This ode overturns Apple's original, unspoken premise. Its contrived poetry celebrates Apple's past as if it's the path to the future. Woe is Apple.
While it's true that many companies work with local creative agencies to develop targeted advertising that is unique to each market, campaigns that are launched globally with a cohesive central theme are not uncommon.
Real-time technologies, the explosion of social networks and emergence of big data are revolutionary breakthroughs in the post-traditional ad world. Consumers are smarter, savvier and more empowered than any other time in history.
As much as the beguiling, expensive TV car ads featuring Shaquille O'Neal are memorable, a cheaply made public service announcement I heard on the radio years ago has stuck in my mind as much.
It is time to check in on the battle between Facebook and Twitter for dominance of the social media world. Until now it has been a one-sided, Facebook...
Shannon Lewis understands the importance of building a personal brand. She does more than talk the talk, she walks the walk. Shannon understands that you have to embody a brand in order to represent and sell a brand.
What does a designer want to do with endless white space? Create, of course. A designer by trade, Darrell is most excited about the need for technology and creativity to work together to deliver "consumable" experiences and services.
Now that July 4 is safely behind us, I must confess something that may change how you feel about me: I hate firecrackers. I don't just dislike them. I hate them. HATE them. I also dislike barbecues, the beach, football and hot tubs.
Some advocates contend that tweaking the nutritional content of foods marketed to children is a good approach because it's incremental, while stopping marketing altogether is asking for too much. But why must this be the only way to engage in incrementalism?
hen my kids were young, I was the one grocery shopping, changing diapers and taking them to doctor's appointments. For some of that time I was a single dad, but for all of it I made career decisions, and personal decisions, based on my children's lives.
Shame, guilt, and fear can be very effective motivators for a nonprofit, but they tend to leave a bad smell in the nose of its supporters. It's the odor of slash and burn, an indicator of a completely unsustainable message.
In this new era of marketing, the technology infrastructure of social media and the ability it gives us to search anything--instantly--online, has made it easier for thought-followers to find what they need when they need it.
No amount of legislation could entirely insulate children from food advertising in today's world, where even the inside of the bathroom stall is now considered fair game for marketers.
The Chinese government has clearly understood the importance of image and, over the years, has taken an increasingly systemic approach to public relations.
Mad Men's season six was a bit of a slog. But we have arrived at the place where we want to be, the very edge of the show's final season.
Once called the creative director of the decade, Bogusky is now helping shape the message of everyone from Al Gore to budding worldchangers. Homeless...