As a consumer overwhelmed by the profusion of brands, it's increasingly more confusing and difficult to know what's right for your little Balthazar or Zorro. In the past we relied on our gut.
An advertising strategy that includes the additional targeting capabilities of connected TV means brands are finally in a position to jump well beyond the benefits of current addressability options, to a new level of optimization and the higher efficiency that they seek. Now, that's exciting.
All start-ups and brands in need have the same marketing challenge. Cost-effectively finding, keeping and motivating customers to support your business, in a world where distraction rules and attention spans are just seconds.
What I don't understand are the people who have escaped the trenches, who no longer deal with the day-to-day insanity and haven't sat in a status meeting since 1998.
In advertising, there's something called an ADLOB. It stands for "Ad Like Object" and it's called for when we need to present something to a client that's a simulacrum of an ad without being a full on ad itself. In dating, I've discovered the need for -- and therefore invented -- a similar term, a Datelob.
If you weren't able to make it to Austin earlier this week, here are the insights all marketers should take away from the industry's most important conference.
As consumers become more apt to swap the click of a remote for the opening of a laptop or tablet to "tune in", brands will need to reassess how they buy and place their media.
After spending a year in the cost account department of Unilever, Michael Wood realized that the course of his professional career was meant to lead somewhere else.
There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it.
People already driving electric cars have fallen in love, as shown by off-the-charts customer satisfaction ratings. But for the vast majority of Americans who aren't yet driving electric, how do we get them charged up?
Here's the thing: women drive car buying decisions. Car people, don't forget to speak to them in their language.
If advertising of yore tried to prey on insecurities and the psychology of the public, today they're scouring the glut of what we're discussing each day for keywords that might as well be invitations to solicitation.
There are times when I feel obliged to give something back to advertising, an industry that has given me so little. Last week was one of those times.
It's time to usher in the annual rite of spring known as March Madness. While Cinderella grabs millions at the box office, a record number of small-screen viewers will be on the lookout for another kind of Cinderella who can prevent the Kentucky Coronation.
It was 2007 when Don Draper, figuratively depicted in the show's elegant opening titles, began his long fall through the 1960s, passing through the best of the materialist America he helps spin into being on his way to ... what?
I don't have a crystal ball, so I can't answer these questions definitively. But I've built a career and a company in the digital space, and it's my job to stay in front of these technologies and provide strategic direction for my clients. So here are four budding trends that I would love to see blossom over the next few years.