Gender inequality, sexual objectification and sexist attitudes need to be a relic of the past. A persons worth, to any extent or dimension, should not be determined by their physical being.
To every client or creative out there tossing around a campaign idea to run on Tinder, stop thinking now.
Mobile is taking an increasing bite out of our lives - there is no longer any place safe zone from someone next to you texting, gaming, surfing or w...
San Francisco's cultural legacy of identifying a need and then fulfilling it with a service is anchored by another Yahoo like web site, with a listing of San Francisco Cannabis Clubs. And, if you don't think there is a local or national market, check out their advertising rates.
Don Draper takes stock of the future, his own, his agency's, his family's, maybe even a bit of thought about the world.
Travel insurance exists to protect you from the slings and arrows of modern travel: lost or stolen luggage, medical issues on the road, unforeseen mishaps of just about any kind -- it can take the sting out of potentially serious issues that can ruin a trip or your financial position.
Every business today is dealing with a world that constantly forces a business to think and act "smarter" in order stay abreast of competition and differentiate products and services.
This story is going to sound very familiar to you. It wasn't inspired by any specific set of circumstances that happened to a colleague within the last month. Six months. Or even a year. Because the truth is, it has happened to me. And it has happened to you. And if it hasn't happened to you, trust me it will.
Today, savvy brands embrace online reputation management or risk losing revenue and brand cachet. Many marketing execs and small business owners don't grasp how important online reputation management is to their business.
In this brave new world of everything technology enabled we now have electronic devices that deliver a nicotine-laced fluid, which as/when vaporized...
The tragedy of King Draper is that now that he is "ready" (as he tells "Di"), the tough new girl in his life reveals that she is not. She needs to suffer a bit more for her past misdeeds. And so it goes. The heaping mess of karma, born long before Dick Whitman even entered this world, is still inflicting its vengeance on our late-blooming ad man.
Woodstock it was a mess and don't let anyone tell you different. It was hot, cold, dirty, muddy, and smelly and most of the time you couldn't even hear the music. But, epic nevertheless.
The business model was predicated upon a small business owner (an "agent") who was active in the community, built relationships up over time and knew most of their customers on a first name basis.
As a student of both marketing and digital advertising, that November I felt a sea change about to happen. Digital was being infused into all types of advertising and data was becoming more and more important.
Bosses are very different than leaders. Bosses tend to have a style that is about command and control. They micromanage. They wordsmith. They do things just because 'they can.' They tend to lead with fear rather than encouragement. They are, just like the word, 'bossy.'
Airlines have taken a fundamentally different approach to the market. Rather than continue to battle one another to the bottom with discount pricing, the industry is now widely practicing what's called "capacity discipline." They have effectively curbed supply in order to fuel demand, and it's working. But how doesthis relate to the publishing industry?