Shopping for insurance online or in person is tricky and I don't want to make this sound like a cake walk, it is not. You need to asks lots of open ended questions when speaking directly with providers and aggregating information pulled from any/all insurance comparison sites. #presson
The financial services industry has embraced technology aggressively to drive customer reach, incremental revenue and branding, the more traditional insurance industry is still behind, but closing fast.
Today's women have little in common with the figure of the typical housewife who dominated the 80s. Yet, marketers seem to be struggling to adapt their discourse to these changes and translate this evolution into relevant and engaging communication that really speaks to women.
Can print magazines survive, thrive and surprise, what with all the existing online, digital and mobile fare? Absolutely, say media industry experts, adding that those who have declared magazines' demise are off-track.
Now, with only three episodes left in the series, Don is free to explore in next week's antepenultimate episode, "Lost Horizon," his own private paradise free of the shallowness and hypocrisy from which he's been becoming alienated. (
"Stand up to osteoporosis. Before you can't." I'm here to tell you that I'm sitting down, but I'm still on board with the prevention of osteoporosis. These two concepts are not mutually exclusive.
The numbers don't lie: more than 75% of venture-backed startups fail. The most common reason? Failure to understand target-audience motivations and to communicate effectively to them.
For politicians, the message is clear: making the rounds on the Sunday morning news programs is no longer good enough. The lesson is no less clear for advertisers who rely on the same eyeballs. The advertising industry should take this as a sign that online video is a worthy investment.
If you're in global business you need to read this book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel. It came out in 2011, though its many insights and research for over a decade are as timely now as when first published.
Gender inequality, sexual objectification and sexist attitudes need to be a relic of the past. A persons worth, to any extent or dimension, should not be determined by their physical being.
To every client or creative out there tossing around a campaign idea to run on Tinder, stop thinking now.
Mobile is taking an increasing bite out of our lives - there is no longer any place safe zone from someone next to you texting, gaming, surfing or worse, yapping incessantly about God knows what. I think the next horizon or maybe distraction for many will be gambling on smartphones.
Ideas are cheap but tactical execution is not. We all live work in a fiercely competitive world and every idea, concept, or business model has to be carefully shepherded from that first drawing on a napkin to refined product marketing.
San Francisco's cultural legacy of identifying a need and then fulfilling it with a service is anchored by another Yahoo like web site, with a listing of San Francisco Cannabis Clubs. And, if you don't think there is a local or national market, check out their advertising rates.
Don Draper takes stock of the future, his own, his agency's, his family's, maybe even a bit of thought about the world.
Travel insurance exists to protect you from the slings and arrows of modern travel: lost or stolen luggage, medical issues on the road, unforeseen mishaps of just about any kind -- it can take the sting out of potentially serious issues that can ruin a trip or your financial position.