political Campaign Ads

Posted 12.03.2011 | Politics

Campaign ads can have a lasting effect on the political sphere that at least in one case lasted for decades. Almost 50 years after the 1964 presidenti...

Top 5 Reasons Why Latinos Must be on Your Advertising Agenda

Lili Gil | Posted 12.02.2011 | Latino Voices
Lili Gil

In a year of fresh Census numbers, financial recession and an uncertain and highly competitive political climate, it is evident that the size and power of Latinos are slowly but surely getting the mainstream spotlight it deserves. But, why hasn't the needle moved more?

39 Funniest 'SNL' Commercial Parodies

The Huffington Post | Katla McGlynn & Jocelyn Richard | Posted 12.03.2011 | Comedy

Whether you're still a loyal fan of "Saturday Night Live" or don't think it's been funny since the early 90s, the show's commercial parodies are alway...