Every agency has heard so many times: "can you guarantee marketing results?" As soon as I even think the client is serious, I know it's never going...
There's a lot of pressure on startups to perform well in their initial marketing and advertising campaigns. If you succeed, you'll earn a wealth of new business, but if the campaign fizzles, you'll have wasted a significant portion of your already-tight budget.
Brands and consumers are demanding more of each other. But if you want your brand to get more from consumers, you need to give more. You need to provide things of real value and relevance.
Saturday morning I was lying in bed, looking at Facebook, when I came across a story about Nasty Pig's holiday commercial being taken off TV. I immediately contacted Nasty Pig's CEO, David Lauterstein, to see if he wanted to sit down and tell me more about the situation. I'm extremely grateful that he did want to chat.
Since joining Deutsch LA nearly 10 years ago, Kim has lent her ability to inspire both clients and agencies to look at things in a new way on brands a...
Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.
Over the years, other opportunities have come my way, but I've chosen to stay for reasons that I hope will inspire others as we finish 2014 and set goals for the year ahead.
Collette Liantonio launched Concepts TV Productions Inc. in 1983. Since then, she has produced over 3,000 commercials and infomercials, many of which ...
What you say matters, but how you make people feel matters more. To quote the great Maya Angelou, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.
I am a big believer in the concept of data-driven scientific marketing; trying lots of experiments and rapidly iterating based on the results. Today's...
Last time I checked, people in relationships, whether new or established, want to see their partners. This phenomenon can be nearly impossible while juggling work deadlines.
I'm told I need an exit strategy. I'm told ad agencies don't need writers anymore. I'm told there's even less need for 44 year old writers. And what do I plan to do in five years when I become 45?
"Each day, more than half the world's adult population read a daily newspaper: 2.5 billion in print and more than 800 million in digital form," according to the World Association of Newspapers and News Publishers (WAN-IFRA).