The rise and subsequent decrease in popularity of Pokémon Go has provided valuable insight into the way you design a game to be played (known as game mechanics) impacts your ability to monetize the game in various ways.
The idea of lowering barriers (both financially and technically) to market entry, while providing a more desirable royalty split, seems unreal. That's why Wix's new product launch, Wix Music is interesting.
So you've created and developed an app that's now out there in the world. Congratulations! You're one of one million. You've told all your friends and family, the people you went to school with, your neighborhood and friends of friends about how it will change their lives so they'll download it.
Marketing begins the day you put your mobile app idea into production. When growing or scaling your mobile startup, you have to look at a much broader spectrum of marketing effort, instead of just customer acquisition.
It's not enough for any company--tech or non-tech--to merely warn consumers that using a product involves risks and consider that doing so has absolved it of any further responsibility. Those who would serve consumers must make every possible effort to eliminate all known risks without delay.
I bet you think the mobile Internet is open. That if you write the next great mobile app there is nothing that can stop it from fulfilling its destiny. That if you create a mobile content app that blows away Netflix there is nothing that can stop it. Wrong.