The New Marketing Paradigm: From Lack to Abundance

Schuyler Brown, 01.05.2010

Trendspotter, Founder Skyelab-NY.com

Our psychology of lack is being eroded by a sensation of abundance that has arisen despite our financial "woes."

Most Depressing Ad of 2009

Anne Z. Boxer, 12.30.2009

Boulder writer

The current TV ad for SeroquelXR is so depressing it is hard to watch. One full viewing was enough -- after that it was zapped by the remote after the first treacly musical note.

Susan Credle, U.S. Chief Creative Director at Leo Burnett, presses on the limits of the advertising business today

Jarvis Coffin, 12.22.2009

CEO & President, Burst Media

IAB's Smartbrief picks-up on an interview over at Forbes.com with Susan Credle, the U.S. Chief Creative Officer of Leo Burnett. Ms. Credle, laments th...

Sir Harold (or, I'm Just Wild About Harry)

Paula Gordon, 12.23.2009

Producer and host: The Paula Gordon Show

It's going to take us all to demand that the mass media fulfill its role in a democracy. If we are going to govern ourselves and not be overwhelmed by the rabid wrong wing, we have to know what's really going on.

Target Women: Lessons 2009 (VIDEO)

Sarah Haskins, 12.18.2009

Host of “infoMania’s” "Target Women" on Current TV

This year, I realized that we can't be perfect wives, mothers, career-women, and super-hot sex babes all at once. And then, I turned on the TV, and I remembered: of course we can! All we need is Stuff!

Slippery Numbers

Simon Sinek, 12.16.2009

Simon Sinek teaches leaders and organizations how to inspire people

I write the most popular blog on the internet* *comparison made to less popular blogs.

Menopause: Marketing Fear

Susan Kim, 12.15.2009

Playwright, TV writer. Author: "Flow: The Cultural Story of Menstruation" w/Elissa Stein

Years ago, a retired advertising executive confided to me that the key to a good pitch lay in the skillful manipulation of fear and desire. This is certainly true for hormone replacement therapy.

Product Failure

Irene Zutell, 12.10.2009

The riddle is this: Who but a child less than years of age would buy a sweater, a watch or an SUV because Tiger Woods -- or any celebrity -- endorsed that product?

Ralph Lauren Boycott: Retaking Beauty

Greg Archer, 12.08.2009

Professional writer based in the San Francisco Bay Area

While touring with "America The Beautiful," Darryl Roberts says he has met more than 100,000 young women, the vast majority of whom have eating disorders or think they are ugly.

Winning Online Advertising: Insights From ad:tech 2009

Andrew Cherwenka, 12.07.2009

VP biz dev at trapeze.com

By the end of this year the advertising industry will have lost 10% of its worldwide revenue, compared to normal annual growth rates of 5 or 6%. Agenc...

Can Mad Men be Good Men?

Tom Matlack, 12.10.2009

Co-founder of The Good Men Project

This Saturday my crew is taking its nationwide discussion of what it means to be a good father, good son, good husband and good worker to Los Angeles.

Newspapers Turning Into A Glorified "Greensheet"

Jackson Williams, 12.04.2009

Austin-based writer

A. H. Belo has just announced in an internal memo that some "section editors" (news editors) at all of the company's papers, will now report directly to the corporate team of "sales managers."

"Don't Be Evil": How Larry Page and Sergey Brin Really Think and Should We Worry About Google's Dominance

Anis Shivani, 12.03.2009

Writer

We shall see if Larry and Sergey's collective brain can keep up with the spontaneous evolution of the Internet.

Toma Lo Bueno (Or, Why Coca-Cola Loves Bolivians)

Nathaniel Loewentheil, 12.02.2009

Exploring Bolivia's politics and resources

I recently moved to Cochabamba, Bolivia, and will be publishing occasional pieces here on Bolivian politics as well as my personal adventures. Here's ...

You Say You Want A Revolution? The Virtual One Is Almost Here

James Boyce, 12.03.2009

Founder Common Sense NMS, dotPAC

Bet for the top story of 2010 being the Internet Revolution. The next two to three years are when we are going to see the Internet become what we all thought it would be.

The Future of Content

Rich Nadworny, 12.01.2009

Digital Strategist, Owner of Digalicious

Unless we are all willing to settle for user generated content of various and dubious quality, how will we get that great content we've grown used to?

Cash In On Your iPhone App

Krishna Subramanian, 12.01.2009

Co-Founder, Mobclix

Who doesn't want to capitalize on the iPhone app gold rush? With close to 120,000 apps created and over two billion downloads so far, this is officially a multi-billion dollar industry.

A World Without Advertising

Keith Blanchard, 11.25.2009

Keith Blanchard is the North American Executive Director of Story Worldwide.

Whether the average person is exposed to 3000-4000 commercial messages a day or 5,000 or some other vague, suspiciously round number, it seems abundan...

Do Whateveryouwannukah? Why I Won't Be Fa-la-la-la-la-ing In To The Gap This Holiday Season (VIDEO)

Cathleen Falsani, 11.24.2009

Chicago Sun-Times columnist and author

I'm all for inclusiveness and multiculturalism, as much as I am for inexpensive cotton T-shirts and reindeer-themed boxer shorts. But this year's Gap "holiday" ad campaign just rubs me the wrong way.

Mad Men: Three Seasons On and Looking Forward

William Bradley, 11.22.2009

California-based Political Analyst NewWestNotes.com

I've been thinking about the arc of the series, from 1960 to 1963. Where has the series been, where is it now, and where might it be going with creator Matthew Weiner?

Poop Culture

Robert Rosenthal, 11.20.2009

Writer, Producer, Host, Chef

It seems inevitable that the potty is going public and the continued descent into indignity will be fed by our insatiable consumption of crap TV and tabloid fodder.