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Audience

The Basics of Your Author Platform

Kylie Dunn | Posted 07.24.2016 | Entertainment
Kylie Dunn

"You must have an author platform!" Everyone keeps saying this, but what does that mean? And how do you go about it? Basically, your author platform...

Dispatches From A Very Packed RNC Day 2, Where Not An Empty Seat Could Be Found

The Huffington Post | John Trowbridge | Posted 07.20.2016 | Comedy

The Republican National Convention! The heavily anticipated Super Bowl of the GOP! Every four years, the best and brightest of the party of Abraham Li...

Storytelling in Virtual Reality: The Basics

Jesse Damiani | Posted 06.16.2016 | Technology
Jesse Damiani

In the last three years, we've witnessed a boom of "Gold Rush" proportions as companies, brands, and artists scramble to develop virtual reality tools, platforms, and content, trying to figure out what will win out in this new frontier.

A Thank You Letter to Bo Burnham

Alex Madda | Posted 06.07.2016 | Entertainment
Alex Madda

Dear Bo, I hope using an address as personal as 'dear' is ok. Because in using this personal address, I want to acknowledge how your words have becom...

Should We Just Get Over It?

Jane Simon, M.D. | Posted 05.20.2016 | Healthy Living
Read More: Should, Get, Over, It, Times, Hear, Friend, Acquaintance, Irritating, Advice, List, Range, Loss, Loved, Divorce, Financial, Troubles, Trivial, Event, Bad, Haircut, Heard, Story, Frustrated, Do, Something, Move, On, Traumatic, Serious, Matter, Dwell, Mull, View, Variety, Angles, Mourning, Last, Long, Lifetime, Person, Post-Traumatic, Stress, Disorder, Relieve, Trauma, Nightmares, Flashbacks, Months, Years, Hold, Experience, Mother, Died, Childbirth, Shortly, Father, Abandoned, Transformative, Tragedies, Repeating, Social, Gathering, Drive, People, Away, Leaving, Unfortunate, One, Feeling, Alone, Desolate, Forget, Woman, India, Lost, Son, Highway, Accident, Paradoxically, Friends, Allow, Result, Distance, Found, Gratifying, Project, Opening, Home, Tourists, Prepare, Could, Gourmet, Dinners, Reflect, Provide, Words, Pinning, Down, Theme, Pointing, Tendency, Repeat, Obsessed, Helpful, Stylist, Recommend, Hairdresser, Concrete, Served, Suggestion, Sympathy, Audience, Useful, Problematic, Productive, Rewarding, Activities, Socializing, Awareness, Impact, Others, Eye, Response, Decide, Individual, Another, Dimension, Episode, Center, Group, Focuses, Journal, Role Model, Similar, Psychotherapy, Counseling, Energy, Integrate, Psychic, Present, Advice-Giver, Blamed, Continue, Continuing, Couldn’T, Inability, Isolate, Joining, Life-Defining, Matters, Metabolize, Negotiated, Off-Stage, Re-Engage, Received, Repeated, Repulse, Revisit, Several, Suggested, Sympathizers, Thereafter, Well-Meaning, Healthy Living News
Jane Simon, M.D.

What matters is that the individual himself accept the time and energy needed to metabolize and integrate the psychic change in order to continue with life in the present.

What does it take to become successful?

Marcus Brumme | Posted 04.26.2016 | Business
Marcus Brumme

Being successful is en vogue. It always has been. Having success can lead to a happier and better life.

The Importance Of Having A Good Content Strategy For Small Businesses

Charles Edge | Posted 03.29.2016 | Technology
Charles Edge

Search engine optimization (SEO) involves strategies and techniques that, when used properly, increases the amount of people that come to your website...

The Other Thing Hollywood Has Been Getting All Wrong

Martha T.S. Laham | Posted 02.27.2016 | Fifty
Martha T.S. Laham

People 65 and older are now the fastest-growing age group in the western world, according to the U.S. Census Bureau. It's no wonder, then, that the silver screen is rapidly growing a deeper shade of silver.

How Brands Benefit From A Think-Like-A-Journalist Mindset

Sachin Kamdar | Posted 02.12.2016 | Media
Sachin Kamdar

Your customers can smell advertorial from a mile away, hence the inception of unbiased brand journalism -- a service to your niche audience, which if done well, can turn into a healthy prospect list and thriving community.

Arts Disaster in Los Angeles! Itzak Perlman Snubbed At L.A. Philharmonic Performance !

Mark Steinberg | Posted 01.19.2016 | Arts
Mark Steinberg

The following letter was written by an audience member who, it is alleged, caused Itzak Perlman to pause before raising his baton to conduct the LA Ph...

