The old adage "you can catch more flies with honey than vinegar" holds true for digital marketers today. This is especially true for the technology industry, where the "honey" is valuable content that makes understanding technology, and its application, easy for consumers.
Mobile technologies are creating new ways for students to connect with their course materials, their classes and their colleagues, while also providing new ways to save money, while increasing access, productivity and flexibility.
The surveillance state may strive to know all and see all, but it cannot survive intense scrutiny of its own behavior, even when backed by an army of lawyers who are expert at stretching the law to its breaking point.
These con-artists use their former connections to legitimate people in the industry as a way to lure the desperate, eager, young singer-songwriters into their web; promising record deals, tours, radio play, etc., for a price. How do I know? It happened to me.
Ethan Stock lived the Silicon Valley dream. He had recently sold his company to eBay and emanated the tanned skin and relaxed composure you'd expect of someone who just cashed a big corporate check. But I was surprised by what he said next. "Mediocrity is worse than failure, you know?"
If you teach students one trade, that skill might be obsolete in a few years. But if you teach people how to think and look at lots of information and connect dots -- all skills that a classic liberal education gives you -- you will thrive.
It's no different in any industry. Hunger is the key component to innovation. How well that Hunger serves you, though, relies heavily on a recipe of awareness, obligation, and strategy.
Never has there been a bigger "Scr__ You" to American workers and manufacturing than tax-avoider Apple's tag line on all of its national advertising: "Designed by Apple in California"
Last week, the newest frontier in mobility and application development dawned: the "iCar." During its annual World Wide Developer's Conference (WWDC), Apple announced plans to bring the iOS experience in 2014 to at least 12 different car markers.
Broadcast is not blogging, news media is not New Media, and serious reporting is not riffing. Considering the age and attention span of the mobile and smartphone demographic, why is media in such a panic to cater to them?
A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.
Digital Diplomacy is a topic that conjures up images of embassies conversing with foreign governments and broadcasting information and well -- propaganda -- to impact policy goals. But you don't have to be a government or super influencer to have international impact. Social media has given everyone a voice.
There's only one way to describe it - Data Insecurity. From the day I owned my first iPhone I've been a customer of AT&T. And certainly there's been...
There are literally hundreds of iPad apps and games that claim to teach toddlers and elementary school-aged children the basic of mathematics. Unfortunately, when it comes to combining educational content with engaging features, most of these offerings just don't add up.
I'm a full-time working mom and one of growing number of female primary breadwinners in the United States. But, luckily, I'm a working mom in the age of Facetime, Skype and other apps that can help me stay in touch with my kids.
Snapchat is the Las Vegas of social networks -- what happens in Snapchat, stays in Snapchat... or does it?