If anyone but Apple released a major new product whose most unique selling point was a new accessory plug, consumers would jump ship faster than rats on the Titanic. So why on Earth are we all going to buy the iPhone 5?

UPDATE: The event has ended. Check out our rundown of everything Apple announced, browse our gallery of gorgeous iPhone 5 photos and then take a look ...

Put on your party hats: Apple has sent out invitations for an event to be held on September 12 in San Francisco, where the long-awaited "iPhone 5" wil...

"Who is taller: LeBron or Kobe?" This single, somewhat irreverent question -- spoken in the general direction of an iPhone during Apple's 2012 WWDC k...

Get all the latest news from Apple's 2012 WWDC event from Engadget's live blog....

Apple has just wrapped up one of its semi-annual engine-revving events, and the Internet has just about explodedwith that special admixture of excitem...

Here are five ways that Jobs changed the way we think about presentations, and how you can improve yours by following Jobs's lead.

Apple needs no lesson on innovation, but at the same time, it's interesting to see where simple overlaps could bring new life to its current products.

"Just do what's right," Apple's co-founder Steve Jobs reportedly advised Tim Cook, his successor as CEO of Apple Inc. That's how shift happens.

Apple announced Monday that it plans to spend nearly half of its $100 billion cash hoard to pay a dividend to investors and buy back shares of the com...

NEW YORK — Apple Inc. said it will announce the outcome of its internal discussion concerning its enormous cash balance on Monday morning. Anal...

After months of speculation, the rumors have been put to rest: Apple announced its new iPad today, and everyone is talking about it. Twitter explod...

Apple has just wrapped up its latest press frenzy in San Francisco, and along with several new products, the company shared a slew of statistics about...

SAN FRANCISCO — In announcing the new iPad, Apple CEO Tim Cook described a "post-PC" revolution that surprised even the company. "The momentum ...

Apple has made iOS 5.1, the newest version of its mobile operating system for iPhone, iPad, and iPod Touch, available for download, announcing the upd...

UPDATE: That's a wrap, folks! Check out HuffPost Tech for our post-event coverage, including everything you need to know about the new iPad, Apple's l...

Apple is probably planning to unveil its latest iPad at an early afternoon event in San Francisco that will kick off at 1 p.m. ET (10 a.m. PT) on Wedn...

As if the wait for the latest iPad hasn't been painful enough, the current look of Verizon Wireless' webpage is like rubbing salt in the wound. On ...

Mark your iCal, everybody: The next iPad is almost certainly going to be announced on March 7. According to a tweet by the New York Times' Nick Bil...

It appears that Apple has chosen a date on which the company will release its next-generation iPad. Rene Ritchie of the Apple-focused blog iMore, c...

At an education-themed event at New York City's Guggenheim Museum on Thursday, Apple unveiled iBooks 2 and iBook Author, two new apps the company hail...

Another mysterious Apple event, another round of rumors leading up to the big day. On Thursday, at 10 A.M., Apple will host an event at the Guggenh...