National Book Awards: The Best Reader Wins!

Joseph Olshan | Posted 11.21.2015 | Books
Joseph Olshan

The winners of the National Book Awards were selected this week following an evening in which all the nominees participated in a reading hosted by New School University. Even though I have no idea whether or not the judges attended the readings, I couldn't help noticing that the best readers ended up winning their categories.

What Do Lady Gaga, Rihanna and a Story Expert Contribute to Branding You? (Part 3)

Maureen P. Price | Posted 10.21.2015 | Business
Maureen P. Price

Jonah Sachs recommends seeing members of your target audience as heroes in the making and the stars of your stories. This is where you need to inspire and empower rather than promote messages of inadequacy or "not having or being enough."

Content, Distribution, Discovery: The Royal Family

David Kleeman | Posted 09.17.2015 | Media
David Kleeman

There's good news, if you're lucky enough to get found and adopted. Kids engage more deeply than ever with favorite characters, stories and brands. They'll follow you across platforms, consume your content voraciously and share it with others.

The Power of Your Employees' Audience

Linda Coles | Posted 09.03.2015 | Business
Linda Coles

Many companies have now figured out that the audiences reached by its employees far outstretches that of their company's reach.

Theatre Nonprofit Opens Doors to All

Amber Browning-Coyle | Posted 08.05.2015 | Impact
Amber Browning-Coyle

Do you remember your first theatre experience? Quickly walking up to the play house and seeing the glowing marquee for the first time? Getting your ...

Trump's Actors

Jeff Danziger | Posted 06.18.2016 | Politics
Jeff Danziger

Trump's actors.

Social Media 2.0: Improvised Marketing and PR Attention

Jeremy Harris Lipschultz | Posted 06.22.2015 | Business
Jeremy Harris Lipschultz

Most business people seek order out of chaos, but several new ideas suggest that it is more important to relax and respond than to have a developed strategic plan. Instead of creating a structure that binds staff to a rigid set of rules, the social media 2.0 era demands real-time listening and "rapid response" based upon a more fluid business plan of options.

5 Easy Ways for Authors to Do Killer Readings

Lev Raphael | Posted 05.11.2015 | Books
Lev Raphael

A reading is a performance. Don't ever forget that you're entertaining an audience and interacting with it. You need to see yourself as onstage, and that means getting somebody you trust to give you honest feedback from more than one reading.

How Do You Grow An Audience?

Paul Jarvis | Posted 04.30.2015 | Business
Paul Jarvis

I recently gave a talk on audience growth, and while I don't have all the answers, I do know a few things. I've learned both from my own experience and that of the people I work with (some of whom have much larger audiences than mine).

Bad Book Reviews: One Author's Reaction

Eva Lesko Natiello | Posted 01.24.2015 | Books
Eva Lesko Natiello

It is a truth widely known fact that if you're fortunate enough to have written and published a book and lucky enough to have people talk about it, comments will run the gamut from good to bad, with many shades of mediocre in between.

Building an Engaged Audience

Amanda Slavin | Posted 12.07.2014 | Business
Amanda Slavin

The word engaged is overused. Everyone is focusing on "online engagement." Brands, nonprofits, individuals -- everyone wants to increase their online presence and measure online engagement to be able to showcase what they are doing is successful.

Losing the Plot

Michael Ramah | Posted 10.18.2014 | Business
Michael Ramah

I don't want to spoil the party, but no matter how overused and meaningless it becomes, the word "narrative" actually has a very specific definition. And its meaning is entirely, critically relevant to effective branding and consumer engagement.

In Pursuit of Persistence

Jane Simon, M.D. | Posted 09.24.2014 | Healthy Living
Jane Simon, M.D.

What factors influence our drive to persist? Perhaps instead of encouragement along the way, we're exposed to criticism that inhibits our progress. By contrast, an appreciative audience can spur us on like a favorable tail wind.

The Piano Man and Nostalgia: On Listening to the Words We Sing

Alan Krinsky | Posted 09.06.2014 | Arts
Alan Krinsky

After about three and a half decades of listening to his music, I saw and heard Billy Joel perform live recently at Fenway Park. Even though it was a stadium show, the sound proved stunningly sharp. His voice was strong and the lyrics quite clear. The audience, however, puzzled me.

Why Customers May Not Hear Your Message

Ian Altman | Posted 07.13.2014 | Business
Ian Altman

Here's what you really need to figure out: "Are you creating and delivering a message that makes sense to your intended audience?"