It's the latest craze, the emerging brand-sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn't feel "Salesy."
Was there ever a time in your professional career that you associated new ideas and creativity with beer or coffee? I must admit, I enjoy the process ...
My armpit does its job just fine and my appreciation for what it does is not contingent upon how it looks, how it looks to others or even how lovely it smells. My armpit is, happily, the last place on my body that gets my attention.
Almost all of us like to embellish a little -- it's part of our DNA as marketers, and we look for ways to make our product sell. But how far is too far?
I've been an ad guy for almost 20 years, so I know how it works. The more over-the-top and provocative, the more attention the ad gets. I feared your campaign would be sensationalized in order to push the envelope like the Benetton ads of yore.
Regardless of who takes home Oscar gold on March 2nd, movie studios will win as audiences flock to see the nominated films starring and celebrating the 50+ demographic.
Kyla's first foray into social media came during her tenure at MySpace where she quickly became a believer in the power of marketing through social influencers.
I am a big fast-forwarder. I almost never watch commercials, but lately I admit I've been breaking my own "watch no commercial" rule. Have you seen th...
Olympic success is not limited to the slopes in Sochi. The 2014 Winter Olympics give business leaders the opportunity to engage with consumers on an ...
How can people who may not have amazing dads in their lives grow up to be or expect to co-parent with amazing dads if we don't see dads being normal and amazing in our lives?
The founders of WhatsApp, a smartphone messaging service that is wildly popular around the world, proudly declared they would never make their users the product. They built their brand off of this guiding philosophy and used it to differentiate themselves in a crowded market.
User-generated entertainment platforms such as Vine and Instagram are especially valuable for artists and entertainers who already have a skill and need a vehicle to reach audiences.
When I watch the morning news on cable television, I see advertisements for cures for allergies, back pain, sneezing, athlete's foot, tiredness, smoki...
The real danger here is that the food industry knows exactly how to sweet-talk health professionals -- and their respective organizations -- into joining their ranks in order to be "part of the solution."
Over the last ten years businesses have been on a quest to humanize, to become closer to customers. This changing role is leading consumers to ask not only, 'How can you make my life better?' they are asking 'What are you building to make the world better?'
The maximum 160 characters for texting and 140 for tweeting, along with other forms of social media, have a concentrating effect on the verbal environment.