Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.
The empowering rise of the do-it-yourself Maker Movement has found fertile ground in higher education, cultivating a vibrant community who believe in the effectiveness of learning through doing, sharing and mentoring, playing, exploring, and risk-taking.
Happy hols to you all! Let good cheer abound. / The yule log is glowing, so gather around. / Think back on the year, while you warm up your toes, / It's time to reflect on the highs and the woes.
Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.
The return of the company to Chicago after almost 17 years was a gift to lovers of dance.
"I think that the youngest members of our society are increasingly worried about making their way in the world, and their anxiety is shaping the way that some of them approach being an artist."
It's that most wonderful time of year for window shoppers -- and all shoppers. Our major department and jewelry stores have unveiled their holiday displays, and it's time to indulge the inner child in us all.
I saw at an early age that through singing one could stand up for the rights of the many. What I realize now is that I longed to do something for the greater good through singing and that this was a part of what the folk movement and protest song genre accomplished.
So, you're one of the 5 people left on planet earth who hasn't seen Frozen yet. Congratulations - you're a renegade. But as this holiday season is upon us, the ice princesses of Disney are showing no signs of "letting go" of the spotlight.
I live in Miami, and I've watched Art Basel Miami Beach grow from a stellar art event into one of the world's over-the-top annual parties. In many ways it's become a victim of its success: too much traffic, too many Botoxed air-kisses, too many wannabes in designer clothes and mile-high heels.
It had all the trappings of a typical Miami funeral. The eulogists, stifling their tears. The aria, Handel's mournful Piangero la Sorte Mia. The loud lamentations of the black laced lloradera.
Involve your entire organization whether it's five or fifty people: great content ideas come in all shapes and sizes: admins, customers, channel partners, sales, support, customer service and/or exec staff.
As the Executive Director of a non-profit dedicated to creating a platform for women in the arts, I am always interested in hearing the experiences and insights of peers who are working toward similar goals.
The sleek Ghan train was my conveyance from Alice Springs to Darwin, Australia this past fall. The 24-hour ride was the last stop on the trek up through the Northern Territory.
Remember what it was like to walk into a small, cozy bookstore on a rainy or snowy afternoon? You can smell new books. It's like smelling curiosity. And yesterday, Chicago got a brand new independent bookstore, Roscoe Books, just in time for the rain and coming snow.