In summer 2014 Barilla launched a contest calling for content creators to submit work under 60 seconds that reflected their new diversity campaign. I felt strongly compelled to create a commercial testing their commitment to a more inclusive ad campaign. In fact, my submission was the only one that confronted them face-to-face with a gay family.
Many got distracted by what they could do and lost sight of what they should do. In that mesmerizing process, many brands mistook connectivity for connection.
How do you make content that the visitor wants to share? Key attributes: useful, emotion laden, factual, practical, newsjacks (events, moments in time, perspective).
With so many Super Bowl advertisers pre-releasing or teasing their advertising before the game, the commentary and speculation has been at full tilt. But I have to say, it's all leaving many people asking -- where's the magic?
More than a quarter of Illinois Gov. Bruce Rauner's $65 million campaign fund went straight to TV advertising during the general election, according to Illinois State Board of Elections information.
Perhaps you linger, click slowly, scroll a bit. Automatic algorithms will use your lurk behavior, even your mouse click speeds, to estimate ever more accurately whether you're a serious shopper or just a window viewer.
Brands have long stood for consistency......a dependable consumer experience driven by a business model that draws efficiency from repetition, streamlining and mass production.
As we head into the big game with chips and dip in hand and Deflategate jokes ready to roll, I turned to a leading expert on the topic of Super Bowl advertising, Tony Ponturo of The Kirmser/Ponturo Group, to get his take on the formulas that will ultimately define this year's advertising winners and losers.
Perhaps it was destiny that Linda would come to be a creative director. Raised in an artistic collaboration between her parents, a French fashion designer and an Italian Pastry Chef, she was exposed to line, drama, precision and movement before she could hold a crayon.
Beating blank page syndrome can be worse than your first date -- content creation is fraught with peril for many small businesses.
If you watch the talk shows and commercials the week before the Super Bowl, you'll see they promote food for Super Bowl Sunday. So I wonder, is the ...
Over the course of this year I'm going to explore some of the above themes through a real-time novel project called NewRules.nyc, but I thought I'd pull some out here for a quick blog.
Over the past decade, consumers have been armed with technology that allows us to do great things in our everyday life, but entertainment brands have been extremely late to the game in keeping up with these changes.
I've started passively collecting examples of items and products that trivialize stalking. I don't seek out this stuff, it seems to be just out there in the world. Greeting cards, coffee mugs and so much more.
Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations.
Why do I have an unfavorable impression of most Super Bowl ads? It's quite simple. Most of them don't work. They cost a lot and produce questionable returns to those that pay for them.