Carefully crafted ideas -- and adherence to the ABCs of brand building -- must remain our lighthouse. As brand pioneers, we must explore the shoals of a new digital landscape. But let's not become stranded by algorithmic trendiness. Timeless can be new.
If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you need to use the available character space wisely to create ad copy that attracts clicks and leads to conversions.
Kathrin Lausch serves as Executive Producer of visual studio Ntropic in the New York office. Kathrin was born and raised in Europe, where she later studied marketing, advertising, and entertainment law and earned degrees from both the University of Munich and the University of Geneva.
There are seven paradigm shifts; each has a clear implication for how brands need to change, and examples of brands that are getting it right.
Nikki Fowler is the Publisher, Creative Director and Editor-In-Chief of Glitter Magazine, For Girls Who Rock. Her educational background is technology...
Competitors, who may not appear as such today, could be partners of tomorrow. The industry needs to step up to the challenge of new ways of working and realize its unique strengths and capabilities, while recognizing those of possible partners.
Programmatic technology is the ultimate key to enabling the fight against ad fraud, click fraud, and most importantly, consumption fraud. Without embracing Programmatic's role in delivering content, the digital advertising industry will be setting itself up for failure.
British-born and raised in China, Judy's creative pursuits have taken her on a global adventure. With a resume encompassing extensive international ex...
The success of Instagram is disruptive to marketing strategies, which are passive. The idea of building bottom up community is still foreign to many. Yet in 2015 community will have an even bigger role.
Digital Oxygen starts and ends with design, with smart content woven into the mix. What's on your critical short list and what can you pushback til...
When most of his classmates went to take the usual route of taking a taking investment banking jobs, Jonathan Joson decided to embark in digital marketing land instead. He shares the importance of taking risk while we're young.
Lesley Bielby is Chief Strategy Officer at the independent advertising agency micro-network
She has considered fake-searching other items, like a compendium of the greatest philosophical thought of the twentieth century or tiny bikinis. Every time either of them popped up on her screen, it would make her proud that she would have been in need of such things.
Who would have thought that these catchy lyrics from the 1946 Broadway musical Annie Get Your Gun would fit so perfectly into a conversation today about women and heart disease?
Always learn from the greats. Try to understand the most successful. Emulate, yes, but more -- build and innovate on what they do so well by learning what they miss.
The incessant airing of Viagra's nauseating British-blonde-on-a-bed commercial during both this October's football games and throughout the baseball playoffs illustrates how tone-deaf the National Football League and Major League Baseball remain when it comes to truly embracing family viewers.