At Apple's latest shareholder meeting, a think tank, NCPPR, pushed the company to stop pursuing environmental initiatives like investing in renewable energy. Cook went on a tirade -- or at least what passes for one from the very cool and collected CEO. He made it clear that he makes choices for reasons beyond just the profit motive.
There are several Geniuses here today, it's pretty much the same combination of guys you see at any Apple store, in fact I think they've franchised this combination: Hipster prodigy kid wearing skinny jeans and Keds; cool, sophisticated black dude with a halfro; hugely beardy questionable hygiene guy; a middle-aged square.
You may argue that the automotive industry doesn't profit from the oil industry or road construction and literally hundreds of other related industries. You'd be right, of course, but with other industries the ship has sailed. With the advent of connected drivers, the automotive industry can make sure that history doesn't repeat itself.