It's not surprising that the man behind one of the first digital shops recently published the world's first full-length interactive business book exclusively to the iPad.
Shazam, the app for smart phones and tablets which "listens" to television shows and immediately surfaces up related information, has been used by ma...
Is it Halloween, April Fools or both? That was the question I asked myself after I watched the LG advert by SuperHeroes Amsterdam online.
From pizza to politics, the following is an incomplete list made by an amateur of observed persuasion and advertising techniques. Examples abound so readers may supply their own.
Looking at the attempts to regulate political expenditures and the many laws passed over my lifetime, I have to ask, "So how is that working out for us?" Yes, it is sarcasm you detect.
Advertisers frequently trade on the implicit trust we have in medical professionals to sell products for their clients. For example, an advertisement promoting the consumption of 5-Hour Energy has recently been running on television.
Livestrong can survive the loss of Lance. It just needs to strike while the iron is hot and spread its identity well beyond one man.
Welcome to the second decade of the 21st century and to the era of the "Mixed Mindset," which is highly mediated, intensely personal, and increasingly political.
Should CFLs not be Energy Star qualified? Should strawberries destined to hit the road not be labeled organic? Should paper that's on its way to be bleached not be described as 'sustainable'?
When I see a family struggling to get their kids buckled into the safety seats in an SUV, I just laugh. Anyone who chooses an SUV over a minivan because they're worried about looking unhip will quickly need to figure out the coolest accessory to go with a bad back.
It's difficult to embrace the hype while wading in a sea of black.
"All hands on deck" creative brainstorms are often wildly inefficient, ineffective and financially irresponsible. Here are three major downfalls of "more the merrier!" creative brainstorms.
In a fun way, we can teach ourselves and our kids to become better political consumers than we have been, because our world now demands it and we can no longer afford our ignorance.
Chairs are like Facebook but not because we want a break, as the spot says. It's because we want to sit around, talk about ourselves and watch the world go by without getting up. And you need a good chair to do that.
Citing the just-released, comprehensive study of digital advertising, titled "The Digital Media Forecast 2012 - 2017,"...
I love my job. And how many of us can really say that? I love the people; I love the variety; I love the flexibility and freedom I'm given to set asid...