To mark its 80th anniversary, Sperry have embarked upon a special journey. Launched in March this year, the Odyssey Project has sent eighty ambassador...
The combination of the vastness of the Internet, proliferation of social media and 24/7 technology use have increased the competition when it comes to eyeballs.
You've probably forgotten about me by now, but I am certain you remember my work. I'm the "Tootsie Roll girl." That kid who sang the jingle in the 70s. The one that goes: "Whatever it is I think I see, becomes a Tootsie Roll to me." Yeah, that one.
It would make perfect sense for Mad Men to win its record-setting fifth Best Drama Emmy. And it's high time for Jon Hamm, after eight nominations for his masterful performance as the iconic Don Draper, to finally take the Best Actor prize.
Many people in our industry believe that risk is the essential component to great creative. Every advertising rookie learns early on that career success is dependent upon doing or being associated with edgy, award-winning campaigns.
"I'm a real big believer that the more things change, the more they stay the same. We are not rushing out to reinvent content marketing. We are embr...
At the Cannes Lions Festival of Creativity this past June, I had the great fortune of spending some time with Phil Thomas, CEO of Cannes Lions.
Manhattan Mini Storage's bold advertisements are expected, but one of their recent "Storage Space Love Stories" is worthy of more conversation than it's provoked. The image is all over New York City's MTA-- a transgender woman, or male drag queen, poses by a vanity with furs and wigs surrounding.
At the Cannes Lions Festival this year, I spent some time with Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships at NBCUniversal. Linda oversees all advertising sales and market strategy for the company's entire TV portfolio including two broadcast, 17 cable and more than 50 digital properties.
This past June at the Cannes Lions Festival of Creativity, I spent some time with Mark Tutssel, Global Chief Creative Officer of Leo Burnett, who is responsible for setting the creative vision for the network's 95 global offices.
Jane brings an all-encompassing perspective to client accounts thanks to her globe-spanning 20 years of communications experience in both client and a...
During the Cannes Lions Festival in June, I had the great fortune of spending some time with Jim Stengel, Former Global Marketing Officer of Procter & Gamble, and now President & CEO of The Jim Stengel Company.
In Cannes this past June, I spent some time on camera with my friend Bob Greenberg, Founder, Chairman, and CEO of R/GA, one of the most creative and innovative agencies on the planet. Watch as Bob and I discuss how R/GA reinvents their business model every nine years and how they are using technology to disrupt the way they think and create.
If your company has yet to be active on social media it's about time to get out from under your rock and make some changes. The number of platforms offered today to help increase your company's visibility and sales has dramatically increased.
Mary Wells Lawrence, advertising visionary, trailblazer and legend, shares the simple advice that has led her to get everything she has ever wanted: Double Yourself.
Dig a little deeper though and you find some fascinating stuff going on at Cannes, which has just wound up on the French Riviera. And some of the more interesting developments are in the fields of retail and shopper marketing.