When I think of how the past relates to the future of the automobile I first think of this story. It is a wonderfully human illustration of how, beginning in the late 19th Century, the car provided a life-changing luxury: the ability to go where you want when you want.
Automotive. Travel. Healthcare. Pharmaceutical. These are just some of the industrial engines being recalibrated for greater efficiency available by introducing transparency and big data. More are in the throes of disruption, or on the cusp of it.
I test drove the RX300 and it was the quietest vehicle I had ever encountered. Its ride was so much smoother than the other luxury brands: the Mercedes, the Infiniti, and the larger Lexus SUV, the LX, all built on truck platforms.
Not every person or process is perfect, mistakes are bound to be made. A vehicle recall is the attempt on the part of a car manufacturer to right the mistake and keep you driving safely for years to come.
A lot of people believe that luxury cars cost more than regular cars because of their superior quality parts, their bigger and better options, because they're made from more expensive materials, etc. This is only partially correct.
It's been easy to buy into the myth that young people dislike cars because they're young and poor. But for the approximately 80 million millennials in the U.S., there's a long way to go before they give up car ownership in favor of ride sharing and bikes alone.
When you add it all up, it's becomes quite daunting, for non-professional mechanics, to maintain and repair a vehicle. None of that means that you can't, or more importantly that you shouldn't, do some of the minor repairs at home.
Solar is a completely renewable and wildly abundant resource that slashes a household's carbon emissions. And it's something we can feel good about. Ever heard of a catastrophic solar spill? An asthma attack because of a solar panel? A military operation defending our access to the sun? Nope.
A poll last year found that nearly half of American households could purchase an EV for their next car; it would be a great fit for their driving needs, and they would have a place to charge it with electricity. We're talking about many millions of people. Are you one of them?
Trudy Hardy, a 19-year veteran in the auto industry, joined AOL's BUILD series to share her experiences in marketing, product planning and strategy for such brands as Jaguar, Mini and in her current role as Vice President of Marketing North America for BMW.