If you have something to say...
Say it on the Huffington Post
If you have something to say...
Say it on the Huffington Post
The Blog
Although it's important to be knowledgeable about web technologies and the ever-evolving way that consumers use them, it is still fundamental to understand the consumer.
Mobile marketing cannot be narrowly defined as reaching people on cellular phones. The truth is that when we say mobile we really mean mobility.
There were two shows this week in the city and one message. Targeting. And geolocation technology on mobile devices is a big part of it.
I see the future of digital being driven increasingly by storytelling. Not that that is anything new. The challenge is to find a way to monetize these stories in a way that both the readers and the storytellers are comfortable with.
Who owns Agency ideas presented in a pitch... the prospective Client, or the Agency? As an industry, we aren't doing ourselves any favors by not recognizing and abiding by a single industry position on the matter.
A marketer's inconvenient truth is that consumers now demand that brands are authentically present in all facets of their lives; short cuts and bare minimum marketing simply don't create a memorable brand experience.
Peak Oil refers to when oil production reaches the point of diminishing returns. Borrowing the concept, will there be a point when media consumption reaches a point of diminishing returns?
If either a) your audience is not on Facebook or Twitter or b) those who are don't want to engage your product/service within social media, spending even a dime of your time or effort or budget is a waste of money.
As we buckle in for yet another Advertising Week in NYC, it is worthwhile to reflect on some of the significant shifts we have seen over the past year in digital marketing and think about what it means for the future.
NYC is home of the best restaurants in the world and Advertising Week is another excuse to meet with partners and talk shop over seven course French cuisine, but for some reason I decided to go on a diet.
In a year of fresh Census numbers, financial recession and an uncertain and highly competitive political climate, it is evident that the size and power of Latinos are slowly but surely getting the mainstream spotlight it deserves. But, why hasn't the needle moved more?
As I am currently surrounded with the sticky miasma of a million children's toys and baby products, it occurs to me that they all need to be re-named...
While you're racing around New York City for the many events, I want you stop and, pardon me, remember to smell the roses.
We live in a world where, as consumers, we wield more control over the messages we receive. The brand is not just "beamed" from headquarters, but is controlled by the consumer and how she or he adds to or reacts to it.
Three simple words. They tell the story of how business actually happens. So if it's that simple, why don't more companies get it right? Advertising Week is a good time for a bit of reflection.
Unlike the one-dimensional characters of my youth, today's icons are as complex and engaging as the brands they represent and the society we live in.
