The tragedy of King Draper is that now that he is "ready" (as he tells "Di"), the tough new girl in his life reveals that she is not. She needs to suffer a bit more for her past misdeeds. And so it goes. The heaping mess of karma, born long before Dick Whitman even entered this world, is still inflicting its vengeance on our late-blooming ad man.
Woodstock it was a mess and don't let anyone tell you different. It was hot, cold, dirty, muddy, and smelly and most of the time you couldn't even hear the music. But, epic nevertheless.
The business model was predicated upon a small business owner (an "agent") who was active in the community, built relationships up over time and knew most of their customers on a first name basis.
As a student of both marketing and digital advertising, that November I felt a sea change about to happen. Digital was being infused into all types of advertising and data was becoming more and more important.
Bosses are very different than leaders. Bosses tend to have a style that is about command and control. They micromanage. They wordsmith. They do things just because 'they can.' They tend to lead with fear rather than encouragement. They are, just like the word, 'bossy.'
Airlines have taken a fundamentally different approach to the market. Rather than continue to battle one another to the bottom with discount pricing, the industry is now widely practicing what's called "capacity discipline." They have effectively curbed supply in order to fuel demand, and it's working. But how doesthis relate to the publishing industry?
Mobile phone saturation has arrived, regardless of the county, culture or demographics. They are embedded in our lives and an integral part of any marketer's digital reach and strategy.
The internet still provides a number of ways for publishers to make money from the traffic that passes through their websites each day.
The first wave of social media comments expressed shock, anger and hope that heads would roll. It had to be a mistake. Why make fun of beer drinkers?
Big enterprise level companies discovered the "cloud" five to seven years ago for lowering costs, reducing head count and enabling virtual teams to work together more cohesively in and outside the company.
The problem is that DTC advertising can take medical decision-making out of the hands of professionals and put it into the hands of TV viewers who can easily be seduced by what they see.
Canada has for centuries been known as a county that believes in and supports immigration as a contri...
The insurance industry is moving into a digital era, with analytics, mobile, the social cloud and privacy issues moving front and center in terms of how they engage with "mobile in hand consumers."
Don Draper's power move has worked. With Sterling Cooper & Partners now a subsidiary of McCann Erickson, he's restored his central creative role in the agency, rid himself of a hateful rival, and further enriched himself.
During the last 10 plus years the Internet has permeated the bedrock of the U.S. economy. And, the smartphone is accelerating the digital economy in ways that are hard to predict.