Many people don't even know that the cheetah, the world's icon of speed, is actually racing against extinction. And it's a race that the cheetah will lose without our help. The biggest threat to the cheetah is no surprise. It's us. Humans.
Elephants and other endangered wildlife are being killed at an alarming rate by poachers looking to fill consumer demand. Poachers must stop benefiting from this illicit trade and consumers must stop the demand.
The birth of this baby Sumatran rhino is hopefully just the first of more to come -- injecting new genes, new life, and new hope into a species that many feared might never see another calf born again.
If we don't make sure that today's young people enter adulthood with their eyes wide open to the importance of protecting our living planet, then we are all -- elephants, animals, ecosystems, people -- in deep trouble.