From where do we draw inspiration? Some say creative development in advertising is intuition or a gut feeling. Others may say it's an insight provided...
Jason Levine, who is responsible for Oreo on a global scale, stopped by AOL's activation at Raptor House to talk about the Oreo brand.
In the last two years, Pepsi has re-imagined the SuperBowl halftime show, and in the spirit of innovation and creativity, took it a step further this year.
With the World Cup taking place this summer, I was excited to talk with Howard Handler, CMO of Major League Soccer at SXSW Interactive this year. Howard is a sharp dude with a unique background.
Unfortunately, the mid-sized donor base has reduced its nonprofit support in recent years. The good news is that there are ways to reverse this trend and prevent core donors from drifting.
Keep your posts short and to the point. What was the average attention span in 2013 you ask? Eight seconds. EIGHT SECONDS! There's really not much more to say about that.
These five bright, interesting, and interested students from the University of Georgia are a part of a collaborative research project with PHD to build consumer insights on millennials. At SXSW this year, I sat down with them to talk about their point of view as consumers and as the culture of youth.
Today, altered images of girls and women (presumably men, too) depicting bodies shapes that are unattainable and unhealthy are used to sell everything from bikinis to lipgloss.
I might expect this sort of depiction of women in a photo accompanying a story in Penthouse Forum targeting guys with office sexcapade fantasies.
Show me a person with a vision, the passion to win, and the absolute will & desire to succeed. And, I'll tell you that success is inevitable.
The name of Gerson da Cunha of Mumbai means a lot to men and women of a certain generation, including mine. Simply put, he is sui generis. He's India's Renaissance Man. He possesses a towering intellect and a warm and giving personality.
As the social ecosystem continues to grow and evolve, marketers must think strategically about how they publish their content across networks and devices.
Detroit's fall from grace -- from its ruins porn to its obesity rankings, from its crime rate to its bankruptcy -- has all been exposed in the lurid glare of publicity.
It's the latest craze, the emerging brand-sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn't feel "Salesy."
Was there ever a time in your professional career that you associated new ideas and creativity with beer or coffee? I must admit, I enjoy the process ...
My armpit does its job just fine and my appreciation for what it does is not contingent upon how it looks, how it looks to others or even how lovely it smells. My armpit is, happily, the last place on my body that gets my attention.