For it's first 80 years, females (including Rometty who showed up in pink) were denied the green jacket but allowed on the grounds during the tourney to "entertain clients." That sent a powerful message about women's true place -- not only in the business hierarchy, but society in general.
You'll find there are a lot more things to do in the city that do not involve watching drives and putts. Start with this list of travel ideas for Augusta, Ga., none of which require a ticket into the Masters.
Was the 10-year slog, the fear from death threats and stalking, taunts, and t-shirts with our heads on pig's bodies -- and worse -- worth it? Yep. One more barrier broken, one more myth about "woman's place" shattered.
The Boy Scouts of America claim to be "one of the nation's most prominent values-based organizations." My critical-thinking question is: What kind of values are they teaching our kids if they are discriminating against gay people?
If we are going to appropriately acknowledge this moment, let it be done in its correct historical context; not with a heaping of praise. Women as members of Augusta National was praise-worthy 40+ years ago. It's a footnote in 2012.
The Augusta "National" Golf Club has a Constitutional right as a private establishment to decide its membership. If Augusta wants to ostracize women, it's free to do so. But professional golfers are also free to do the right thing.
Augusta will find a way to put the current controversy behind it -- and hopefully do so by changing an inappropriate rule. But the rest of us should not let this stop in Georgia. It should also influence our thinking about other, much more consequential and harmful situations.
Since when did Augusta National Golf Club's perfectly legal membership policies become the business of every interest group and politician in America? Does every school, class and club need to have representatives from both sexes to be legit?
As sure as the azaleas bloom, the Masters golf tournament reminds us that Augusta National Golf Club still discriminates against women. As members squirm, some of us who frequent the world's poshest private enclaves are delighted to see the prejudice practiced at Augusta drawing attention anew.
Virginia Rometty is IBM's new chief as of January -- and one tradition (Augusta's boys-only policy) runs smack dab into another (giving IBM's CEO a membership along with the coveted ugly green jacket).