If you have something to say...
Say it on the Huffington Post
If you have something to say...
Say it on the Huffington Post
With age comes wisdom, or so we're told. The truth is, all of us can learn a lot from children -- and that goes double for CEOs. Experience counts for a lot, but so does a simple way of thinking, uncluttered problem-solving, and even basic, sensible kindness.
We rounded up the best thinkers in content marketing to address the current state of the RFP process. Here's what they had to say: "RFPs never really...
Appealing to a design-conscious fashionable consumer requires a well-constructed, custom approach where content, not short-term promotions, rules. As with clothing, timeless style trumps fleeting fads in a flawless social media execution.
While riots, violence, and other domestic and civil disturbances frequently flare up in places like Mexico, Brazil, Greece, Korea, Thailand and many other popular international destinations, American travelers still flock to these hotspots to soak up their sun, tour their sites and spend hoards of money. While this trend may seem counterintuitive, it reflects the successful adoption and sponsorship of a more advanced and nuanced set of strategies and tactics to promote continued tourism to these destinations.
Newspapers aren't even going the way of airlines, nickel and diming us for what we came to expect. They've simply eliminated a lot of the content from what we're paying for or making us spend time hunting online for stuff which was once right in front of us.
The New York Times has launched "Spark," a product created by the Times' Idea Lab that serves display advertising into stories as they ...
Playtex knows that in America sex can sell almost anything -- even toilet paper. So the logical next question is, of course, can it sell the GOP? And recent events make it look like Republicans are desperate enough to find out.
Have you had an experience where you recognized a need and saw an opportunity to help another person, or group of people, and ignored that quiet voice of doubt about your ability or authority to step in and take action?
As a result of recent successful multimillion-dollar online fundraising campaigns for products such as the Ouya, Pebble E-Paper Watch and Amanda Palmer's Theater is Evil album/tour, which have captivated audiences worldwide, crowdfunding is quickly becoming a business staple.
When a brand is in a position to capitalize -- in real-time -- on the lights going out at the Super Bowl, we've reached a new level of marketing agility and impact. Until this moment, such 24/7 content creation could only be executed by the skill sets of a media company and its newsroom. But that's all changing.
As if being diagnosed with a terminal disease (for the record, I have no intention of letting this beat me) isn't bad enough, it is a disease that the general public has never heard of or knows very little about.
I want my son to be able to retain his innocence for a while, and I want him to be able to watch sports without having to cover his eyes. Sports is about the thrill of victory. The agony of defeat. Teamwork. Excitement. Competition. Not advertisements intended to shock.
As a Caribbean islander transplanted in New York, I am often perplexed by the response even the slightest lilt can elicit, from curiosity to downright imitation. But is imitation always the highest form of flattery? The recent Super Bowl ad by Volkswagen seems to have reignited the discussion.
Facebook announced a major addition to their Gifts product on January 31st -- Facebook Cards. Facebook Cards, as the name implies, are physical, multi-use gift cards that users can order for friends directly through Facebook.
This Super Bowl season, Taco Bell and its ad agency, Deutsch L.A., have rolled out a TV spot brimming with stereotypes, a storyline that's absurd and denigrating.
Two things are happening in this year's race to Super Bowl advertising greatness: 1. Early social buzz and engagement are critical. Nearly everyone'...
