In the era of digital marketing, brands are increasingly focused on the latest trends from memes to consumer-generated content to mobile everything. F...
Almost three-fourths of Americans worry about how much personal information is available online, and more than half feel like they can't trust social media sites like Facebook and Twitter to keep their personal information.
My wife Barbara and I are back in Chautauqua for the 2014 season, two of our favorite months in the year, full of lectures, performances, and beautiful Finger Lakes weather.
In the age of bite-sized lists, tweets, and pithy "tl;dr" wrap-ups, we're losing the ability to engage deeply with subjects. Hoax sites have learned our diet and how to disguise themselves as food. The only way to fight back is to change what we eat.
It's actually kind of fun to see modern day portrayals of parenting, because the style is so vastly different than in generations past.
Public advertisements have become such a commonplace part of the American landscape that we don't even consciously register them anymore -- that is unless they contain something extraordinary.
How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.
The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.
Ho ho hope I'm not getting your tinsel in a tangle by talking about holiday marketing strategies in the summer, but savvy marketers need to know that by planning today, you could earn a serious seasonal revenue payday.
AOL BUILD talks "Sex, Drugs, Rock 'N' Roll and Advertising" with Andrew Robertson, President and CEO of BBDO Worldwide moderated by AOL CEO Tim Arms...
If you don't like feminism, don't call yourself a feminist. But I have a hunch that when your brilliant little girl grows up and voices her desire to be president you are not going to tell her she should instead look for a man to open her jars -- you may even encourage her to call herself a feminist.
As brands move on from the marketing funnel era, they need to keep the individual customer as the focus of every effort. Marketers can't promote a new product to the world and expect people to run out the door to pick it up.
My dear friend Erika Ferszt, Luxottica Group's Global Advertising, Media & Digital Director, spent some time with me in Cannes to talk about how she maintains the integrity and authenticity of Ray Ban, arguably one of the most iconic and popular brands.
Yin Rani, VP of Integrated Marketing at Campbell's Soup Company, spent some time with me at Cannes to talk about her new role at the CPG giant. Having joinied Campbell's in December, Yin is responsible for establishing the strategic direction for Campbell's advertising, media, global design and digital marketing and social media.
t's the authentic way in which they share, reporting from their bedrooms or living rooms, that make these YouTube sensations feel trusted to their young fans. Many of the so-called stars are still wearing braces themselves. They admit their own imperfections and share strategies on how to hide pimples or overcome awkward moments and that is part of their charm. It's an accessorized Judy Blume on YouTube.
As the sophistication and creativity of marketing communications increases, a message of inclusion resonates with tremendous impact and deep emotional connection. And as it does, it creates a powerful loop.