Don't be afraid to ask for something you desire: While it won't always be given, if you never even make the attempt, you'll never get what you want.
Will Graph Search be a hit or will it be another innovation to fall by the wayside? Only time will tell, but it's a journey that brands should definitely be keeping an eye on
Last week, Secretary of Defense Leon Panetta and General Martin Dempsey, Chairman of the Joint Chiefs of Staff, announced their intention to lift the ...
New York Times food journalist Mark Bittman asked, "Why Do Stars Think It's OK to Sell Soda?" The question is brilliant, but goes unanswered -- a rhetorical question where perhaps we'd do better than to take the answer for granted.
Online advertising used to be a relationship driven market. Agencies would strike deals with clients for large pre-determined campaigns. Then came the real time bidding exchanges.
When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey?
In this age of tweets and texts, shorter is better. Short titles may serve useful purposes in that they could facilitate discussion and reference to legislation, but such titles often serve another perhaps less noble purpose.
Last year, businesses began recognizing the social space as a place for two-way communication, not just a type of media. Here are a few important trends for businesses to watch as we move into 2013.
The beginning of the end of being forced to sit through ads is underway. Skipping ads you don't want to watch is like water pouring through a leaking dam. No matter how you try to plug the leak, forced ad viewing will be a thing of the past. And yes, it's coming to TV.
My fellow marketing professionals, don't do evil; we must look beyond party or faction, beyond advertiser, agency and vendor and remember our solemn and shared responsibility to support this great nation by creating entertainment that cheers and informs.
There are many, many articles on content marketing and social media with tips and steps and plenty of generalities. Very few seem to offer any real concrete ideas or practical examples. In this series of articles, we are publishing an actual case study for a very real company.
We are taking way too many drugs for dubious or exaggerated ailments. What the drug companies are doing now is promoting drugs for long-term use to essentially healthy people.
LAS VEGAS --TV and video planning have been moving closer in recent years, and all signs point to 2013 as the year the two will finally merge, predic...
You don't have to be a futurist to see tomorrow's hottest new technology and innovation trends before they hit -- just willing to click a bit further than "Best of CES" round-ups that focus on jaw-dropping products alone.
LAS VEGAS - At last year's CES, advertising on Internet-connected TV's was presented as an emerging opportunity. This year, major brands ...
Usually I turn my head, avert my eyes, turn off the sound. Sometimes, I fast forward (thank you, TIVO). I hate watching creepy television ads from...