Brands have long stood for consistency......a dependable consumer experience driven by a business model that draws efficiency from repetition, streamlining and mass production.
As we head into the big game with chips and dip in hand and Deflategate jokes ready to roll, I turned to a leading expert on the topic of Super Bowl advertising, Tony Ponturo of The Kirmser/Ponturo Group, to get his take on the formulas that will ultimately define this year's advertising winners and losers.
Perhaps it was destiny that Linda would come to be a creative director. Raised in an artistic collaboration between her parents, a French fashion designer and an Italian Pastry Chef, she was exposed to line, drama, precision and movement before she could hold a crayon.
Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses.
If you watch the talk shows and commercials the week before the Super Bowl, you'll see they promote food for Super Bowl Sunday. So I wonder, is the ...
Over the course of this year I'm going to explore some of the above themes through a real-time novel project called NewRules.nyc, but I thought I'd pull some out here for a quick blog.
Over the past decade, consumers have been armed with technology that allows us to do great things in our everyday life, but entertainment brands have been extremely late to the game in keeping up with these changes.
Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations.
Why do I have an unfavorable impression of most Super Bowl ads? It's quite simple. Most of them don't work. They cost a lot and produce questionable returns to those that pay for them.
If you ask most small business owners or managers what their budget is they blanch on the spot, start to stammer and/or pull out their "smartphone."...
This phrase offers us an excuse for not paying attention to what we are doing, thinking and feeling. We want to hide from the truth by pulling the whole human race on board as our mass-market permission slip. But it doesn't really work!
Named one of Advertising Age's most influential women in the industry, Sharon Napier is a lifelong entrepreneur, business expert, and marketing vision...
We as consumers have the power to vote with our dollars. By not patronizing outlets that use potentially dangerous advertising tactics, we can send the message that it's unacceptable.
The Super Bowl is coming soon to big screens everywhere. I'll still watch the big game (being in advertising and marketing for three decades, I have to at least see the ads), but my mind is more and more on the minds of the players.
CES showed us "new new" things (who can resist a self-balancing skateboard from IO Hawk?) as well as iterations of old new things, but the overwhelming impression this time was that CES was for us, not just Marty Mcfly or the Jetsons.
Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.