Reaching the Hispanic market has always been a moving target. Our country's Latin American community is dynamic; comprised of a changing mix of people from dozens of Hispanic countries, with a wide variety of cultures, acculturation levels, media habits and spending behaviors.
This past June, I had the opportunity to sit down and talk to my friend, Emmy-award winning TV producer, and Chief Content Officer at Mindshare NA, David Lang, on creativity being informed by data, the definition of premium content, and the importance of a distribution strategy.
"Won't someone please think of the children?" We'd like to think somebody is thinking about the children, but for the right reasons.
've been "prowlin' and a growlin'" for 70 years now and sometimes you forget to take stock of the world around you. It's easy to think that what's here now will be here tomorrow, but it doesn't just happen. It takes you. Only you.
Brands that go beyond participating in the DIY trend to actually shaping it understand that they need to be relevant to multiple areas of people's lives.
I was shocked the other day to pull up a website and see my own mug staring back at me in an ad gracing the side of the page. Sure, targeted advertising has been making big waves lately, but seeing my own image in one was a first for me.
Gino DePinto, AOL BUILD Watch Matt Seiler, Global CEO of IPG Mediabrands take the #AOLBUILD stage and moderated by AOL's very own Jack Bamberger, ...
Do you know what would convince you to buy a specific brand of liquor? Maybe it's a spirits-loving friend, a spur-of-the-moment decision at the liquor...
In the era of digital marketing, brands are increasingly focused on the latest trends from memes to consumer-generated content to mobile everything. F...
Almost three-fourths of Americans worry about how much personal information is available online, and more than half feel like they can't trust social media sites like Facebook and Twitter to keep their personal information.
My wife Barbara and I are back in Chautauqua for the 2014 season, two of our favorite months in the year, full of lectures, performances, and beautiful Finger Lakes weather.
In the age of bite-sized lists, tweets, and pithy "tl;dr" wrap-ups, we're losing the ability to engage deeply with subjects. Hoax sites have learned our diet and how to disguise themselves as food. The only way to fight back is to change what we eat.
It's actually kind of fun to see modern day portrayals of parenting, because the style is so vastly different than in generations past.
Public advertisements have become such a commonplace part of the American landscape that we don't even consciously register them anymore -- that is unless they contain something extraordinary.
How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.
The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.